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Marketing to the Facilities Management Industry

Sole-Sponsor Emails


Connect with thousands of FMs who have subscribed to receive facilities industry emails Our sole-sponsored emails use content you’ve already developed – case studies, whitepapers, videos, etc. – to engage the FM audience, demonstrating how your products and services can help them. We’ll provide you demographic and contact information for all the FMs who engage with your content. Need help creating content? Our Marketing Services team is available!


Upgrade Opportunities:
  Standard landing page with form to collect leads/email: $500.00
  Custom design landing page: $1,500.00
  Personalization: $500.00 *available only for dedicated emails
  A/B split Subject Line: $500.00 *available only for dedicated emails
  A/B split Creative and Subject Line: $750.00 *available only for dedicated emails


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Custom Email


Do it your way! Facility Industry Custom Emails allow you to tell your story to the FMs who need to hear it. Introduce new brands, generate new interest in established product lines or simply promote your message through a customized email. You supply the HTML, we do the rest. Custom Email is the opportunity you've been searching for to engage the FM universe on your terms.


Reporting
You will receive a report with email opens and clicks.

Bonus Reporting
Your report will include the names, titles, companies and street addresses where we have them for recipients who click on your content links.


Circulation: Choose a circulation size to meet your needs in 1,000 increments. Minimum order: 3,000 names or $1,200 min charge


Refine By These Options to Reach Your Target Audience:
  Business
  Job Title/Function
  Building Type/Size
  E-newsletter subscribers
  Webinar attendees
  Geographic


  View a sample custom email




  PRINT

Whitepaper Email


The FM Industry values Whitepapers as educational resources: deep dives on topics every FM needs to know. Position your organization as a knowledge partner by putting your Whitepaper in Facility Managers' inboxes, engaging them on a level that isn't attainable anywhere else.


Reporting
You will receive a report with email opens and clicks.

Bonus Reporting
Your report will include the names, titles, companies and street addresses where we have them for recipients who download your whitepaper.


Circulation: You can purchase in 1,000 circulation increments.


Refine By These Options to Reach Your Target Audience:
  Business
  Job Title/Function
  Building Type/Size
  E-newsletter subscribers
  Webinar attendees
  Geographic


  View a sample whitepaper email




  PRINT

Video on Demand Email


Video is now a preferred method of consuming info. It’s an integral tool for every digital marketer. Tell your story in real-time and generate a new relationship on your terms. Leverage your existing investment in video by engaging the facilities audience.


Reporting
You will receive a report with email opens and clicks.

Bonus Reporting
Your report will include the names, titles, companies and street addresses where we have them for recipients who click to watch your video.


Circulation: You can purchase in 1,000 circulation increments.


Refine By These Options to Reach Your Target Audience:
  Business
  Job Title/Function
  Building Type/Size
  E-newsletter subscribers
  Webinar attendees
  Geographic


  View a sample video on demand email




  PRINT

Case Studies Email


When FMs are researching products and services for upcoming projects, few content items are as valuble and powerful as case studies. Send up to three case studies to the Building Operating Management database and demonstrate the ROI you can help achieve through real projects, real numbers and real savings. Case studies are individually tracked, so you'll know who read which piece.


Reporting
You will receive a report with email opens and clicks.

Bonus Reporting
Your report will include the names, titles, companies and street addresses where we have them for recipients who click on your content links.


Circulation: You can purchase in 1,000 circulation increments.


Refine By These Options to Reach Your Target Audience:
  Business
  Job Title/Function
  Building Type/Size
  E-newsletter subscribers
  Webinar attendees
  Geographic


  View a sample case studies email




  PRINT

Sponsored Article Email


Be the sole sponsor in one of Building Operating Management's award-winning feature articles sent via email. Associating your brand with our high quality editorial is the easiest marketing you will ever do. Select from two exciting mobile-friendly templates.


Reporting
You will receive a report with email opens and clicks.

Bonus Reporting
Your report will include the names, titles, companies and street addresses where we have them for recipients who click on your content links.


Circulation: You can purchase in 1,000 circulation increments.


Refine By These Options to Reach Your Target Audience:
  Business
  Job Title/Function
  Building Type/Size
  E-newsletter subscribers
  Webinar attendees
  Geographic


  View editorial calendar


  Sample Text with Image Article
  Sample Image Article



  PRINT

Behaviorally-Targeted Direct Email


Powered by

AU DataMine




Our advanced data-intelligence system, Au DataMine, will build a list of prospects most likely to purchase your exact products. We can then develop a tailored campaign for you that will generate the best leads for your company


Save Time and Money Finding New Prospects

AU DataMine is built on the largest and most comprehensive database of FM decision-makers. As a result, you save time and money trying to identify new customers. We are constantly identifying new decision-makers, using our experience with audience building in the facilities marketplace, who fit your buyer profile.

Choose from Two List Options


1. Customized List
Tell us your desired buyer profile and we will build a targeted list of facilities professionals that fit your specific parameters. We build your custom list using a combination of geo, job title, and company type to hone in and make your marketing campaign count.


2. Likely-Purchaser List
Use our advanced purchase-potential targeting where we build a custom list of individuals who look most interested and most likely to buy your product. Our audience analytics experts will, using behavioral indicators, analyze our audience data to pinpoint your most likely buyer candidates. They will then recommend the best options for you to reach them.


In Action – A Case Study

Build Your CRM and Better Sales Leads in 5 Steps


A leading roofing manufacturer was seeking new customers for a product launch. With Au DataMine and our audience analytics expert:


1. We generated a likely-purchaser list of 2,500 facilities professionals who looked and behaved like the potential buyer prospects for this product type


2. We put together a three part, content-marketing campaign to this tailored audience


3. We drove audience interest via an inbound marketing campaign


4. We identified key-target FMs via user engagement behavior with actionable requests. The campaign achieved over 500 engagements from 338 high-level facilities professionals.


5. We helped drive sales leads by directly connecting our customer with these key individuals so they could continue the lead development and sales process. The customer added these 338 roofing decision maker prospects to their CRM with the email addresses and full contact information we provided.


  View a standard sample where we deliver your leads from a call to action click


Email Reporting
You will receive a report with email opens and clicks.

Lead Gen Reporting
Your report will include the emails, phone numbers, names, titles, companies and street addresses where we have them for recipients who click on your lead generation, call-to-action links. (Not all links apply)



Additional Services/Upgrades


  Standard landing page to collect email
  Custom design landing page
  Personalization
  A/B split Subject Line
  A/B split Creative and Subject Line



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