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Facilities Management Industry

Marketing Services



Lead Generation


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Pipeline Lead-Generator Program


Pipeline lead-generator provides phone-interviewed, pre-qualified facility manager buyers willing to be contacted by industry-leading vendors regarding their needs for upcoming renovation, replacement, retrofit and modernization projects.


Our highly-qualified telecom team calls facility manager subscribers of industry-leading magazines, Building Operating Management and Facility Maintenance Decisions, users of the market-leading website, FacilitiesNet and attendees to the nation's #1 facility-industry conference/exhibition, NFMT.


Asking targeted questions you've created, the telecom team ferrets out hot prospects for your sales team to follow up with. These potential buyers give their permission to have your sales team contact them.



Content Development


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Case Study


Journalists who know the facilities management market will write a 500 to 1,000 word customer case study or product application note based on email and/or telephone interviews with the customer you provide. You can supply photos, charts or other artwork, or stock photography and other graphic elements can be provided. You receive a PDF laid out in your template or in a template we provide.


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Whitepaper


Journalists who know the facilities management market will write a 2,000 to 3,000 word thought-leader report based on email and/or telephone interviews with a mix independent industry experts and/or your internal sources. Can include customer examples or case studies as available. Can be based on original research for an additional cost.


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Custom Webcast


Project managers that know the facilities management market and have years of experience developing webcasts will work with you to create an attractive and educational Webcast presentation. Messaging and slides can be developed from supplied content or can be based on telephone interviews. We can then run the webcast for you and/or help you market the webcast to the facilities management industry. Alternatively, we can record your presentation as a video which you could use online.


If you are interested in something customized, but want a more comprehensive webcast option, our Customized Sole Webcast product may fit the bill.


Webcast sponsors enjoy exclusive branding on up to four emails sent out during the two-week promotional period. They also receive:

  a 30-second ad spot run at the beginning of the presentation


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Original Research


Researchers familiar with the facilities management market will work with you to conduct market research using the FM industry's most comprehensive database. A member of Building Operating Management's expert editorial team will provide project management and consulting services to help define the scope of the project and deliver results. You will receive a written report with charts. Original research can be made part of other content deliverables, such as whitepapers or webcasts.


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E-newsletter / Native Advertising Content


Journalists who know the facilities management market will write a 500 to 1,000 word technical, how-to or other article based on email and/or telephone interviews with the customer you provide. Our writers will ask about your goals and information objectives and help you craft a message that meets those goals. You can provide photos, charts or other artwork, or stock photography and other graphic elements can be utilized.



Data Services


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List Rental


Reach executive-level professionals responsible for managing and maintaining more than 5M non-residential buildings and spend nearly $450B in renovation, modernization, and new construction with the subscriber databases of Building Operating Management magazine and Facility Maintenance Decisions magazine.


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