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Marketing to the Facilities Management Industry

Sole-Sponsor Emails


FacilitiesNet makes its email lists available to you through a range of sole-sponsored emails. Use content you've already developed — case studies, whitepapers, videos, how-to articles — to engage FMs and educate them on what you have to offer. Email marketing through us gets you demographic and contact information for all the FMs who engage with your content. If you need help creating content for these campaigns, our Marketing Services team is available for a separate fee.


Upgrade Opportunities:
  A/B Split Subject Line Only - additional 25%
  A/B Split Creative and Subject Line - additional 35%


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Behaviorally-Targeted Direct Email


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AU DataMine




Our advanced data-intelligence system, Au DataMine, will build a list of prospects most likely to purchase your exact products. We can then develop a tailored campaign for you that will generate the best leads for your company


Save Time and Money Finding New Prospects

AU DataMine is built on the largest and most comprehensive database of FM decision-makers. As a result, you save time and money trying to identify new customers. We are constantly identifying new decision-makers, using our experience with audience building in the facilities marketplace, who fit your buyer profile.

Choose from Two List Options


1. Customized List
Tell us your desired buyer profile and we will build a targeted list of facilities professionals that fit your specific parameters. We build your custom list using a combination of geo, job title, and company type to hone in and make your marketing campaign count.


2. Likely-Purchaser List
Use our advanced purchase-potential targeting where we build a custom list of individuals who look most interested and most likely to buy your product. Our audience analytics experts will, using behavioral indicators, analyze our audience data to pinpoint your most likely buyer candidates. They will then recommend the best options for you to reach them.


In Action – A Case Study

Build Your CRM and Better Sales Leads in 5 Steps


A leading roofing manufacturer was seeking new customers for a product launch. With Au DataMine and our audience analytics expert:


1. We generated a likely-purchaser list of 2,500 facilities professionals who looked and behaved like the potential buyer prospects for this product type


2. We put together a three part, content-marketing campaign to this tailored audience


3. We drove audience interest via an inbound marketing campaign


4. We identified key-target FMs via user engagement behavior with actionable requests. The campaign achieved over 500 engagements from 338 high-level facilities professionals.


5. We helped drive sales leads by directly connecting our customer with these key individuals so they could continue the lead development and sales process. The customer added these 338 roofing decision maker prospects to their CRM with the email addresses and full contact information we provided.


  View a standard sample where we deliver your leads from a call to action click


Email Reporting
You will receive a report with email opens and clicks.

Lead Gen Reporting
Your report will include the emails, phone numbers, names, titles, companies and street addresses where we have them for recipients who click on your lead generation, call-to-action links. (Not all links apply)



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Custom Email


Do it your way! FN Custom Emails allow you to tell your story to the FMs who need to hear it. Introduce new brands, generate new interest in established product lines or simply promote your message through a bespoke email. You supply the HTML, we do the rest. FN's Custom Email is the opportunity you've been searching for to engage the FM universe on your terms.


Reporting
You will receive a report with email opens and clicks.

Bonus Reporting
Your report will include the names, titles, companies and street addresses where we have them for recipients who click on your content links.


Circulation: You can choose from 20,000-90,000 sends in 10,000 increments



  View a sample custom email




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Whitepaper Email


The FM Industry values Whitepapers highly as educational resources: deep dives on topics that every FM needs to know. Position your organization as a knowledge partner by putting your Whitepaper in Facility Managers' inboxes and engage them on a level that isn't attainable through any other means. Generate sales leads for all recipients who download your Whitepaper and keep in touch with them throughout the future.


Reporting
You will receive a report with email opens and clicks.

Bonus Reporting
Your report will include the names, titles, companies and street addresses where we have them for recipients who click on your content links.


Circulation: You can choose from 20,000-90,000 sends in 10,000 increments


  View a sample whitepaper email




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Video on Demand Email


Video has quickly become an integral tool for every digital marketer in recent times. Tell your story in real-time and generate a new relationship on your terms. Leverage your existing investment in video by engaging the FacilitiesNet audience at 24+ frames per second.


Reporting
You will receive a report with email opens and clicks.

Bonus Reporting
Your report will include the names, titles, companies and street addresses where we have them for recipients who click on your content links.


Circulation: You can choose from 20,000-90,000 sends in 10,000 increments


  View a sample video on demand email




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Case Studies Email


When FMs are researching products and services for upcoming projects, few content items are as valuble and powerful as case studies. Send up to three case studies to the Building Operating Management database and demonstrate the ROI you can help achieve through real projects, real numbers and real savings. Case studies are individually tracked, so you'll know who read which piece.


Reporting
You will receive a report with email opens and clicks.

Bonus Reporting
Your report will include the names, titles, companies and street addresses where we have them for recipients who click on your content links.


Circulation: You can choose from 20,000-90,000 sends in 10,000 increments


  View a sample case studies email




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