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Advertising Policies & Guidelines



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KEY:

  Applies to Email Products

  Applies to Website Products




Billing and Delivery


For billing purposes, delivery of impressions will be based on FacilitiesNet/Trade Press Media’s ad host, Double Click, a service of Google. While we do our best to allow you to track your ads with 3rd party impression counting or ad tracking services, we do not base our delivery guarantee or billing on other 3rd party systems.

When we enter year long advertising programs we use the distribute evenly option to spread advertiser messaging throughout the length of the program. However, when we forecast a full year program we do not guarantee per month impression amounts on programs due to natural monthly traffic fluctuations.

While we do guarantee the total number of impressions will be delivered over the course of the program, we cannot evenly divide that number on a monthly basis as the forecasting is evaluating traffic over the whole program period and does not guarantee any set amount per month.


  




3rd Party Tracking


If you are using 3rd party tracking tags, please send standard tags. Script-based tags (JavaScript, iframe, etc) are not accepted for email placements.


  




Animated GIFs

Outlook 2007 & 2010 only displays the first frame of an animated gif. Please be sure the first frame of your ad is designed with that in mind.







bit.ly Links

We currently do not accept bit.ly links for advertising urls because of tracking and deliverability issues.


  




Expandable

Expandable or other rick media ads are allowed for Image Ad placements on FacilitiesNet.com. Ads can expand to double their initial width (expanded size 600x250) on user interaction, and must contract to their original size (300x250) on roll-off or click. Audio is allowed on user-initiated basis (no autoplay) and must contain a mute or stop function. Initial download must conform to FacilitiesNet ad specs. Polite downloads are allowed.







Flash Ads

Sample Flash file (FLA) with Click-thru code

The download examples below shows how Flash Advertising files should be linked for proper usage on FacilitiesNet.com.


  View clickTAG Usage Image Ad Example
  View clickTAG Usage Leaderboard Ad Example


NOTE: The Actionscript in the FLA file is attached to the "button" layer. DO NOT add to, or alter the ActionScript in any way otherwise the click tag won't work.The use of clickTAG is an industry standard and should be followed in any creative you send to your account representative. We also recommend the use of Flash 8 or earlier for your file format.


Flash ads must also have alternate JPEG or Gif version
For agencies or individuals supplying Flash animated ads, you must also include static JPEG or animated GIF versions of the ads for those FacilitiesNet.com users that do not have Flash installed on their systems. These Alternate versions of your ads cannot exceed 40k each.


For flash files we must embed our tracking code for links or a clickTAG can be used for us to update the url for click tracking within the html page. Must be flash CS3 (or lower) compatible. Send in original flash file so links can be updated. Please include all fonts. Do not send .swf files. Sound must have option to mute for user. File size is for total ad size plus external downloads, you cannot exceed file size by using external downloads.







JavaScript

JavaScript should not be used for email ads, including ads hosted as 3rd party.





Reporting


Our third-party tracking and fulfillment system, ARGI, sends two kinds of reports — a monthly summary report and a weekly lead report. Monthly summary reports are delivered on the first of each month, and contain data for the month prior. These reports include impressions/opens, clicks and a number of leads (but not the leads themselves). They are delivered in HTML format (which opens in a web browser), and include stats for every listing that had any activity during the previous month. If no listings by the advertiser generated any activity during the timeframe, the report is neither generated nor sent.


Weekly lead reports are delivered on Mondays, and include a .csv file attachment containing demographics for all leads delivered during the previous week. These leads do not include email addresses. These reports only go out if leads are generated — if no leads are generated during the week prior, the report is neither generated nor sent. The file type .csv stands for 'Comma Separated Values' and is a method of generating spreadsheets that aren't as large in file size as .xls (Excel) files. These .csv files open natively in Excel, so access shouldn't pose any difficulty.


Creative Setup and Design Services:


Custom Email


Trade Press can help you assemble your html for your email blast. We must have a signed project insertion order before any creative time gets under way. We only develop creative for a scheduled campaign running in one of our digital products.


Minimum project cost for developing creative with an email blast is $2,500.


There is a 72 hour turn-around time per step for clients using the Trade Press design services as part of their program. There are up to 2 minor revisions free of charge, there is a $100 fee for changes thereafter.


If changing creative after design has started there is a $500 new setup charge for each time this happens. Examples of this include sending in all new text or dramatically changing the original layout.


Customers will review, proof and sign off on all HTML created by the Trade Press design services team. Once clients sign off on the creative, anything deemed as an "error" in the creative itself is a responsibility of the client and are not eligible for discount or make good from Trade Press Media Group.


If the client cancels the project after the designer has begun work, we are entitled to a "kill fee" of $500.


Trade Press does not assign to the client any right title or interest in the creative or email code for use outside of Trade Press projects.


Clients Should:

  Client must send in all materials for use in the email and must have usage rights for all elements.
  Deliver a copy of a previous e-mail or a "mock-up" so our designers know how to put the html together.
  Send logos in .eps format
  Send additional images in jpeg, gif or png format
  Send content (text and messaging to be included)
  Up to 6 URLs to all the links the client wants active
  Customer's physical mailing address needs to be included on all e-mail blasts


Digital Display/Banner Ad


Trade Press can help you assemble your content marketing ad or display ad.


We must have a signed project insertion order before any creative time gets under way.


We only develop creative for a scheduled campaign running in one of our digital products.


There is a 72 hour turn-around time per step for clients using the Trade Press design services as part of their program. There are up to 2 minor revisions free of charge, there is a $100 fee for changes thereafter.


If changing creative after design has started there is a $500 new setup charge for each time this happens. Examples of this include sending in all new text or dramatically changing the original layout.


Customers will review, proof and sign off on all ads created by the Trade Press design services team. Once clients sign off on the creative, anything deemed as an "error" in the creative itself is a responsibility of the client and are not eligible for discount or make good from Trade Press Media Group.


If the client cancels the project after the designer has begun work, we are entitled to a "kill fee" of $500.


Trade Press does not assign to the client any right title or interest in the creative or email code for use outside of Trade Press projects.


Clients Should:

  Client must send in all materials for use in the ad.
  Deliver a copy of a previous ad or a "mock-up" so our designers know how to put the ad together.
  Send logos in .eps format
  Send additional images in jpeg, gif or png format
  Send content (text and messaging to be included)


Our Policy Regarding Email Addresses


We maintain a database of contact information, including email addresses, for use in educating about and delivering valuable and timely content to professionals in this industry.


In respect to email addresses, this information has been voluntarily provided to our organization to facilitate and fulfill our various media products.


When an email address is provided to Trade Press Media Group, Inc., it is given for the sole purpose of learning about and delivery of the products or services we offer. It is understood that the provided email address will not be shared with third parties unless given explicit consent from the individual. To do so, would violate the implicit registration agreement with our customers and would violate our Privacy Policy and the trust that industry professionals have in our media company.


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