Healthcare Facilities Management Industry
Pipeline Lead-Generator Program
Pipeline lead-generator provides phone-interviewed, pre-qualified facility manager buyers willing to be contacted by industry-leading vendors regarding their needs for upcoming renovation, replacement, retrofit and modernization projects.
Our highly-qualified telecom team calls facility manager subscribers of industry-leading magazines, Building Operating Management and Facility Maintenance Decisions, users of the market-leading website, FacilitiesNet and attendees to the nation's #1 facility-industry conference/exhibition, NFMT.
Asking targeted questions you've created, the telecom team ferrets out hot prospects for your sales team to follow up with. These potential buyers give their permission to have your sales team contact them.
Journalists who know the healthcare facilities management market will write a 500 to 1,000 word customer case study or product application note based on email and/or telephone interviews with the customer you provide. You can supply photos, charts or other artwork, or stock photography and other graphic elements can be provided. You receive a PDF laid out in your template or in a template we provide.
Journalists who know the healthcare facilities management market will write a 2,000 to 3,000 word thought-leader report based on email and/or telephone interviews with a mix independent industry experts and/or your internal sources. Can include customer examples or case studies as available. Can be based on original research for an additional cost.
Project managers who know the healthcare facilities management market will work with you to create an attractive and educational Webcast presentation consisting of either a moderator and 1 to 3 expert sources, or a single presenter (FastCast). You select the presenter(s) and moderator, and you control the content.
Webcasts and FastCasts are promoted and presented as live events, and you can ask up to 4 polling questions during the presentation. Questions from attendees are captured in real time and are answered and after the main presentation is over. Webcasts are archived and available on Healthcare Facilities Today on demand.
Webcast and FastCast sponsors enjoy exclusive branding on up to four emails sent out during the two-week promotional period. They also receive:
a 30-second ad spot run at the beginning of the presentation
Researchers familiar with the healthcare facilities management market will work with you to conduct market research using the FM industry's most comprehensive database. A member of Healthcare Facilities Today's expert editorial team will provide project management and consulting services to help define the scope of the project and deliver results. You will receive a written report with charts. Original research can be made part of other content deliverables, such as whitepapers or webcasts.
E-newsletter / Native Advertising Content
Journalists who know the healthcare facilities management market will write a 500 to 1,000 word technical, how-to or other article based on email and/or telephone interviews with the customer you provide. Our writers will ask about your goals and information objectives and help you craft a message that meets those goals. You can provide photos, charts or other artwork, or stock photography and other graphic elements can be utilized.