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Marketing to the Healthcare Facilities Management Industry

Sole Sponsor Emails


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  A/B Split Subject Line Only - additional 25%
  A/B Split Creative and Subject Line - additional 35%


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Behaviorally-Targeted Direct Email


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AU DataMine




Our advanced data-intelligence system, Au DataMine, will build a list of prospects most likely to purchase your exact products. We can then develop a tailored campaign for you that will generate the best leads for your company


Save Time and Money Finding New Prospects

AU DataMine is built on the largest and most comprehensive database of FM decision-makers. As a result, you save time and money trying to identify new customers. We are constantly identifying new decision-makers, using our experience with audience building in the facilities marketplace, who fit your buyer profile.

Choose from Two List Options


1. Customized List
Tell us your desired buyer profile and we will build a targeted list of facilities professionals that fit your specific parameters. We build your custom list using a combination of geo, job title, and company type to hone in and make your marketing campaign count.


2. Likely-Purchaser List
Use our advanced purchase-potential targeting where we build a custom list of individuals who look most interested and most likely to buy your product. Our audience analytics experts will, using behavioral indicators, analyze our audience data to pinpoint your most likely buyer candidates. They will then recommend the best options for you to reach them.


In Action – A Case Study

Build Your CRM and Better Sales Leads in 5 Steps


A leading roofing manufacturer was seeking new customers for a product launch. With Au DataMine and our audience analytics expert:


1. We generated a likely-purchaser list of 2,500 facilities professionals who looked and behaved like the potential buyer prospects for this product type


2. We put together a three part, content-marketing campaign to this tailored audience


3. We drove audience interest via an inbound marketing campaign


4. We identified key-target FMs via user engagement behavior with actionable requests. The campaign achieved over 500 engagements from 338 high-level facilities professionals.


5. We helped drive sales leads by directly connecting our customer with these key individuals so they could continue the lead development and sales process. The customer added these 338 roofing decision maker prospects to their CRM with the email addresses and full contact information we provided.


  View a standard sample where we deliver your leads from a call to action click


Email Reporting
You will receive a report with email opens and clicks.

Lead Gen Reporting
Your report will include the emails, phone numbers, names, titles, companies and street addresses where we have them for recipients who click on your lead generation, call-to-action links. (Not all links apply)



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Custom Email


Do it your way!
Sponsor an electronic newsletter with content specific to your business. Your Custom eNewsletter reaches buyers interested in your business solutions.

Reporting
You will receive a report with email opens and clicks.

Bonus reporting
Your report will include the names, titles, companies and street addresses where we have them for recipients who click through on your content links.

Circulation
25,000 healthcare facilities professionals including healthcare facility managers, architects, and designers


  View a Custom E-newsletter Sample



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White Paper Email


Promote your white papers.

Some white papers have generated hundreds of leads!

Reporting
You will receive a report with email opens and clicks.

Bonus reporting
Your report will include the names, titles, companies and street addresses where we have them for recipients who download the whitepaper.

Circulation
25,000 healthcare facilities professionals including healthcare facility managers, architects, and designers


  View e-White Paper Sample



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Video On Demand Email


Promote your company's video via email.

Reporting
you will receive a report with email opens and clicks.

Bonus reporting
Your report will include the names, titles, companies and street addresses where we have them for recipients who click to watch your video.

Circulation
25,000 healthcare facilities professionals including healthcare facility managers, architects, and designers


  View Video on Demand Sample



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Case Studies Email


Promote up to three of your company's case studies via email.

Reporting
you will receive a report with email opens and clicks.

Bonus reporting
Your report will include the names, titles, companies and street addresses where we have them for recipients who click to read your case studies.

Circulation
25,000 healthcare facilities professionals including healthcare facility managers, architects, and designers


  View a Case Study Sample



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