FM Custom Research
Custom Research Leads to Better Business Decisions
Put our unique relationship with and knowledge of the facility management market to work for you with proprietary research. Our research team will work with you to determine survey objectives and survey questions. Our experienced editors and market researchers work with you develop survey questions. We program and host the survey, conduct the survey, tabulate the results, analyze the data and provide you with a comprehensive report which you can use for any marketing purpose. Surveys are usually deployed via the web. However, mail surveys, phone surveys and focus groups can also be conducted.
- Brand Awareness
- Product Perception
- Ad Testing
- Customer Satisfaction
Testing brand awareness and preference can help you measure the success of your advertising and marketing programs among facilities executives. Brand awareness research is usually repeated every 1-3 years to track how well your marketing communications efforts have influenced FMs. Competitor brands can be added to your research study in order to provide a comparison for analysis.
A product perception survey provides important information on the strengths and weaknesses of your product. You'll discover which attributes of your product are most valued, and how FMs feel about your product compared to your competitors.
Testing a new ad campaign before launch can provide valuable insights on how well your message and creative will resonate with facilities executives. Testing your ads with FMs before campaign launch can resolve any issues prior to roll-out and maximize your media investment.
A customer satisfaction study can identify what's contributing to the FM's purchase experience and what's detracting from it. Information that helps you implement customer retention and loyalty strategies.
Get the information you need, in the context necessary to make both large-scale and everyday decisions with confidence. Call or email us for a free one-hour consultation to discuss your research needs and how we can help you. Contact Tim Rowe at 414-368-6860 or email firstname.lastname@example.org.