FM Custom Research: Voice of Customer

Our team of survey writers, designers and analysts can conduct and deliver valuable, voice of customer (VOC) research that meets your quantitative or qualitative goals. We can help you interpret the data and results in the context of your business or marketing strategy and use the information in multiple marketing or sales approaches to maximize your research investment.

The key to quality research is our extensive database of experienced facility professionals which offers you a valuable resource that you can use to test and validate your own perceptions of the building owner/facility manager, to find answers to your questions about the audience, to identify key issues that drive purchase decisions, and to test marketing messages.

Quantitative data drawn from surveys of building owners and facility managers can also add credibility to a custom white paper or eBook. Our experienced editors and market research staff brainstorm with your team to develop survey questions. We conduct the survey and provide you with full results, which you can use for any purpose.

Our research client list includes industry leaders like Georgia Pacific, Siemens, Trane, DuPont, and Cargill.

The Benefits of Using Our Voice of Customer Research Services:
  • Uncover new business opportunities
  • Confirm the market need for your new product or service
  • Recognize market trends before competitors
  • Make superior business decisions based on facts and data
  • Refine your product launch strategy

Custom Research Report Sample (Click to View)

Get Timely Answers to Your Business Questions

Gain the insight and information you need for smart planning and tactical decision-making. Call or email us for a free one hour consultation to discuss your research needs and how we can help you. Contact Tim Rowe at 414-368-6860 or email

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