HFT Digital Opportunities


Audience

Grab Your Share of the $45.7 Billion Health Care Market

Healthcare Facilities Today is the go-to resource for facilities and construction executives responsible for the largest healthcare facilities in the United States and Canada. With Healthcare Facilities Today, you effectively showcase your products and services to a engaged audience of facility managers, engineers, architects, designers, and constructors responsible for building and managing hospitals, medical offices, nursing homes, and other healthcare facilities.



Healthcare Facilities Today Readers


Who Visits Healthcare Facilities Today?

  • Director Of Planning And Development, St Joseph's Health Centre, Toronto, ON
  • Director Facilities, Good Samaritan Hospital, Downers Grove, IL
  • VP of Facilities Operations, St. Jude Children's Research Hospital, Memphis, TN
  • Chief Operating Officer, Newton Medical Center, Newton, NH
  • Facility & Operations Mgr, Kaiser Permanente, San Diego, CA
  • Facility Manager, Columbia Memorial Hospital, Catskill, NY
  • Director Facilities Maintenance, Johns Hopkins Hospital, Baltimore, MD
  • Sr Construction Manager, Mayo Clinic, Rochester, MN
  • Director of Environmental Services, Seattle Childrens Hosp, Seattle, WA
  • Director of Environmental Services, Temple University Hospital, Philadelphia, PA
  • Dir Of Fac Planning & Design, Childrens Mercy Hospital, Kansas City, MO
  • Senior Architect, NYS Department of Health, Albany, NY

Audience Profile

  • Represents $41 billion market
  • Circulates 21,000 print supplements
  • 50,000 monthly page views





eNewsletter

Facility Pulse

eNewsletter Ads

What It Is: The e‐newsletter (Tuesday, Wednesday & Thursday) that provides a quick read and links to articles and items of interest for healthcare facilities executives and construction management professionals.

Why It Is Effective: The heavily relied upon eNewsletter paces the industry in open rates. It's perhaps the most cost effective way to get your message out.

Program Send Total:

25,000

Reporting:

You will receive a report with email opens and clicks.

Bonus Reporting

Your report will include the names, titles, companies and street addresses where we have them for recipients who click on your ad.


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View Ad Specs

Submission Guidelines





Email

Sole Sponsored Custom Email

What It Is: The best healthcare professional email database! Choose a circulation size to meet your needs in 1,000 increments. To maintain list integrity, maximum blast size we allow is 25,000. Larger audience sizes will need to be divided into multiple blasts.

Why It Is Effective: We have identified healthcare facility professionals with the most square footage, the biggest budgets and decision making power. Between active requests from our user base and our circulation department's active list management to keep quality high we have done the work to help ensure you're reaching the right and most engaged audience.

Customize Your Blast Size To Meet Your Goal:

Customers will review, proof and sign off on all HTML created by the Trade Press design services team. Once clients sign off on the creative, anything deemed as an error in the creative itself is a responsibility of the client and are not eligible for discount or make good from Trade Press Media Group.

If the client cancels the project after the designer has begun work, we are entitled to a kill fee of $500.

*For small blasts we have a minimum blast charge of $1,700 to account for setup, operations, audience generation, list maintenance and various other costs.

Custom Email

View Sample

Video on Demand Email

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Case Studies Email

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Don't Have Creative? We'll do it for you for FREE!

Choose From Our Custom Templates


View Template #1    View Template #2    View Template #3

Enhance Your Targeting

You can further refine your target audience for an additional charge. Additional targeting options include:

  Business

  Job Title / Function

  Bulding Type / Size

  eNewsletter Subscribers

  Webinar Attendees

  Geographic

Reporting

You will receive a report with email opens and clicks.

Bonus Reporting

Your report will include the names, titles, companies and street addresses where we have them for recipients who click on your content links.

Custom Email Specs

Whitepaper Email Specs

Video on Demand Email Specs

Case Study Email Specs

Submission guidelines



Healthcare Facilities Today

Jump to Website Section:

ROS Ads      Intro Ads      Wallpaper Ads

Retargeting      Social Media Marketing Solutions

Advertise to Healthcare Facilities Management Executives

What It Is: Advertise to healthcare facilities management execs next to our monthly editorial covering trends affecting the industry.

Why Is It Effective: With more than 38,000 unique visitors per month and 50,000 page views per month, you're sure to increase awareness of your product by appealing to architects/designers, operations managers, building owners and facility managers of health care facilities.





Run of Site Advertising (ROS Ads)

Target the Buyers You Want to Reach!

What It Is: Our Run-of-Site (ROS) advertising targets the buyers you want to reach, across our Healthcare Facilities Today Network, by appearing on pages with content created exclusively for today's facility professional.

Why Is It Effective: Facility managers are extremely difficult to accurately target online. On Healthcare Facilities Today, actively engaging facility manager decision makers see your message and brand within the context of highly trusted and relevant industry information. Our dedicated staff manages all content on the site for a brand safe environment.


View Ad Locations

View Ad Specs

Submission Guidelines







Intro Ad

What It Is: Oversized ad that appears above the website which users can't miss when they first land on a page, running on the HFT website.

Why It Is Effective: Intro ads are proven to inform and educate facilities-management professionals with a more in‐depth message. You'll make a splash with this ad!


View Sample

Reporting

Ad impressions. Ad clicks. Learn More »

Note: plays of your YouTube embedded video can be seen from within your YouTube account.


View Ad Specs

Submission Guidelines






Wallpaper Ad

What It Is: The wallpaper ad appears on both sides of the website, wrapping the content even when a user scrolls down.

Why It Is Effective: A high‐impact ad unit that sticks around with the user.


Runs on HealthcareFacilitiesToday    View Sample   

Reporting

Ad impressions. Ad clicks.

Learn More

View Ad Specs

Submission Guidelines








Retargeting

What It Is: You provide your campaign budget and campaign duration. We'll custom configure your campaign and make recommendations with your retargeting needs in mind.

Why It Is Effective:

  • Standard Retargeting: Your creative will get in front of our healthcare facility professionals across the web. This campaign uses our run of site size ad sizes and is optimized to drive clicks on your ad from buyers with large budgets for today's healthcare buildings.

    View Sample

  • High-Impact Retargeting: Make sure that you get noticed. Our new High‐Impact retargeting ad program helps you accomplish greater visibility. Your ads retargeting our Healthcare Facilities Today audience are substantially larger and attract more interest and attention. Ad sizes are 300x600 half page, 580x400 netboard and 930x180 top banner.

    View Sample


Program

You provide your campaign budget and campaign duration. Our experienced digital media managers and analysts will custom configure your campaign and make recommendations with your targeting needs in mind.

Reporting

Ad impressions. Ad clicks.

View Ad Specs

Submission Guidelines

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Social Media Marketing Solution

What It Is: We can identify our targeted print and digital readers/users on the platform, we will get your brand message in front of decision makers you are unable to reach.

Why It Is Effective: The standard targeting on these platforms is tailored for local and consumer products; it's not meant for reaching B2B audiences. Most targeting is overly generic keywords and categories which end up reaching kids or hobbyists and doesn't get to the audience you need. We help you reach top facilities management executives that you are unable to target yourself.

Reporting

Ad impressions. Ad clicks.

Learn More

Campaign Tiers

Campaign budget 1: 25,000 - 30,000 impressions
Campaign budget 2: 40,000 - 50,000 impressions
Campaign budget 3: 60,000 - 75,000 impressions


View Ad Sample

View Ad Specs

Submission Guidelines









Digital Events

Webcasts

Your event, your presentation, your exclusive leads.

What It Is:

Solution Expert Fastcast - 30-minute presentation

Standard webcast marketing plan. Leads generally range from 40-100

Thought Leader Webcast - 60-minute presentation

Larger webcast marketing plan. Leads generally range from 70-200

Attendees Can Earn Continuing Education Units for the Webcast

Why It Is Effective: We develop your marketing creative, we run the promotion on digital channels and we produce the event making educating this audience as turn key as possible. That makes getting your message in front of this audience as easy for you as possible. Marketing plans include dedicated emails, event reminder emails, visibility on our popular daily eNewsletter.

Your webcast registration report includes name, job title, company & email. You can also get the video of your webcast for post-event visibility.



Thought Leader

Branded Features

What It is: The only way to get published on HFT! Branded Features appear in the news feed along trusted and topical content on Healthcare Facilities Today. Branded Features are searchable, appear on the home, news and branded features landing pages and may contain multiple images.

Why It Is Effective:

  • Appears on the Healthcare Facilities Today Home Page for 1 month. Rotates in that position with all the branded features running during that time period. To view a sample, click here
  • Appears on Healthcare Facilities Today Trending News Landing Page for 1 month. Rotates in that position with all the branded features running during that time period. To view a sample, click here
  • Appears on the HealthcareFacilities Today eNewsletter for 3 days to a 25,000 circulation per blast. To view a sample, click here
  • Archived on HealthcareFacilities Today for 1 year on the Branded Feature Landing page. click here

View Ad Specs

Submission Guidelines




Digital Sponsorship Packages

By becoming a sponsorship partner, you get the most efficient and cost effective visibility to this audience, plus we make available perks not available for ala carte programs.

Digital Sponsorship Packages

Healthcare Facilities Today

HFT Network ROS

Sample

Retargeting

Sample

HFT eNewsletter

Sample

Industry Contributor

25,000

25,000

5

Industry Leader

77,000

60,000

18



Value Added (Optional):



Reporting:

Reporting will include overall program engagement, including send numbers, impressions and clicks.

We can create a gated landing page for your program if you would like us to capture leads for you. Our standard gated landing page provides email address and customer name.






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