The mission of Building Operating Management is to provide timely, useful information to help facility executives make decisions that will provide maximum value to their organizations. Our primary focus is to provide our readers with essential background to evaluate building product and system choices. To do that, we examine changes in specific technologies. But we go further. Our articles report on ways to maximize performance over the life cycle of a product; describe developments that are reshaping the way buildings are designed and used; and offer advice on justifying investments in facility technology. Our coverage draws from an array of authoritative sources, ranging from independent experts to sophisticated facility executives who have first hand experience developing specifications, selecting products, and evaluating performance.
Because we serve facility executives responsible for a diverse range of the country's largest commercial and institutional buildings - including office buildings, college campuses, school districts, hospitals, medical clinics, retail chains, hotels, data centers, and government buildings - we also provide up-to-date analysis of trends and issues that will help readers address the challenges facing their specific type of building in a fast changing world. Wearing many hats- including design and construction, engineering, facility management, planning and development, and operations - and always pressed for time and resources, readers use Building Operating Management to stay abreast of industry developments and learn about best practices and tools to implement at their facilities.
Building Operating Management magazine circulates to a 100% qualified list of 73,000 building owners and facilities executives. Our subscribers are engaged, motivated and manage multi million-dollar budgets. They are the movers and shakers in the industry. When you advertise with Building Operating Management, you reach and influence these types of high-ranking, influential readers.
- Building Owners
- Presidents, Vice Presidents, Partners, CEO's, CFO's, CIO's, COO's
- VP/Directors of:
- Facilities & Buildings, Real Estate; Property and Asset Managers; Building and Facilities Managers;
- Construction Managers
- Directors of Energy Services
- Directors of Sustainability
- Superintendents of Schools/School Districts
With Building Operating Management, your marketing will reach and influence 73,000 buyers including:
- Executive Director Facilities, 20th Century Fox Film Corp.
- Senior Manager Facility Operations, AOL Inc.
- VP Retail Property Management, Wells Fargo
- Asset Manager, LA Dept. Water & Power
- Director of Operations, Florida DOT
- Facilities Manager, New York City Police Dept.
- Chief Engineer, Johnson Controls
- Director Global Facilities, General Motors
- Vice President, Transwestern
- CEO, Caesars Entertainment
- Director of Property Operations, Hilton Hotels Corp.
- Facility Director, YMCA
- CEO, Bellevue Hospital Center
- Property Manager, Mount Sinai Medical Center
- Vice President of Facilities, Froedtert & Medical College of Wisconsin
- President Real Estate Construction, Macys
- Senior Facilities Manager, Adidas
- Senior Director Facilities Services, Wal Mart Stores Inc.
- Senior VP CFO, Mount Sinai School of Medicine
- Superintendent, Los Angeles Unified School District
- VP of Facilities, Purdue University
|Years of Experience in Facilities Management|
|More than 30 years||18%|
|21 to 30 years||29%|
|11 to 20 years||31%|
|10 years or less||22%|
|Under 35 years old||3%|
|35 to 44 years old||14%|
|45 to 54 years old||33%|
|55 to 64 years old||43%|
|65 years or older||7%|
|Product Selection Involvement|
|Alternative Power (Solar, fuel cells)||55%|
|Building Information Modeling||21%|
|Boilers, Boiler Controls||71%|
|Building Automation Systems||80%|
|Building Sealants, Coatings/Waterproofing Products||81%|
|Contract Cleaning Services||61%|
|Contract Services (HVAC, Elevators, Pest Control||80%|
|Curtain Walls/Window Walls||62%|
|Door Hardware (Including locks, hinges & closers)||88%|
|Electric Vehicle Charging Stations||37%|
|Electricity/Natural Gas (from utilities)||71%|
|Elevator Systems and Controls||55%|
|Energy Management Systems||81%|
|Exterior Building Products||79%|
|Facility Management Software||65%|
|Fire and Life Safety Products||85%|
|Fire Detection & Sprinkler Systems||82%|
|HVAC Systems and Controls||85%|
|Indoor Air Quality Products||75%|
|Lighting Products (Including ballasts, fixtures, EXCLUDING controls)||88%|
|Metal Walls & Roofing||41%|
|Plumbing Products (includes valves & faucets)||78%|
|Recycling Bins/Waste Containers||58%|
|Resilient/Hard Surface/Rubber Flooring||76%|
|Restroom (including hand dryers, toilets, urinals, partitions)||78%|
|Structural Buildings Products||72%|
|Water Coolers/Ice Machines||77%|
|Window Shading/Solar Control||74%|
|Wire and Cable||64%|
Power of Print
When facilities executives go looking for information and education a majority of them don't start with digital, they turn to print. More specifically, they turn to trade magazines. Because of this we always suggest marketing programs contain both print and digital components to reach this audience. Trade magazines may be considered old school, boring and not very sexy, but they are still very effective when marketing to facilities executives.
Research bears this out.
The 2018 Building Operating Management media usage study of facilities executives found that trade magazines were the number one source they use to learn about products and brands for purchase. Trade magazines finished ahead of search engines, websites, and social. Print does a better job than digital when it comes to getting your brand in front of facilities executives. In hindsight, this shouldn't be too surprising, as the average facilities executive is 53 years old. This generation was raised on print and continues to rely on print as their primary source for information and education.
An added benefit — print stimulates action. The 2018 Building Operating Management media usage study found that 86% of facilities executives took action after seeing ads in the print magazine. This same study discovered that 74% of the facilities executives visited the advertiser's website after seeing ads in trade magazines. And 84%of them went to the manufacture's website after reading articles of interest in trade magazines. Make no mistake, facilities executives read trade magazines. An independent research study shows that 88% of the facilities executives spend more that 15 minutes reading their trade magazine, and 50% spend more that 30 minutes with the magazine. This type of engagement is rare in today's digital world.
Print is still an effective way to reach facilities executives. Make sure it's part of your 2019 marketing plan.
2019 Editorial Calendar
Due to the meticulous qualification process of Building Operating Management readers, we can assure you that our magazine is in the hands of people that want to see your product. Building Operating Management is delivered into the hands of facility executives that have the knowledge and influence to make purchasing decisions for their company. As a result, when you advertise in Building Operating Management your ad has a significant impact on your bottom line.
To further support the notion that Building Operating Managment is the right place to invest your advertising dollars, Baxter Research Center performed a study that found the following:
- 88% of our respondents read each issue more than once, increasing your exposure to facility executives.
- 72% of Building Operating Management readers will act based on the ad they saw in the magazine.
- In addition to our engaged readership, you can rest knowing that you have made the best choice for your company by investing in ad space with Building Operating Management. This is evident in our 16% more print copies than our closest competitor in Building Operating Management.
Preferred File Types
- PDF/X-1a:2001 or TIFF (TIF) for: 4-color process (CMYK) ads.
- EPS or DCS2 (Photoshop eps) for: 2-color (3 process colors) ads.
- EPS or TIFF (TIF) for: Grayscale or B/W (Process Black) ads.
(Note: We are unable to process Microsoft Publisher files)
10 STEP GUIDE to obtaining a maximum quality print ad
- All fonts must be embedded, converted to outline or rasterized.
- Photos and artwork should be at least 300 dpi. Lineart (ie: logos) should be 1200 dpi bitmap or a Vector image. We cannot submit any photos or artwork, to the printer, with less than 266 dpi.
- All color must be set up in either spot color or CMYK (process color). All RGB colors will be converted and will not appear in print as it did on-screen.
- All black type must be black only, not Rich Black or Registration.
- All color photos must be converted to CMYK with a total ink limit of 300%. Click here to see how to insure proper ink density levels.
- All black and white photos must be converted to grayscale with a 20-25% dot gain.
- Documents should be set up to the correct final ad size.
- Any bleeds need to be set at 0.125" on all sides - no printer's marks or slugs.
- Transparencies must be flattened. Layer/effects, Flattener Presets must be set to "high resolution."
- It is recommended to use the Adobe PDF preset: PDF/X-1a:2001 when creating your PDF file. This setting is an industry standard for printing (please deselect all printer mark defaults and, if applicable, include the bleed here).
For optimum reproduction and clear and sharp copy, use sans serif fonts such as Arial, Calibri, Helvetica, Myriad or similar for small type. Reverse type reproduces best with large bold sans serif fonts. The same is true for color type. Thin serif fonts are difficult to read in color or reverse type. It is recommended that four color type and/or small four color reverse knock-outs be avoided. Black type that uses four color blends should never be used (Registration not allowed).
- Publication Trim Size: 7.875 x 10.75
- Live Area: 7 x 10
FM Custom Research
Building Operating Management can conduct custom research into the buying habits, brand awareness, product preferences and specification process of facility executives. Our research department conducts both quantitative and qualitative studies.
*Quantitative Research: Email invite/webbased surveys, telephone surveys, and postal (mail) surveys,
*Qualitative Research: Face-to-face research including in-depth interviews, focus group recruitment and moderation telephone surveys.
Quantitative data drawn from surveys of building owners and facility managers can add authority and credibility to your custom white paper or eBook. Our experienced editors and market researchers work with you develop survey questions. We program and host the survey, conduct the survey, tabulate the results, analyze the data and provide you with a comprehensive report which you can use for any marketing purpose.
Call or email us for a free one hour consultation to discuss your research needs and how we can help you. Contact Tim Rowe at 414-368-6860 or email email@example.com.