Building Operating Management magazine circulates to a 100% qualified list of 73,000 building owners and facilities executives. Our subscribers are engaged, motivated and manage multi million-dollar budgets. They are the movers and shakers in the industry. When you advertise with Building Operating Management, you reach and influence these types of high-ranking, influential readers.
- Building Owners
- Presidents, Vice Presidents, Partners, CEO's, CFO's, CIO's, COO's
- VP/Directors of:
- Facilities & Buildings, Real Estate; Property and Asset Managers; Building and Facilities Managers;
- Construction Managers
- Directors of Energy Services
- Directors of Sustainability
- Superintendents of Schools/School Districts
With Building Operating Management, your marketing will reach and influence 73,000 buyers including:
- Executive Director Facilities, 20th Century Fox Film Corp.
- Chief Engineer, Johnson Controls
- Vice President, Transwestern
- Facility Director, YMCA
- Senior Facilities Manager, Adidas
- Senior Director Facilities Services, Wal Mart Stores Inc.
- Superintendent, Los Angeles Unified School District
- VP Construction, Bed Bath & Beyond
- Vice President, Critical Facilities Manager, Wells Fargo
- Facilities Manager, LA Dept. Water & Power
- Dir Of Operations, Florida DOT
- Executive Director, New York City Police Dept.
- Global Facilities Lead, General Motors
- Director Of Facilities, Caesars Entertainment
- CEO, Hilton Hotels Corp.
- President, Bellevue Hospital Center
- Facility Manager, Mount Sinai Medical Center
- VP Of Operations, Froedtert & Medical College of Wisconsin
- Chief Of Stores, Macys
- Facility Manager, Mount Sinai School of Medicine
- Chief Operations Officer, Purdue University
|Years of Experience in Facilities Management|
|More than 30 years||22%|
|26 to 30 years||13%|
|21 to 25 years||10%|
|16 to 20 years||16%|
|11 to 15 years||13%|
|6 to 10 years||12%|
|5 years or less||14%|
|Under 35 years old||9%|
|35 to 44 years old||11%|
|45 to 54 years old||25%|
|55 to 64 years old||42%|
|65 years or older||13%|
|Product Selection Involvement|
|Alternative Power (Solar, fuel cells)||46%|
|Building Information Modeling||17%|
|Boilers, Boiler Controls||62%|
|Building Automation Systems||72%|
|Building Sealants, Coatings/Waterproofing Products||72%|
|Contract Cleaning Services||57%|
|Contract Services (HVAC, Elevators, Pest Control||75%|
|Curtain Walls/Window Walls||57%|
|Door Hardware (Including locks, hinges & closers)||83%|
|Electric Vehicle Charging Stations||29%|
|Electricity/Natural Gas (from utilities)||59%|
|Elevator Systems and Controls||53%|
|Energy Management Systems||68%|
|Exterior Building Products||73%|
|Facility Management Software||56%|
|Fire and Life Safety Products||75%|
|Fire Detection & Sprinkler Systems||76%|
|HVAC Systems and Controls||83%|
|Indoor Air Quality Products||63%|
|Lighting Products (Including ballasts, fixtures, EXCLUDING controls)||82%|
|Metal Walls & Roofing||42%|
|Plumbing Products (includes valves & faucets)||73%|
|Recycling Bins/Waste Containers||56%|
|Resilient/Hard Surface/Rubber Flooring||63%|
|Restroom (including hand dryers, toilets, urinals, partitions)||76%|
|Structural Buildings Products||57%|
|Water Coolers/Ice Machines||70%|
|Window Shading/Solar Control||64%|
|Wire and Cable||50%|
Power of Print
In the facilities management universe, trade magazines are still very effective. While print publications are struggling across the country, it's still a preferred medium when marketing to facilities executives. We suggest fully integrated marketing programs containing both print and digital components to reach this audience.
The 2019 Building Operating Management media usage study of facilities executives found that trade magazines were the number one source they use to learn about products and brands for purchase. Trade magazines finished ahead of search engines, websites, and social. Print does a better job than digital when it comes to getting your brand in front of facilities executives.
Print stimulates action. Our 2019 Building Operating Management media usage study found the following about our subscribers:
- 88% say after reading articles or ads in BOM, they refer to a manufacturer's website
- 81% use ads in BOM to learn about new products and services
2020 Editorial CalendarClick or tap to enlarge
Due to the meticulous qualification process of Building Operating Management readers, we can assure you that our magazine is in the hands of people that want to see your product. Building Operating Management is delivered into the hands of facility executives that have the knowledge and influence to make purchasing decisions for their company. As a result, when you advertise in Building Operating Management your ad has a significant impact on your bottom line.
To further support the notion that Building Operating Managment is the right place to invest your advertising dollars, Baxter Research Center performed a study that found the following:
- 88% of our respondents read each issue more than once, increasing your exposure to facility executives.
- 72% of Building Operating Management readers will act based on the ad they saw in the magazine.
Preferred File Types
- 4-Color process (CMYK) Ads: PDF/X-1a:2001 or TIFF (TIF).
- 2-Color (3 Process colors maximum): EPS or DCS2 (Photoshop eps).
- Black & White (Process Black/Grayscale): EPS or TIFF (TIF).
(Note: We are unable to process Microsoft Publisher files)
10 STEP GUIDE to obtaining a maximum quality print ad
- All fonts must be embedded, converted to outline or rasterized. List of non supported fonts.
- Photos and artwork should be at least 300 dpi. Lineart (ie: logos) should be 1200 dpi bitmap or a Vector image. We cannot submit any photos or artwork, to the printer, with less than 266 dpi.
- All color must be set up in either spot color or CMYK (process color). All RGB colors will be converted and will not appear in print as it did on-screen.
- All black type must be black only, not Rich Black or Registration.
- All color photos must be converted to CMYK with a total ink limit of 300%. Click here to see how to insure proper ink density levels.
- All black and white photos must be converted to grayscale with a 20-25% dot gain.
- Documents should be set up to the correct final ad size. (No printer marks)
- Any bleeds need to be set at 0.125" on all sides - no printer's marks or slugs.
- Transparencies must be flattened. Layer/effects, Flattener Presets must be set to "high resolution."
- It is recommended to use the Adobe PDF preset: PDF/X-1a:2001 when creating your PDF file. This setting is an industry standard for printing (please deselect all printer mark defaults and, if applicable, include the bleed here).
For optimum reproduction and clear and sharp copy, use sans serif fonts such as Arial, Calibri, Helvetica, Myriad or similar for small type. Reverse type reproduces best with large bold sans serif fonts. The same is true for color type. Thin serif fonts are difficult to read in color or reverse type. It is recommended that four color type and/or small four color reverse knock-outs be avoided. Black type that uses four color blends should never be used (Registration not allowed).
Submit Ad Materials
- Publication Trim Size: 7.875 x 10.75
- Live Area: 7 x 10
2 Page Spread Bleed
- Bleed 16 x 11 Trim 15.75 x 10.75
- Live matter must be kept 0.5 inch away from untrimmed edge and allow 0.25 inch clearance for gutter.
- Trim variance is 1/8 inch
Submit Ad Materials
The mission of Building Operating Management is to provide timely, useful information to help facility executives make decisions that will provide maximum value to their organizations. Our primary focus is to provide our readers with essential background to evaluate building product and system choices. To do that, we examine changes in specific technologies. But we go further. Our articles report on ways to maximize performance over the life cycle of a product; describe developments that are reshaping the way buildings are designed and used; and offer advice on justifying investments in facility technology. Our coverage draws from an array of authoritative sources, ranging from independent experts to sophisticated facility executives who have first hand experience developing specifications, selecting products, and evaluating performance.
Because we serve facility executives responsible for a diverse range of the country's largest commercial and institutional buildings - including office buildings, college campuses, school districts, hospitals, medical clinics, retail chains, hotels, data centers, and government buildings - we also provide up-to-date analysis of trends and issues that will help readers address the challenges facing their specific type of building in a fast changing world. Wearing many hats - including design and construction, engineering, facility management, planning and development, and operations - and always pressed for time and resources, readers use Building Operating Management to stay abreast of industry developments and learn about best practices and tools to implement at their facilities.
FM Custom Research
Building Operating Management can conduct custom research into the buying habits, brand awareness, product preferences and specification process of facility executives. Our research department conducts both quantitative and qualitative studies.
*Quantitative Research: Email invite/webbased surveys, telephone surveys, and postal (mail) surveys,
*Qualitative Research: Face-to-face research including in-depth interviews, focus group recruitment and moderation telephone surveys.
Quantitative data drawn from surveys of building owners and facility managers can add authority and credibility to your custom white paper or eBook. Our experienced editors and market researchers work with you develop survey questions. We program and host the survey, conduct the survey, tabulate the results, analyze the data and provide you with a comprehensive report which you can use for any marketing purpose.
Call or email us for a free one hour consultation to discuss your research needs and how we can help you. Contact Tim Rowe at 414-368-6860 or email firstname.lastname@example.org.