Audience

Building Operating Management magazine circulates to a 100% qualified list of 73,000 building owners and facilities executives. Our subscribers are engaged, motivated and manage multi million-dollar budgets. They are the movers and shakers in the industry. When you advertise with Building Operating Management, you reach and influence these types of high-ranking, influential readers.

  • Building Owners
  • Presidents, Vice Presidents, Partners, CEO's, CFO's, CIO's, COO's
  • VP/Directors of:
    • Facilities & Buildings, Real Estate; Property and Asset Managers; Building and Facilities Managers;
  • Construction Managers
  • Directors of Energy Services
  • Directors of Sustainability
  • Superintendents of Schools/School Districts
With Building Operating Management, your marketing will reach and influence 73,000 buyers including:
  • Executive Director Facilities, 20th Century Fox Film Corp.
  • Chief Engineer, Johnson Controls
  • Vice President, Transwestern
  • Facility Director, YMCA
  • Senior Facilities Manager, Adidas
  • Senior Director Facilities Services, Wal Mart Stores Inc.
  • Superintendent, Los Angeles Unified School District
  • VP Construction, Bed Bath & Beyond
  • Vice President, Critical Facilities Manager, Wells Fargo
  • Facilities Manager, LA Dept. Water & Power
  • Dir Of Operations, Florida DOT
  • Executive Director, New York City Police Dept.
  • Global Facilities Lead, General Motors
  • Director Of Facilities, Caesars Entertainment
  • CEO, Hilton Hotels Corp.
  • President, Bellevue Hospital Center
  • Facility Manager, Mount Sinai Medical Center
  • VP Of Operations, Froedtert & Medical College of Wisconsin
  • Chief Of Stores, Macys
  • Facility Manager, Mount Sinai School of Medicine
  • Chief Operations Officer, Purdue University
Average years of experience is 18.6
Years of Experience in Facilities Management
More than 30 years 22%
26 to 30 years 13%
21 to 25 years 10%
16 to 20 years 16%
11 to 15 years 13%
6 to 10 years 12%
5 years or less 14%
Average age is 53 years old
Age Group
Under 35 years old 9%
35 to 44 years old 11%
45 to 54 years old 25%
55 to 64 years old 42%
65 years or older 13%
Gender
Male 83%
Female 17%

Product Selection Involvement
Access Control 77%
Access Flooring 59%
Acoustics/Sound Masking 58%
ADA Products 70%
Alternative Power (Solar, fuel cells) 46%
Building Information Modeling 17%
Boilers, Boiler Controls 62%
Building Automation Systems 72%
Building Sealants, Coatings/Waterproofing Products 72%
Carpeting 72%
Ceilings 76%
Cleaning Chemicals 53%
Communications Equipment 46%
Continuing Education/Training 55%
Contract Cleaning Services 57%
Contract Services (HVAC, Elevators, Pest Control 75%
Curtain Walls/Window Walls 57%
Cyber Security 76%
Daylighting 49%
Door Hardware (Including locks, hinges & closers) 83%
Doors/Entrances 79%
Electric Vehicle Charging Stations 29%
Electric Equipment/Systems 69%
Electricity/Natural Gas (from utilities) 59%
Elevator Systems and Controls 53%
Energy Management Systems 68%
Energy Services/Consulting 55%
Equipment Rentals 63%
Exterior Building Products 73%
Facility Management Software 56%
Fire and Life Safety Products 75%
Fire Detection & Sprinkler Systems 76%
Floor Coatings 72%
Furnishings 61%
Furniture Systems/Interior 57%
HVAC Systems and Controls 83%
Indoor Air Quality Products 63%
Infrared Equipment 32%
Insulation 55%
IOT 15%
Landscaping/Outdoor Products 71%
LED Lights 84%
Lighting Controls 80%
Lighting Products (Including ballasts, fixtures, EXCLUDING controls) 82%
Mass Notifications 29%
Metal Walls & Roofing 42%
Meters/Data Loggers 41%
Office Refurbishing 64%
Paints/Coatings 80%
Parking Management 56%
Piping 62%
Plumbing Products (includes valves & faucets) 73%
Power Reliability 48%
Power Supply 59%
Pumps 59%
Recycling Bins/Waste Containers 56%
Resilient/Hard Surface/Rubber Flooring 63%
Restroom (including hand dryers, toilets, urinals, partitions) 76%
Roof Coatings 59%
Roof Guards 49%
Roofing Systems 62%
Safety Products 71%
Security Products 65%
Shredders 34%
Signage Systems 67%
Snow Removal 51%
Standby/Emergency Power 52%
Storage Systems 56%
Structural Buildings Products 57%
Submeters 33%
Telecommunications/Communications 30%
VRFs 26%
Wall Coverings 67%
Wall Panels 52%
Water Coolers/Ice Machines 70%
Water Heaters 64%
Water Treatment 58%
Window Film 55%
Window Shading/Solar Control 64%
Windows 66%
Wire and Cable 50%
Wireless Technology 33%

Power of Print

BOM Cover BOM Cover BOM Cover

In the facilities management universe, trade magazines are still very effective. While print publications are struggling across the country, it's still a preferred medium when marketing to facilities executives. We suggest fully integrated marketing programs containing both print and digital components to reach this audience.

The 2019 Building Operating Management media usage study of facilities executives found that trade magazines were the number one source they use to learn about products and brands for purchase. Trade magazines finished ahead of search engines, websites, and social. Print does a better job than digital when it comes to getting your brand in front of facilities executives.

Print stimulates action. Our 2019 Building Operating Management media usage study found the following about our subscribers:

  • 88% say after reading articles or ads in BOM, they refer to a manufacturer's website
  • 81% use ads in BOM to learn about new products and services

2019 Editorial Calendar

 Click or tap to enlarge

2020 Editorial Calendar

 Click or tap to enlarge

Circulation/BPA

Due to the meticulous qualification process of Building Operating Management readers, we can assure you that our magazine is in the hands of people that want to see your product. Building Operating Management is delivered into the hands of facility executives that have the knowledge and influence to make purchasing decisions for their company. As a result, when you advertise in Building Operating Management your ad has a significant impact on your bottom line.

To further support the notion that Building Operating Managment is the right place to invest your advertising dollars, Baxter Research Center performed a study that found the following:

  • 88% of our respondents read each issue more than once, increasing your exposure to facility executives.
  • 72% of Building Operating Management readers will act based on the ad they saw in the magazine.
 Download a pdf of our BPA statement

Print Specs

Preferred File Types

  • 4-Color process (CMYK) Ads: PDF/X-1a:2001 or TIFF (TIF).
  • 2-Color (3 Process colors maximum): EPS or DCS2 (Photoshop eps).
  • Black & White (Process Black/Grayscale): EPS or TIFF (TIF).

(Note: We are unable to process Microsoft Publisher files)

10 STEP GUIDE to obtaining a maximum quality print ad

  1. All fonts must be embedded, converted to outline or rasterized. List of non supported fonts.
  2. Photos and artwork should be at least 300 dpi. Lineart (ie: logos) should be 1200 dpi bitmap or a Vector image. We cannot submit any photos or artwork, to the printer, with less than 266 dpi.
  3. All color must be set up in either spot color or CMYK (process color). All RGB colors will be converted and will not appear in print as it did on-screen.
  4. All black type must be black only, not Rich Black or Registration.
  5. All color photos must be converted to CMYK with a total ink limit of 300%. Click here to see how to insure proper ink density levels.
  6. All black and white photos must be converted to grayscale with a 20-25% dot gain.
  7. Documents should be set up to the correct final ad size. (No printer marks)
  8. Any bleeds need to be set at 0.125" on all sides - no printer's marks or slugs.
  9. Transparencies must be flattened. Layer/effects, Flattener Presets must be set to "high resolution."
  10. It is recommended to use the Adobe PDF preset: PDF/X-1a:2001 when creating your PDF file. This setting is an industry standard for printing (please deselect all printer mark defaults and, if applicable, include the bleed here).

Color Typography

For optimum reproduction and clear and sharp copy, use sans serif fonts such as Arial, Calibri, Helvetica, Myriad or similar for small type. Reverse type reproduces best with large bold sans serif fonts. The same is true for color type. Thin serif fonts are difficult to read in color or reverse type. It is recommended that four color type and/or small four color reverse knock-outs be avoided. Black type that uses four color blends should never be used (Registration not allowed).



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Mechanical Specs

  • Publication Trim Size: 7.875 x 10.75
  • Live Area: 7 x 10
Ad Type Width Depth
Bleed Page 8.125" 11"
Page 7" 10"
2/3 Page 4.5" 10"
1/2 Island 4.5" 7.5"
1/2 Vertical 3.375" 10"
1/2 Horizontal 7" 4.875"
1/3 Square 4.5" 4.875"
1/3 Vertical 2.125" 10"
1/3 Horizontal 7" 3.125"
1/4 Vertical 3.375" 4.875"
1/4 Horizontal 7" 2.375"
1/6 Vertical 2.125" 4.875"
1/6 Horizontal 7" 1.5"


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Editorial Mission

The mission of Building Operating Management is to provide timely, useful information to help facility executives make decisions that will provide maximum value to their organizations. Our primary focus is to provide our readers with essential background to evaluate building product and system choices. To do that, we examine changes in specific technologies. But we go further. Our articles report on ways to maximize performance over the life cycle of a product; describe developments that are reshaping the way buildings are designed and used; and offer advice on justifying investments in facility technology. Our coverage draws from an array of authoritative sources, ranging from independent experts to sophisticated facility executives who have first hand experience developing specifications, selecting products, and evaluating performance.

Because we serve facility executives responsible for a diverse range of the country's largest commercial and institutional buildings - including office buildings, college campuses, school districts, hospitals, medical clinics, retail chains, hotels, data centers, and government buildings - we also provide up-to-date analysis of trends and issues that will help readers address the challenges facing their specific type of building in a fast changing world. Wearing many hats - including design and construction, engineering, facility management, planning and development, and operations - and always pressed for time and resources, readers use Building Operating Management to stay abreast of industry developments and learn about best practices and tools to implement at their facilities.

FM Custom Research

Siemens Whitepaper Cover

Building Operating Management can conduct custom research into the buying habits, brand awareness, product preferences and specification process of facility executives. Our research department conducts both quantitative and qualitative studies.

*Quantitative Research: Email invite/webbased surveys, telephone surveys, and postal (mail) surveys,
*Qualitative Research: Face-to-face research including in-depth interviews, focus group recruitment and moderation telephone surveys.

Quantitative data drawn from surveys of building owners and facility managers can add authority and credibility to your custom white paper or eBook. Our experienced editors and market researchers work with you develop survey questions. We program and host the survey, conduct the survey, tabulate the results, analyze the data and provide you with a comprehensive report which you can use for any marketing purpose.

Call or email us for a free one hour consultation to discuss your research needs and how we can help you. Contact Tim Rowe at 414-368-6860 or email tim.rowe@tradepress.com.

 Download FM Research Reports

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