Facilities Management Industry
Pipeline Lead-Generator Program
Pipeline lead-generator provides phone-interviewed, pre-qualified facility manager buyers willing to be contacted by industry-leading vendors regarding their needs for upcoming renovation, replacement, retrofit and modernization projects.
Our highly-qualified telecom team calls facility manager subscribers of industry-leading magazines, Building Operating Management and Facility Maintenance Decisions, users of the market-leading website, FacilitiesNet and attendees to the nation's #1 facility-industry conference/exhibition, NFMT.
Asking targeted questions you've created, the telecom team ferrets out hot prospects for your sales team to follow up with. These potential buyers give their permission to have your sales team contact them.
Journalists who know the facilities management market will write a 500 to 1,000 word customer case study or product application note based on email and/or telephone interviews with the customer you provide. You can supply photos, charts or other artwork, or stock photography and other graphic elements can be provided. You receive a PDF laid out in your template or in a template we provide.
Journalists who know the facilities management industry will write and edit a 2,000 to 3,000 word thought-leader report based on interviews with independent industry experts and/or your internal sources. You can include your customer examples or case studies as available.
A second option is to base the content of your whitepaper on original research conducted by Building Operating Management magazine on a topic of your choosing. This powerful research serves as the foundation of your whitepaper.
Regardless of which options you choose, once completed, your white paper is distributed by Building Operating Management via email to our proprietary database of 100,000 facilities executives.
Building Operating Management's video production team works with you to create an exclusive educational webcast that resonates with facilities executives. The webcast content and slides can be developed from supplied material or based on telephone interviews. We will broadcast the webcast for you and deliver an audience of facilities professionals by promoting the webcast to the facilities management industry. Alternatively, we can record your webcast as a video which you could use online.
If you are interested in something customized, but want a more comprehensive webcast option, our Customized Sole Webcast product may fit the bill.
Researchers familiar with the facilities management market will work with you to conduct market research using the FM industry's most comprehensive database. A member of Building Operating Management's expert editorial team will provide project management and consulting services to help define the scope of the project and deliver results. You will receive a written report with charts. Original research can be made part of other content deliverables, such as whitepapers or webcasts.
E-newsletter / Native Advertising Content
Journalists who know the facilities management market will write a 500 to 1,000 word technical, how-to or other article based on email and/or telephone interviews with the customer you provide. Our writers will ask about your goals and information objectives and help you craft a message that meets those goals. You can provide photos, charts or other artwork, or stock photography and other graphic elements can be utilized.
Reach executive-level professionals responsible for managing and maintaining more than 5M non-residential buildings and spend nearly $450B in renovation, modernization, and new construction with the subscriber databases of Building Operating Management magazine and Facility Maintenance Decisions magazine.