Advertise to Building Owners & Facility Executives
FacilitiesNet.com is the FM world's leading source for industry-specific content and the first (and often last) stop for FMs who are researching, specificying or planning upcoming projects. The traffic that FacilitiesNet.com generates allows you to target ads to the FMs you want to reach, no matter what area of the site they're visiting. Run-of-Site (ROS) advertising on FacilitiesNet.com is intrinsically targeted to the buyers you want to reach.
To take it to the next level, FacilitiesNet.com offers the opportunity for you to place your ad contextually and hyper-target your campaign — your ad appears on content directly related to your product or service. FMs researching specific technologies are highly engaged and receptive to your message, and are likely to be primed to purchase your product in the near future. Advertise in one of FacilitiesNet.com's contextually targeted areas and watch your ROI skyrocket.
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Lead Gen eBooks
An easy way for you to align yourself with high-quality content and identify targeted leads with email address.
Developed by the editors of Building Operating Management and Facility Maintenance Decisions, our pre-written eBooks educate on the issues and solutions FMs are currently researching. By sponsoring an eBook you can identify the FMs currently researching products like your's and begin nurturing them with your lead development process.
eBooks also align your company as a thought leader and solution provider without all time and expense of generating your own customized, high quality piece that speaks to this audience. We've had great success with lead generation on eBooks. Our audience wants and needs this relevant information.
We promote eBooks throughout our website and our eNewsletters for a month's time; this ensures your brand is seen by thousands of potential customers in the facilities management industry.
All eBook programs include:
A lead generating web ad on FacilitiesNet 60,000 impressions;
A Facilities Insider e-Newsletter ad campaign going to our 90,000 subscribers 4 times in the month;
A Maintenance Insider e-Newsletter ad campaign going to our 55,000 subscribers 4 times in the month;
We develop and host a customized, gated landing page for the eBook which includes your logo;
A lead report which includes email addresses for those who fill out online form to download the book;
Your logo on the eBook cover;
Optional: the eBook back page can be a full page ad for your company with a link to visit your website;
eBooks only have one sponsor and these leads are invaluable — make sure you don't miss out.
Run of Site Advertising
FacilitiesNet Run of Site Advertising targets facility professionals while they are on a trusted website that relates to their profession and to the products being sold. It is the combination of those things that makes having an ad on the FacilitiesNet website a critical place for brands who want to generate sales in this marketplace.
Contextually Targeted Advertising
Our Contextual Advertising on FacilitiesNet allows advertisers to target their ads not only to facilities professionals but also directly to the pages on the site that relate to a specific topic the user is currently engaged with. This double targeting allows advertisers to reach a specific audience and at the same time make an impression on the user at the exact moment they are engaging with content which relates to the advertiser's message. Getting in front of users at the moment of engagement within a relevant and trusted context is incredibly valuable.
FacilitiesNet.com Contextual Targeting Opportunities
Advertising options include leaderboard and image ads.
To select a specific ad position talk to your sales representative.
FacilitiesNet is the best place to get in front of key facilities professionals, and we can help extend your message by targeting FMs all across the web. Reach the people you want to do business with. Target top prospects that you know you need to reach, but otherwise can't get in front of. Drive more FMs directly into your purchasing funnel.
2 Options to Choose From
Standard FM Targeting
Our standard retargeting campaign puts you in front of facilities decision makers, helping you build mind share, create awareness and generate leads.
Standard FM Targeting + Behavioral Targeting
Our double-targeted behavioral campaign targets facility professionals, and takes it one step further by identifying prospects who are actively researching and reading topics relevant to your products and services. You reach facilities decision makers when they are in a buying mind-set - at the exact moment that they are engaged with content that relates to your product.
Ad impressions. Ad clicks.
You provide your campaign budget and campaign duration. Our experienced digital media managers and analysts will custom configure your campaign and make recommendations with your targeting needs in mind.
Splash or Floorboard (Interstitial) Ad
Make a big impression with one of these take over ads. The FacilitiesNet Splash and Floorboard ad opportunities are high-visibility way for you to promote your brand. Your ad will repeatedly welcome visitors to the site and leave a lasting impression.
View a sample Splash Ad
View a sample Floorboard Ad
FacilitiesNet Video Ad
Is there anything video can't do? Video ads drive results. Bring more prospects to your website, create awareness and increase sales by having your existing video featured on FacilitiesNet.
Video Ad Features:
Can be placed in any of the FacilitiesNet image ad areas
Tracking includes the number of ad impressions, the clicks for those starting video and the number of clicks for those going to your Website
You determine the text for the link below the video
Rate: 25% premium added to regular image ad rates
Sample Video Ad
Want to go mobile?
Now you can with the FacilitiesNet Mobile Site Ads!
Take advantage now and gain exposure to on-the-go FMs monthly. As an advertiser on FacilitiesNet Mobile, your ad will be displayed on every visit to FacilitiesNet from a mobile device – use your ad to build brand awareness and increase web traffic with no competitive ads in sight!
As the web moves towards mobile-friendly websites, position yourself on the cutting edge of technology with FacilitiesNet Mobile. Whether visitors come from search or email, direct or referral, your ad will be front and center for the duration of these high-value visits. You will receive reports detailing interaction with your ad in terms of monthly impressions and clicks.
What is Native Advertising
Native advertising is an opportunity for brands to place their own educational, high-quality content in the FacilitiesNet.com content well. Native ads give marketers the ability to have a more in-depth, educational experience with readers resulting in higher engagement and more time spent consuming the advertiser's message resulting in a stronger and more powerful brand impression. Native ads by their nature are specifically educational and informative to the reader. These ads are a great way for you to leverage your investment in whitepapers and other existing content, or a great opportunity for you to have new, high-quality targeted content developed by our team of in-house industry experts.
When to use Native Advertising
If your objectives include:
delivering an in-depth educational message to potential customers;
identifying your brand as a resource for high-quality educational content;
positioning your brand as a solutions provider for the challenges readers face;
establishing a high level of brand trust with your target audience;
creating a lasting brand impression.
Dynamic, Lead-Gen Web Ad
Take your web ad to the next level. We remove the step of a click through landing page and have facility managers engage right within your ad. Not only are you reaching our incredibly targeted and highly valuable facilities audience, facility managers can take actionable steps with your brand right on our site.
It's an optimal way to use the content marketing assets you've already developed.
Its Dynamic: Your ad loads dynamically into the page as the facility manager scrolls down. This ensures your ad is in the view port and seen by users. Since the ad dynamically appears, facility manager's eyeballs are attracted to the new element placed on the page.
It's Lead Gen. Our in-ad form approach, when used with your compelling content asset, delivers high-quality, user-requested leads right from a display ad.
Since users are making a form-based request, you will get the facility manager's email allowing you to follow up with them.
Based on our tests with this format, the in-ad form approach has out-performed traditional landing pages by 200%.