The mission of Building Operating Management is to provide timely, useful information to help facility executives make decisions that will provide maximum value to their organizations. Our primary focus is to provide our readers with essential background to evaluate building product and system choices. To do that, we examine changes in specific technologies. But we go further. Our articles report on ways to maximize performance over the life cycle of a product; describe developments that are reshaping the way buildings are designed and used; and offer advice on justifying investments in facility technology. Our coverage draws from an array of authoritative sources, ranging from independent experts to sophisticated facility executives who have first hand experience developing specifications, selecting products, and evaluating performance.
Because we serve facility executives responsible for a diverse range of the country's largest commercial and institutional buildings - including office buildings, college campuses, school districts, hospitals, medical clinics, retail chains, hotels, data centers, and government buildings - we also provide up-to-date analysis of trends and issues that will help readers address the challenges facing their specific type of building in a fast changing world. Wearing many hats- including design and construction, engineering, facility management, planning and development, and operations - and always pressed for time and resources, readers use Building Operating Management to stay abreast of industry developments and learn about best practices and tools to implement at their facilities.
Building Operating Management magazine circulates to a 100% qualified list of 73,000 building owners and facilities executives. Our subscribers are engaged, motivated and manage multi million-dollar budgets. They are the movers and shakers in the industry. When you advertise with Building Operating Management, you reach and influence these types of high-ranking, influential readers.
- Building Owners
- Presidents, Vice Presidents, Partners, CEO's, CFO's, CIO's, COO's
- VP/Directors of:
- Facilities & Buildings, Real Estate; Property and Asset Managers; Building and Facilities Managers;
- Construction Managers
- Directors of Energy Services
- Directors of Sustainability
- Superintendents of Schools/School Districts
With Building Operating Management, your marketing will reach and influence 73,000 buyers including:
- Executive Director Facilities, 20th Century Fox Film Corp.
- Senior Manager Facility Operations, AOL Inc.
- VP Retail Property Management, Wells Fargo
- Asset Manager, LA Dept. Water & Power
- Director of Operations, Florida DOT
- Facilities Manager, New York City Police Dept.
- Chief Engineer, Johnson Controls
- Director Global Facilities, General Motors
- Vice President, Transwestern
- CEO, Caesars Entertainment
- Director of Property Operations, Hilton Hotels Corp.
- Facility Director, YMCA
- CEO, Bellevue Hospital Center
- Property Manager, Mount Sinai Medical Center
- Vice President of Facilities, Froedtert & Medical College of Wisconsin
- President Real Estate Construction, Macys
- Senior Facilities Manager, Adidas
- Senior Director Facilities Services, Wal Mart Stores Inc.
- Senior VP CFO, Mount Sinai School of Medicine
- Superintendent, Los Angeles Unified School District
- VP of Facilities, Purdue University
|Years of Experience in Facilities Management|
|More than 30 years||18%|
|21 to 30 years||29%|
|11 to 20 years||31%|
|10 years or less||22%|
|Under 35 years old||3%|
|35 to 44 years old||14%|
|45 to 54 years old||33%|
|55 to 64 years old||43%|
|65 years or older||7%|
|Product Selection Involvement|
|Alternative Power (Solar, fuel cells)||55%|
|Building Information Modeling||21%|
|Boilers, Boiler Controls||71%|
|Building Automation Systems||80%|
|Building Sealants, Coatings/Waterproofing Products||81%|
|Contract Cleaning Services||61%|
|Contract Services (HVAC, Elevators, Pest Control||80%|
|Curtain Walls/Window Walls||62%|
|Door Hardware (Including locks, hinges & closers)||88%|
|Electric Vehicle Charging Stations||37%|
|Electricity/Natural Gas (from utilities)||71%|
|Elevator Systems and Controls||55%|
|Energy Management Systems||81%|
|Exterior Building Products||79%|
|Facility Management Software||65%|
|Fire and Life Safety Products||85%|
|Fire Detection & Sprinkler Systems||82%|
|HVAC Systems and Controls||85%|
|Indoor Air Quality Products||75%|
|Lighting Products (Including ballasts, fixtures, EXCLUDING controls)||88%|
|Metal Walls & Roofing||41%|
|Plumbing Products (includes valves & faucets)||78%|
|Recycling Bins/Waste Containers||58%|
|Resilient/Hard Surface/Rubber Flooring||76%|
|Restroom (including hand dryers, toilets, urinals, partitions)||78%|
|Structural Buildings Products||72%|
|Water Coolers/Ice Machines||77%|
|Window Shading/Solar Control||74%|
|Wire and Cable||64%|
Power of Print
When facilities executives go looking for information and education a majority of them don't start with digital, they turn to print. More specifically, they turn to trade magazines. Because of this we always suggest marketing programs contain both print and digital components to reach this audience. Trade magazines may be considered old school, boring and not very sexy, but they are still very effective when marketing to facilities executives.
Research bears this out.
The 2018 Building Operating Management media usage study of facilities executives found that trade magazines were the number one source they use to learn about products and brands for purchase. Trade magazines finished ahead of search engines, websites, and social. Print does a better job than digital when it comes to getting your brand in front of facilities executives. In hindsight, this shouldn't be too surprising, as the average facilities executive is 53 years old. This generation was raised on print and continues to rely on print as their primary source for information and education.
An added benefit — print stimulates action. The 2018 Building Operating Management media usage study found that 86% of facilities executives took action after seeing ads in the print magazine. This same study discovered that 74% of the facilities executives visited the advertiser's website after seeing ads in trade magazines. And 84%of them went to the manufacture's website after reading articles of interest in trade magazines. Make no mistake, facilities executives read trade magazines. An independent research study shows that 88% of the facilities executives spend more that 15 minutes reading their trade magazine, and 50% spend more that 30 minutes with the magazine. This type of engagement is rare in today's digital world.
Print is still an effective way to reach facilities executives. Make sure it's part of your 2019 marketing plan.
2019 Editorial Calendar
Due to the meticulous qualification process of Building Operating Management readers, we can assure you that our magazine is in the hands of people that want to see your product. Building Operating Management is delivered into the hands of facility executives that have the knowledge and influence to make purchasing decisions for their company. As a result, when you advertise in Building Operating Management your ad has a significant impact on your bottom line.
To further support the notion that Building Operating Managment is the right place to invest your advertising dollars, Baxter Research Center performed a study that found the following:
- 88% of our respondents read each issue more than once, increasing your exposure to facility executives.
- 72% of Building Operating Management readers will act based on the ad they saw in the magazine.
- In addition to our engaged readership, you can rest knowing that you have made the best choice for your company by investing in ad space with Building Operating Management. This is evident in our 16% more print copies than our closest competitor in Building Operating Management.
FM Market Research
Building Operating Management conducts research into the buying habits, preferences and product selection of facility executives. Copies of the research reports are available at no charge. Use the lick below to get request copies of the reports.
- Buying Influences in New Construction/Renovation Projects
- Digital Usage
- Brand Selection Process
- Publication Preference Study
- VRF Systems
15% of gross to recognized advertising agencies on space, color, special position. Mechanical charges such as insert handling and binding are non-commissionable.
No additional Charge
2019 Print Ad Gross Rates