Editorial Mission

Facility Maintenance Decisions delivers essential information for maintenance and engineering managers in institutional and commercial facilities. Our editorial coverage directly mirrors subscribers' challenges. Facility Maintenance Decisions serves as a trusted resource, providing managers with the information they need to successfully coordinate the day-to-day activities of frontline technicians and supervisors, all with the goal of ensuring facilities operate safely, reliably, sustainably, and energy efficiently.

Audience

Facility Maintenance Decisions circulates to a 100% qualified list of 32,500 maintenance and engineering managers responsible for the operations of institutional and commercial buildings in the United States. When you advertise with Facility Maintenance Decisions, you reach and influence these types of high-ranking, influential readers.

  • Manage 1.01 million of the largest buildings in the country
  • Responsible for 43.6 billion square feet of floor space
  • Spend $130.1 billion on capital equipment/renovation/new construction
  • Maintain 4 million landscaped acres
  • Maintain 13.3 hardscaped acres
  • Supervise 939,000 personnel
With Facility Maintenance Decisions your marketing will reach and influence more than 32,000 buyers including:
  • Facility Maintenance Manager, FedEx Corporation
  • Manager Maintenance Operator, United States Postal Service
  • Mechanical Engineer, US Air Force
  • Facility Maintenance Manager, Office Depot Inc.
  • Director of Engineering, Mercy Medical Center
  • Dir Of Physical Plant, Arkansas State University
  • Buildings & Grounds Dir, Dartmouth College
  • Maintenance Director, University Of Michigan
  • Operations Manager, Penn State University
  • Corp Dir Of Engineering, Dillard Dept Stores Inc
  • Facility Operations Mgr, Target Corporation
  • Maint Manager, Ralph Lauren Corporation
  • Facility Services Manager, CVS Caremark
  • Corporate Energy Mgr, Bed Bath & Beyond
  • Facilities Mgr, Mayo Clinic Health
  • Dir Env Services, United Cerebral Palsy
  • Chief Engineer, CBS
Average years of experience is 19.0
Years of Experience in Facilities Management
More than 30 years 26%
26 to 30 years 12%
21 to 25 years 14%
16 to 20 years 10%
11 to 15 years 14%
6 to 10 years 10%
5 years or less 14%
Average age is 52 years old
Age Group
Under 35 years old 2%
35 to 44 years old 15%
45 to 54 years old 29%
55 to 64 years old 46%
65 years or older 8%

Gender
Male 96%
Female 4%

Product Seclection Involvement
ADA Products70%
Air Conditioners87%
Arc Flash Safety Equipment49%
Boilers72%
Building Controls85%
Carpeting & Flooring 79%
Cleaning Products72%
Ceilings81%
Coatings56%
Communication Equipment (including wireless)47%
Contract Services 82%
Demand Response Programs 51%
Door Hardware (including locks, hinges and closures)83%
Doors/Entrances 82%
Drain Cleaning Equipment 72%
Electrical Equipment/Systems 75%
Electrical Testing Equipment71%
Elevators & Service62%
Emergency Service & Equipment74%
Energy Management Systems80%
Energy Performance Contracts52%
Energy rebates/incentives or efficiency-enhancing programs68%
Energy Services (Electricity, Gas, etc.) 61%
Facility Management Software (i.e. CMMS, EAMS) 58%
Fertilizer/Insecticides 39%
Fire Safety & Prevention 86%
Fleet Vehicles & Accessories 44%
Floor Coatings 83%
Grounds Care Contract & Services 56%
Grounds Care Tools & Equipment 69%
Hand Dryers 68%
Hazmat Equipment & Supplies 66%
HVAC Replacement Parts82%
HVAC Systems85%
IAQ Products55%
Infared Systems 41%
Insulation76%
Interior Office Equipment 54%
Inventory Management/Barcoding 35%
Landscaping/Construction Equipment 64%
LEDs 80%
Life Safety Products 79%
Lifts and Ladders 82%
Lighting Controls/Sensors 80%
Lighting Products 86%
Lubricants/Adhesives 73%
Maintenance & Cleaning Supplies 69%
Metal Roofs/Wall Systems 49%
Meters 65%
Motors and Drives 73%
Mowers/Tractors & Attachments 55%
Paints & Coatings 79%
Pest Controls 68%
Piping & Valves 75%
Plumbing Products & Systems 77%
Portable and Emergency Cooling/Heating Equipment74%
Power & Hand Tools83%
Power Generating Systems61%
Protective Clothing/Work Boots61%
Rental Equipment67%
Resilient/Hard Surface Rubber Flooring 44%
Restroom Fixtures, & Accessories (sinks)88%
Restroom Paper Products/Dispensers 62%
Restroom Partitions 78%
Roof Coatings 58%
Roof Guards 36%
Roofing Products & Systems 75%
Safety Flooring 70%
Safety Products 80%
Sealants & Waterproofing Products76%
Security Systems & Access Control62%
Signage76%
Snow & Ice Removal Products72%
Storage Cabinets, Shelving, Lockers, & Mailroom Products72%
Submeters 47%
Touchless Access Systems 55%
Touchless Restroom Products 73%
Training 74%
Two-Way Radios 62%
UPS 61%
Utility Vehicles & Attachments60%
Wall Coverings64%
Wallboard Products71%
Waste Management & Recycling Products76%
Water Heaters72%
Water Treatment Products62%
Window Shading/Solar Control73%
Windows67%

Power of Print

When maintenance and engineering managers look for information and education a majority of them don't start with digital, they turn to print. More specifically, they turn to trade magazines. Because of this we always suggest marketing programs contain both print and digital components to reach this audience. Trade magazines may be considered old school, boring and not very sexy, but they are still very effective when marketing to facilities executives.

Print is Preferred

The 2018 Facility Maintenance Decisions media usage study of subscribers found that trade magazines were the number one source they use to learn about products and brands for purchase. Trade magazines finished ahead of search engines, websites, and social. Print does a better job than digital when it comes to getting your brand in front of facilities executives. In hindsight, this shouldn't be too surprising, as the average maintenance/engineering manager is 53 years old. This generation was raised on print and continues to rely on print as their primary source for information and education.

Print Creates Action.

  • 95% of subscribers took action after seeing ads in Facility Maintenance Decisions
  • 81% went to the manufacture's website after reading articles or ads
  • 93% of subscribers say ads are an important source of information

* 2018 Facility Maintenance Decisions Media Usage Study

2019 Editorial Calendar

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2020 Editorial Calendar

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Circulation/BPA

Due to the meticulous qualification process of Facility Maintenance Decisions readers, we can assure you that our magazine is in the hands of people that want to see your product. Facility Maintenance Decisions is delivered into the hands of facility executives that have the knowledge and influence to make purchasing decisions for their company. As a result, when you advertise in Facility Maintenance Decisions your ad has a significant impact on your bottom line.

To further support the notion that Facility Maintenance Decisions is the right place to invest your advertising dollars, Baxter Research Center http://www.brc.com performed a study that found the following:

  • 88% of our respondents read each issue more than once, increasing your exposure to facility executives.
  • 72% of Facility Maintenance Decisions readers will act based on the ad they saw in the magazine.
 Download a pdf of our BPA statement

Print Specs

Preferred File Types

  • PDF/X-1a:2001 or TIFF (TIF) for: 4-color process (CMYK) ads.
  • EPS or DCS2 (Photoshop eps) for: 2-color (3 process colors) ads.
  • EPS or TIFF (TIF) for: Grayscale or B/W (Process Black) ads.

(Note: We are unable to process Microsoft Publisher files)

10 STEP GUIDE to obtaining a maximum quality print ad

  1. All fonts must be embedded, converted to outline or rasterized.
  2. Photos and artwork should be at least 300 dpi. Lineart (ie: logos) should be 1200 dpi bitmap or a Vector image. We cannot submit any photos or artwork, to the printer, with less than 266 dpi.
  3. All color must be set up in either spot color or CMYK (process color). All RGB colors will be converted and will not appear in print as it did on-screen.
  4. All black type must be black only, not Rich Black or Registration.
  5. All color photos must be converted to CMYK with a total ink limit of 300%. Click here to see how to insure proper ink density levels.
  6. All black and white photos must be converted to grayscale with a 20-25% dot gain.
  7. Documents should be set up to the correct final ad size.
  8. Any bleeds need to be set at 0.125" on all sides - no printer's marks or slugs.
  9. Transparencies must be flattened. Layer/effects, Flattener Presets must be set to "high resolution."
  10. It is recommended to use the Adobe PDF preset: PDF/X-1a:2001 when creating your PDF file. This setting is an industry standard for printing (please deselect all printer mark defaults and, if applicable, include the bleed here).

Color Typography

For optimum reproduction and clear and sharp copy, use sans serif fonts such as Arial, Calibri, Helvetica, Myriad or similar for small type. Reverse type reproduces best with large bold sans serif fonts. The same is true for color type. Thin serif fonts are difficult to read in color or reverse type. It is recommended that four color type and/or small four color reverse knock-outs be avoided. Black type that uses four color blends should never be used (Registration not allowed).



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Mechanical Specs

  • Publication Trim Size: 7.875 x 10.75
  • Live Area: 7 x 10
Ad Type Width Depth
Bleed Page 8.125" 11"
Page 7" 10"
2/3 Page 4.5" 10"
1/2 Island 4.5" 7.5"
1/2 Vertical 3.375" 10"
1/2 Horizontal 7" 4.875"
1/3 Square 4.5" 4.875"
1/3 Vertical 2.125" 10"
1/3 Horizontal 7" 3.125"
1/4 Vertical 3.375" 4.875"
1/4 Horizontal 7" 2.375"
1/6 Vertical 2.125" 4.875"
1/6 Horizontal 7" 1.5"
Submit Ad Materials

FM Custom Research

Siemens Whitepaper Cover

Building Operating Management can conduct custom research into the buying habits, brand awareness, product preferences and specification process of facility executives. Our research department conducts both quantitative and qualitative studies.

*Quantitative Research: Email invite/webbased surveys, telephone surveys, and postal (mail) surveys,
*Qualitative Research: Face-to-face research including in-depth interviews, focus group recruitment and moderation telephone surveys.

Quantitative data drawn from surveys of building owners and facility managers can add authority and credibility to your custom white paper or eBook. Our experienced editors and market researchers work with you develop survey questions. We program and host the survey, conduct the survey, tabulate the results, analyze the data and provide you with a comprehensive report which you can use for any marketing purpose.

Call or email us for a free one hour consultation to discuss your research needs and how we can help you. Contact Tim Rowe at 414-368-6860 or email tim.rowe@tradepress.com.

 Download FM Research Reports

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