Audience

Get Your Share of the $41.2 Billion Health Care Construction Market

Healthcare Facilities Today is used by health care facility managers, engineers, architects, designers, and constructors responsible for the construction, renovation and operations of hospitals, medical clinics, and nursing homes.

HealthcareFacilitiesToday.com serves facilities and construction executives responsible for the largest healthcare facilities in the United States and Canada.

Who Visits Healthcare Facilities Today?

Digital Sponsorship Packages

By becoming a sponsorship partner, you get the most efficient and cost effective visibility to this audience, plus we make available perks not available for ala carte programs. Upfront billing in 3 month increments.

*Optional

Reporting

Reporting will include overall program engagement, including send numbers, impressions and clicks.

We can create a gated landing page for your program if you would like us to capture leads for you. Our standard gated landing page provides email address and customer name.

Website Advertising

Advertise to Healthcare Facilities Management Executives

HealthcareFacilitiesToday.com averages more than 23,000 unique visitors per month and 35,000 page views per month. Increase brand awareness among its influential audience of architects/designers, operations managers, building owners and facility managers.

HealthcareFacilitiesToday.com

Run of Site Ads

See Specifications

For run of site advertising, please provide a leaderboard ad, an image ad, and a mobile ad.

Leaderboard Ad:

• Image Size: 728 pixels wide x 90 pixels high
• Max File Size: 50K
• URL: Include link to landing page

Image Ad:

• Image Size: 300 pixels wide x 250 pixels high
• Max File Size: 50K
• URL: Include link to landing page

Mobile Leaderboard:

• Image Size: 320 pixels wide x 50 pixels high
• File Type: No animation allowed
• Max File Size: 50K
• URL: Include link to landing page

Email materials to clientservices@tradepress.com

Advertising Policies & Guidelines

Mobile-Targeted Ads

You will receive reports detailing interaction with your ad in terms of monthly impressions and clicks.

View a Mobile sample Ad

See Specifications

Moble Site Ad Specs:

• Image Size: 320 pixels wide x 50 pixels high
• File Type: No animation allowed
• Max File Size: 50K
• URL: Include link to landing page

<Email materials to clientservices@tradepress.com

Advertising Policies & Guidelines

HealthcareFacilitiesToday.com

Interstitial Ad

This high-impact ad will make a lasting impression! Healthcare Facilities Today's Interstitial ad is a high- visibility way to promote your products and brand to facility execs. Your ad shows up "between" the pages the first time a user clicks from one page to another. It appears on the screen all by itself and stays open until the user decides to click it closed.

View Full Image Ad Sample

View Embedded Video Ad Sample

Reporting:

Ad impressions. Ad clicks.

Healthcarefacilitiestoday.com

Healthcare Facilities Today Retargeting

3 Options to Choose From:

1) Standard Retargeting

The standard retargeting campaign puts you in front of facilities decision makers, creating awareness and generating leads.

2) High-Impact Retargeting

Make sure that you get noticed. Our new High-Impact retargeting ad program helps you accomplish greater visibility. Your ads retargeting our Healthcare Facilities Today audience are substantially larger and attract more interest and attention. Ad sizes are 300x600 half page, 580x400 netboard and 930x180 top banner.

3) Behavioral Retargeting

Want to retarget to a specific section of HealthcareFacilitiesToday.com? We can do that. With our retargeting program, you can retarget to specific users frequenting the pages of most interest to you and your products.

Our double-targeted behavioral campaign targets facility professionals, and takes it one step further by identifying prospects who are actively researching and reading topics relevant to your products and services.

Program:

You provide your campaign budget and campaign duration. Our experienced digital media managers and analysts will custom configure your campaign and make recommendations with your targeting needs in mind.

Reporting:

Ad impressions. Ad clicks.

Healthcarefacilitiestoday.com

FM Social Media Marketing Solution

We can make your social media efforts easier and more productive. Since we can identify our targeted print and digital readers/users on the platform, we will get your brand message in front of decision makers you are unable to reach.

The standard targeting on these platforms is tailored for local and consumer products; it's not meant for reaching B2B audiences. Most targeting is overly generic keywords and categories which end up reaching kids or hobbyists and doesn't get to the audience you need. We help you reach top facilities management executives that you are unable to target yourself.

Reporting:

Campaign impressions and clicks

Campaign Tiers:

Campaign budget 1:
25,000 - 30,000 impressions

Campaign budget 2:
40,000 - 50,000 impressions

Campaign budget 3:
60,000 - 75,000 impressions

Healthcarefacilitiestoday.com

Lead Generating Ad

Get better conversion rates when we create an ad for you with form fields inside the ad. Some programs have had a 100% higher conversion rate when comparing to their landing page with form.

Healthcarefacilitiestoday.com

Splash or Floorboard (Interstitial) Ad

Make a big impression with one of these take over ads. The Healthcare Facilities Today Splash and Floorboard ad opportunities are high-visibility way for you to promote your brand. Your ad will repeatedly welcome visitors to the site and leave a lasting impression.

View a sample Splash Ad

View a sample Floorboard Ad

eNewsletter

Facility Pulse

A daily e-newsletter (Monday - Friday) that provides a quick read and links to articles and items of interest for healthcare facilities executives and construction management professionals.

Sold in daily increments.

Program Send Total:

25,000

Reporting:

You will receive a report with email opens and clicks.

Bonus Reporting

Your report will include the names, titles, companies and street addresses where we have them for recipients who click on your ad.

View Facility Pulse Sample

Sole-Sponsor Email

Custom Email

Do it your way!

Sponsor an electronic newsletter with content specific to your business. Your Custom eNewsletter reaches buyers interested in your business solutions.

Reporting:

You will receive a report with email opens and clicks.

Bonus reporting:

Your report will include the names, titles, companies and street addresses where we have them for recipients who click through on your content links.

Circulation

Choose a circulation size to meet your needs in 1,000 increments.

Sole-Sponsor Email

Whitepaper Email

Promote your white papers

Reporting:

You will receive a report with email opens and clicks.

Bonus reporting:

Your report will include the names, titles, companies and street addresses where we have them for recipients who download the whitepaper.

Circulation

Choose a circulation size to meet your needs in 1,000 increments.

Sole-Sponsor Email

Video on Demand Email

Promote your company's video via email

Reporting:

You will receive a report with email opens and clicks.

Bonus reporting:

Your report will include the names, titles, companies and street addresses where we have them for recipients who click to watch your video.

Circulation

Choose a circulation size to meet your needs in 1,000 increments.

Sole-Sponsor Email

Case Studies Email

Promote up to three of your company's case studies via email

Reporting:

You will receive a report with email opens and clicks.

Bonus reporting:

Your report will include the names, titles, companies and street addresses where we have them for recipients who click to watch your video.

Circulation

Choose a circulation size to meet your needs in 1,000 increments.

Webcasts

Your event, your presentation, your exclusive leads.

For your exclusive webcast event we develop your marketing creative, we run the promotion on digital channels and we produce the event making educating this audience as turn key as possible.

That makes getting your message in front of this audience as easy for you as possible.

Every webcast gets a test run to ensure your event runs smoothly.

Marketing plans include dedicated emails, event reminder emails, visibility on our popular daily eNewsletter.

You can also get the video of your webcast for post-event visibility.

Your webcast registration report includes name, job title, company & email.

Solution Expert Fastcast - 30-minute presentation

Standard webcast marketing plan. Leads generally range from 40-100

Thought Leader Webcast - 60-minute presentation

• 2 registration questions to better understand the leads from this event.
• Larger webcast marketing plan. Leads generally range from 70-200
• Attendees Can Earn Continuing Education Units for the Webcast

Customized Sole Webcast Sponsorship

We do the creative and run a custom marketing campaign for your event that includes eNewsletter, website and email promotion to our high-value audience.

1. Before and During the Webcast:

• Enjoy exclusive branding on promo or attendance building emails sent out during a two-week period

2. During the webcast:

• Your 30-second, 5-slide commercial runs at the beginning of the Webcast
• Your logo appears on-screen throughout the Webcast
• Get valuable feedback by asking this audience up to four questions for your event via the event registration page and polling questions during the live event. (*sponsor can choose how they want to use those four between the registration page and live event polling)

3. After the webcast:

• You receive database of registrants and attendees (Email address, Name, Title Company, City/State, Phone)
• You get 12 months of bonus exposure as the webcast archive is posted on HealthcareFacilitiesToday.com

Key Values:

• Generate a key list of interested decision makers
• You control the content
• Live questions from attendees
• Key educational opportunity to walk through the issues and explain the value and solutions you can bring to help solve the challenges attendees are dealing with

Fastcast

A Bite-Sized Webcast Delivering Immediate Exposure to Busy Executive Facility Managers

Invest in this low-cost, highly customizable event for the perfect entry level webcast sponsorship. Your sponsorship includes:

• A dynamic marketing campaign tailored specifically to your event that includes eNewsletter, website and email promotion to our high-value audience
• Your own choice of sole-sponsored, custom content. We'll assist in copy review, slide generation and provide our experience and expertise to assure a successful event.
• The opportunity to get in front of and present your expert knowledge on your solutions to challenges that FMs face on the job.
• A 30-minute, fast-paced broadcast prompting facility managers to continue dialogue after the event
• Exclusive branding on promotional emails during the two weeks prior to the the webcast
• The ability to promote to your prospect list (optional)
• Your logo included on screen throughout the presentation's entirety
• The exclusive database of all registrants including email address, name, title, company, city, state and phone

* Live events are limited to 1,000 attendees at the same time.

View a sample Fastcast

Lead Generation

Pipeline Lead-Generator Program

Pipeline lead-generator provides phone-interviewed, pre-qualified facility manager buyers willing to be contacted by industry-leading vendors regarding their needs for upcoming renovation, replacement, retrofit and modernization projects.

Our highly-qualified telecom team calls facility manager subscribers of industry-leading magazines, Building Operating Management and Facility Maintenance Decisions, users of the market-leading website, FacilitiesNet and attendees to the nation's #1 facility-industry conference/exhibition, NFMT.

Asking targeted questions you've created, the telecom team ferrets out hot prospects for your sales team to follow up with. These potential buyers give their permission to have your sales team contact them.

Content Development

Case Study

Journalists who know the healthcare facilities management market will write a 500 to 1,000 word customer case study or product application note based on email and/or telephone interviews with the customer you provide. You can supply photos, charts or other artwork, or stock photography and other graphic elements can be provided. You receive a PDF laid out in your template or in a template we provide.

Content Development

Whitepaper

Journalists who know the healthcare facilities management market will write a 2,000 to 3,000 word thought-leader report based on email and/or telephone interviews with a mix independent industry experts and/or your internal sources. Can include customer examples or case studies as available. Can be based on original research for an additional cost.

Content Development

Custom Webcast

Project managers who know the healthcare facilities management market will work with you to create an attractive and educational Webcast presentation consisting of either a moderator and 1 to 3 expert sources, or a single presenter (FastCast). You select the presenter(s) and moderator, and you control the content.

Webcasts and FastCasts are promoted and presented as live events, and you can ask up to 4 polling questions during the presentation. Questions from attendees are captured in real time and are answered and after the main presentation is over. Webcasts are archived and available on Healthcare Facilities Today on demand.

Webcast and FastCast sponsors enjoy exclusive branding on up to four emails sent out during the two-week promotional period. They also receive:

• A 30-second ad spot run at the beginning of the presentation

Content Development

Original Research

Researchers familiar with the healthcare facilities management market will work with you to conduct market research using the FM industry's most comprehensive database. A member of Healthcare Facilities Today's expert editorial team will provide project management and consulting services to help define the scope of the project and deliver results. You will receive a written report with charts. Original research can be made part of other content deliverables, such as whitepapers or webcasts.

Content Development

eNewsletter/Native Advertising Content

Journalists who know the healthcare facilities management market will write a 500 to 1,000 word technical, how-to or other article based on email and/or telephone interviews with the customer you provide. Our writers will ask about your goals and information objectives and help you craft a message that meets those goals. You can provide photos, charts or other artwork, or stock photography and other graphic elements can be utilized.

Data Services

List Rental

The Medical Facilities Management database gives exclusive access to facility executives and top level maintenance management and key purchasing personnel at the nation's largest medical and healthcare facilities.

Find out more

Gated Forms & Landing Pages

Need a landing page or gated form for your digital campaign? We can help.

Gated Forms:

An easy way for you to gather the user information you're looking for from your eNewseltter, email or website ad program.

We can develop a gated landing page for you to help you gather user emails or other information you would like to collect.

To maximize usage, we suggest keeping the number of fields to a minimum.

Users will be more likely to use your form if they perceive a high level of value exchange for their information. Make sure you communicate the value of what they will get when the complete and submit the form.

View sample

Customized Landing Page

Landing pages are a standard in digital marketing to help focus and accomplish the marketing goals for a digital campaign.

We can put together a landing page for you that focuses on your brand and drives home your message to the audience. We can work with you to develop something memorable and relevant to your ads.

* For a landing page with a more complex scope we can give your a custom project price.

Branded Features

Branded features appear in the news feed along trusted and topical content from HealthcareFacilitiesToday. Branded Features are searchable, appear on the home, news and branded features landing pages and may contain multiple images, video treatments and are promoted via:

• Appears on the HealthcareFacilitiesToday Home Page for 1 month. Rotates in that position with all the branded features running during that time period. To view a sample, click here
• Appears on HealthcareFacilitiesToday Trending News Landing Page for 1 month. Rotates in that position with all the branded features running during that time period. To view a sample, click here
• Appears on the HealthcareFacilitiesToday eNewsletter for 2 days to a 25,000 circulation per blast. To view a sample, click here
• Archived on HealthcareFacilitiesToday for 1 year on the Branded Feature Landing page. click here

Pipeline Qualified Leads Program

In a year when the leads you relied upon from trade show booths went away, our Pipeline Lead-Generation program has emerged as one of our most popular products. This program provides you pre-qualified facility executives willing to be contacted regarding their needs for products and services. They've already told us they need help operating their buildings, seeking products like yours.

Our experienced telecom team calls subscribers of Building Operating Management and Facility Maintenance Decisions, asking targeted questions that you've provided. The telecom team uncovers the hottest prospects that are interested in learning about your products or services. We turn these leads over to you. These potential buyers give us their permission to have your sales team contact them.

No risk! You only pay when we fulfill the contract and deliver your leads.

Print Supplements

HealthcareFacilitiesToday.com's print supplements extend your reach to the qualified circulation files of Building Operating Management and Facility Maintenance Decisions' executive building ownership, facilities management and maintenance/engineering decision makers in the healthcare sector.

Reach a total print circulation of 21,000

February:

Ad Close (December 30); Material Due (January 7)

• Infection Control

April:

Ad Close (February 28); Material Due (March 6)

• Back Up Power

June:

Ad Close (May 1); Material Due (May 8)

• Hospital Design

August:

Ad Close (June 30); Material Due (July 8)

• Security - Access Control

September:

Ad Close (July 31); Material Due (August 7)

• Water Quality- Legionella

November:

Ad Close (October 1); Material Due (October 8)

• HVAC - IAQ challenges and strategies

Contact your sales rep to reserve your ad space

Print Specs

Preferred File Types

• PDF/X-1a:2001 or TIFF (TIF) for: 4-color process (CMYK) ads.
• EPS or DCS2 (Photoshop eps) for: 2-color (3 process colors) ads.
• EPS or TIFF (TIF) for: Grayscale or B/W (Process Black) ads.

(Note: We are unable to process Microsoft Publisher files)

10 STEP GUIDE to obtaining a maximum quality print ad

1. All fonts must be embedded, converted to outline or rasterized.
2. Photos and artwork should be at least 300 dpi. Lineart (ie: logos) should be 1200 dpi bitmap or a Vector image. We cannot submit any photos or artwork, to the printer, with less than 266 dpi.
3. All color must be set up in either spot color or CMYK (process color). All RGB colors will be converted and will not appear in print as it did on-screen.
4. All black type must be black only, not Rich Black or Registration.
5. All color photos must be converted to CMYK with a total ink limit of 300%. Click here to see how to insure proper ink density levels.
6. All black and white photos must be converted to grayscale with a 20-25% dot gain.
7. Documents should be set up to the correct final ad size.
8. Any bleeds need to be set at 0.125" on all sides - no printer's marks or slugs.
9. Transparencies must be flattened. Layer/effects, Flattener Presets must be set to "high resolution."
10. It is recommended to use the Adobe PDF preset: PDF/X-1a:2001 when creating your PDF file. This setting is an industry standard for printing (please deselect all printer mark defaults and, if applicable, include the bleed here).

Color Typography

For optimum reproduction and clear and sharp copy, use sans serif fonts such as Arial, Calibri, Helvetica, Myriad or similar for small type. Reverse type reproduces best with large bold sans serif fonts. The same is true for color type. Thin serif fonts are difficult to read in color or reverse type. It is recommended that four color type and/or small four color reverse knock-outs be avoided. Black type that uses four color blends should never be used (Registration not allowed).

Mechanical Specs

• Publication Trim Size: 7.875 x 10.75
• Live Area: 7 x 10