Audience

Get Your Share of the $41.2 Billion Health Care Construction Market

Healthcare Facilities Today is used by health care facility managers, engineers, architects, designers, and constructors responsible for the construction, renovation and operations of hospitals, medical clinics, and nursing homes.

HealthcareFacilitiesToday.com serves facilities and construction executives responsible for the largest healthcare facilities in the United States and Canada.

Who Visits Healthcare Facilities Today?

High-level Facility Executives:

Director Of Planning And Development
St Joseph's Health Centre
Toronto, ON

VP of Facilities Operations
St. Jude Children's Research Hospital
Memphis, TN

Facility & Operations Mgr
Kaiser Permanente
San Diego, CA

VP of Facilities
Tucson Medical Center
Tucson, AZ

Facility Managers:

Director Facilities
Good Samaritan Hospital
Downers Grove, IL

Chief Operating Officer
Newton Medical Center
Newton, NH

Facility Manager
Columbia Memorial Hospital
Catskill, NY

Facility Manager
Children's Hospital
Hopkins, MN

SR VP
Univ Maryland Med Ctr
Baltimore, MD

Engineering & Maintenance Managers:

Director Facilities Maintenance
Johns Hopkins Hospital
Baltimore, MD

Chief Engineer
Lillibridge Health Trust
Bridgeton, MO

Operating Engineer
Integris Cancer Institute
Oklahoma City, OK

Maint Dir Facil Mgmt
Shriners Hospitals For Chi
Chicago, IL

Director Of Maintenance
San Francisco VA Medical
San Francisco, Ca

Construction Managers:

Sr Construction Manager
Mayo Clinic
Rochester, MN

Director of Construction
Piedmont Mountainside Hospital
Jasper, GA

Environmental Managers:

Director of Environmental Services
Seattle Childrens Hosp
Seattle, WA

Director of Environmental Services
Temple University Hospital
Philadelphia, PA

Safety & Environmental Director
St Luke's-Roosevelt Hospital Center
New York, NY

Director Of Environmental Svs
Saint Francis Hospital Memphis
Memphis, TN

Interior Designers:

Dir Of Fac Planning & Design
Childrens Mercy Hospital
Kansas City, MO

Director Design And Construction
Indiana Univ Health
Indianapolis, IN

Interior Designer
JFK Health
Edison, NJ

Senior Interior Designer
OSF Healthcare
Peoria, IL

Architects:

Staff Architect
University Hospitals Health System
Beachwood, OH

Senior Architect
NYS Department of Health
Albany, NY

Project Manager Architect
Rhode Island Hospital
Providence, RI

Staff Architect
The Queens Medical Center
Honolulu, HI

Senior Architect
NYS Department Of Health
Albany, NY

Average years of experience is 16
Years of experience
More than 30 years 15%
26 to 30 years 12%
21 to 25 years 12%
16 to 20 years 15%
11 to 15 years 16%
5 to 10 years 17%
5 years or less 13%
Average age is 56 years.
Age Group
Under 35 years old 5%
35 to 44 years old 17%
45 to 54 years old 24%
55 to 64 years old 45%
65 years or older 9%
Gender
Male 77%
Female 23%

Digital Sponsorship Packages

By becoming a sponsorship partner, you get the most efficient and cost effective visibility to this audience, plus we make available perks not available for ala carte programs. Upfront billing in 3 month increments.

  1 Month
Website ad impressions
minimum impressions
29,333
Retargeting ad impressions 15,000
eNewsletter ads 7
  3 Month
Website ad impressions
minimum impressions
87,999
Retargeting ad impressions 45,000
eNewsletter ads 21

*Optional

Reporting

Reporting will include overall program engagement, including send numbers, impressions and clicks.

We can create a gated landing page for your program if you would like us to capture leads for you. Our standard gated landing page provides email address and customer name.

Give us the ad materials below and we will create these ads for your campaign: leaderboard ad, image ad, mobile leaderboard, retargeting and an eNewsletter ad. (You can give us your own creative for the display ad units if you wish)

Logo
  • Company logo
Company Name
  • 30 characters max
Images
  • 175 pixels wide x 100 pixels tall
  • 728 pixels wide x 90 pixels tall
  • 300 pixels wide x 250 pixels tall
  • 320 pixels wide x 50 pixels tall
Headline
  • 70 characters max
Description
  • 90 characters max
URL
  • Include the URL to which you would like the ad linked.
Call to Action
  • 20 character max including spaces and special characters

*Spaces and special characters are included in the character count.

Email materials to clientservices@tradepress.com

Advertising Policies & Guidelines

Website Advertising

Advertise to Healthcare Facilities Management Executives

HealthcareFacilitiesToday.com averages more than 23,000 unique visitors per month and 35,000 page views per month. Increase brand awareness among its influential audience of architects/designers, operations managers, building owners and facility managers.

HealthcareFacilitiesToday.com

Run of Site Ads

View Ad spaces

For run of site advertising, please provide a leaderboard ad, an image ad, and a mobile ad.

Leaderboard Ad:

  • Image Size: 728 pixels wide x 90 pixels high
  • Max File Size: 50K
  • URL: Include link to landing page

Image Ad:

  • Image Size: 300 pixels wide x 250 pixels high
  • Max File Size: 50K
  • URL: Include link to landing page

Mobile Leaderboard:

  • Image Size: 320 pixels wide x 50 pixels high
  • File Type: No animation allowed
  • Max File Size: 50K
  • URL: Include link to landing page

Email materials to clientservices@tradepress.com

Advertising Policies & Guidelines


Mobile-Targeted Ads

You will receive reports detailing interaction with your ad in terms of monthly impressions and clicks.

View a Mobile sample Ad

Moble Site Ad Specs:

  • Image Size: 320 pixels wide x 50 pixels high
  • File Type: No animation allowed
  • Max File Size: 50K
  • URL: Include link to landing page

<Email materials to clientservices@tradepress.com

Advertising Policies & Guidelines

HealthcareFacilitiesToday.com

Interstitial Ad

This high-impact ad will make a lasting impression! Healthcare Facilities Today's Interstitial ad is a high- visibility way to promote your products and brand to facility execs. Your ad shows up "between" the pages the first time a user clicks from one page to another. It appears on the screen all by itself and stays open until the user decides to click it closed.

View Full Image Ad Sample

View Embedded Video Ad Sample

Reporting:

Ad impressions. Ad clicks.

Interstitial Ad Between Pages Specs

Full Image Ad
  • Ad dimensions: 320 x 480 pixels
  • File Size: 300K Maximum
  • URL: provide landing page URL
Embedded Video Ad
  • URL of video on YouTube. Video on YouTube must be shareable.
  • URL ad should link to
  • Logo
  • optional: 65 characters of text below video and above CTA
  • CTA will be: Learn More

Email materials to clientservices@tradepress.com

Advertising Policies & Guidelines

Healthcarefacilitiestoday.com

Healthcare Facilities Today Retargeting

3 Options to Choose From:

1) Standard Retargeting

The standard retargeting campaign puts you in front of facilities decision makers, creating awareness and generating leads.

2) High-Impact Retargeting

Make sure that you get noticed. Our new High-Impact retargeting ad program helps you accomplish greater visibility. Your ads retargeting our Healthcare Facilities Today audience are substantially larger and attract more interest and attention. Ad sizes are 300x600 half page, 580x400 netboard and 930x180 top banner.

3) Behavioral Retargeting

Want to retarget to a specific section of HealthcareFacilitiesToday.com? We can do that. With our retargeting program, you can retarget to specific users frequenting the pages of most interest to you and your products.

Our double-targeted behavioral campaign targets facility professionals, and takes it one step further by identifying prospects who are actively researching and reading topics relevant to your products and services.

Program:

You provide your campaign budget and campaign duration. Our experienced digital media managers and analysts will custom configure your campaign and make recommendations with your targeting needs in mind.

Reporting:

Ad impressions. Ad clicks.

Leaderboard Ad:

  • Image Size: 728 pixels wide x 90 pixels high
  • Max File Size: 50K
  • URL: Include link to landing page

Image Ad:

  • Image Size: 300 pixels wide x 250 pixels high
  • Max File Size: 50K
  • URL: Include link to landing page

Mobile Leaderboard:

  • Image Size: 320 pixels wide x 50 pixels high
  • File Type: No animation allowed
  • Max File Size: 50K
  • URL: Include link to landing page

Landing page content must be relevant to the ad and helpful to the user. It must promote transparency and foster trustworthiness. It should make mobile and computer navigation easy and should be fast to load.

Animated gifs must end after a max of 30 seconds. HTML5 not allowed. HD animaged gifs are not supported.

Additional ad requirements apply relating to copyrighted material, prohibited content, spammy ads and the like. Ads must be approved before going live.

Additional ad requirements apply relating to copyrighted material, prohibited content, spammy ads and the like. Ads must be approved before going live.

Email materials to clientservices@tradepress.com

Advertising Policies & Guidelines

Healthcarefacilitiestoday.com

FM Social Media Marketing Solution

View Social Media Ad Sample

We can make your social media efforts easier and more productive. Since we can identify our targeted print and digital readers/users on the platform, we will get your brand message in front of decision makers you are unable to reach.

The standard targeting on these platforms is tailored for local and consumer products; it's not meant for reaching B2B audiences. Most targeting is overly generic keywords and categories which end up reaching kids or hobbyists and doesn't get to the audience you need. We help you reach top facilities management executives that you are unable to target yourself.

Reporting:

Campaign impressions and clicks

Campaign Tiers:

Campaign budget 1:
25,000 - 30,000 impressions

Campaign budget 2:
40,000 - 50,000 impressions

Campaign budget 3:
60,000 - 75,000 impressions

Social Media Marketing Specs:

Give us the ad materials below and we will create these ads for your campaign: native eNewsletter ad, a 300x250 and a 320x50. (You can give us your own creative for the display ad units if you wish)

  • Logo: Company logo
  • Company Name: 30 characters max
  • Image: 1200x628
  • Headline: 70 characters max
  • Description: 90 characters max
  • URL: Include the URL to which you would like the ad linked.
  • Call to Action: 20 character max including spaces and special characters

Email materials to clientservices@tradepress.com

Advertising Policies & Guidelines

Healthcarefacilitiestoday.com

Lead Generating Ad

View a sample ad

Get better conversion rates when we create an ad for you with form fields inside the ad. Some programs have had a 100% higher conversion rate when comparing to their landing page with form.


Lead Generating Ad Specs

For the "Lead Generated" we will run ads in our dynamic placements. Here are the specs:

Get better conversion rates with your content marketing assets. We create an ad for you with form fields right inside the ad. We've seen increased conversion rates when comparing to the traditional landing page approach. Some programs have had a 100% higher conversion rate when comparing to their landing page with form.

  • Tag: company name as it should appear above headline
  • Image: 216 x 120 minimum dimensions. (You can send a larger image and we will crop it to fit the above)
  • Headline: 45 characters max including spaces and special characters
  • Description: 80 characters max including spaces and special characters
  • PDF/URL: the PDF should be optimized for digital
Select a Call-To-Action option below:
  • Free, Read It Now
  • Download Free Brochure
  • Get Free Whitepaper
Program Requirements:

In-ad customer consent line will read:
This sponsor can send me information related to the content above via email (not changeable)

  • Ad text and pdf are vetted for approval.
  • Ad text must correspond to pdf content. PDF must deliver on expectations set from the ad.
  • PDFs that are not high enough quality or purely advertorial in nature as to not deliver on expectations will not be accepted.

As publisher we retain the right to refuse ad text or content asset as we see fit and as it relates to the best well being of our audience.

eNewsletter

Facility Pulse

A daily e-newsletter (Monday - Friday) that provides a quick read and links to articles and items of interest for healthcare facilities executives and construction management professionals.

Sold in daily increments.

Program Send Total:

25,000

Reporting:

You will receive a report with email opens and clicks.

Bonus Reporting

Your report will include the names, titles, companies and street addresses where we have them for recipients who click on your ad.

View Facility Pulse Sample

Facility Pulse Specs:

  • 175 pixels wide x 100 pixels tall
  • File size: 30K
  • File type: gif or jpg
  • Headline: 70 characters max
  • Description text max 90 characters (Spaces and special characters are included in the character count.)
  • The URL to which you would like the ad linked.
  • Company name
  • Call to Action: 20 character max including spaces and special characters

Email materials to clientservices@tradepress.com

Advertising Policies & Guidelines

Sole-Sponsor Email

Custom Email

Do it your way!

View a Custom eNewsletter sample

Sponsor an electronic newsletter with content specific to your business. Your Custom eNewsletter reaches buyers interested in your business solutions.

Reporting:

You will receive a report with email opens and clicks.

Bonus reporting:

Your report will include the names, titles, companies and street addresses where we have them for recipients who click through on your content links.

Circulation

Choose a circulation size to meet your needs in 1,000 increments.


Custom eNewsletter Specs:

Have our team setup you email creative:

See our creative setup and design policies.

Supply your own completed newsletter:

Send an HTML version of your own completed newsletter designed to be 600 pixels wide or less (PDF files are not accepted.) E-newsletters containing 350 - 500 words perform best. Also provide a subject line with a maximum of 50 characters, including spaces and punctuation.

Need newsletter content created?

Please refer to the Content Development Services section below in Ad Policies & Guidelines.

Some Things to Note:
  • Maximum number of 6 links per newsletter. Click tracking on links, provided by publication, are not tracked separately. There is one tracking entry per email.
  • A proof will be sent to you prior to the e-newsletter mailing out.

Email materials to clientservices@tradepress.com

Advertising Policies & Guidelines

Sole-Sponsor Email

Whitepaper Email

Promote your white papers

View a Whitepaper Email sample
Reporting:

You will receive a report with email opens and clicks.

Bonus reporting:

Your report will include the names, titles, companies and street addresses where we have them for recipients who download the whitepaper.

Circulation

Choose a circulation size to meet your needs in 1,000 increments.


White Paper Specs:

Please submit the following:
  • PDF of the white paper
  • Email subject line (56 characters or less)
  • Intro copy for the white paper (approx 100 words or less)

Email materials to clientservices@tradepress.com

Advertising Policies & Guidelines

Sole-Sponsor Email

Video on Demand Email

Promote your company's video via email

View a Video on Demand sample
Reporting:

You will receive a report with email opens and clicks.

Bonus reporting:

Your report will include the names, titles, companies and street addresses where we have them for recipients who click to watch your video.

Circulation

Choose a circulation size to meet your needs in 1,000 increments.


Video on Demand Email Ad Specs:

Please submit the following:
  • Video headline
  • Description
  • URL that links to the Video
  • URL for clients to click on for more info about your company

Email materials to clientservices@tradepress.com

Advertising Policies & Guidelines

Sole-Sponsor Email

Case Studies Email

Promote up to three of your company's case studies via email

View a Case Studies sample
Reporting:

You will receive a report with email opens and clicks.

Bonus reporting:

Your report will include the names, titles, companies and street addresses where we have them for recipients who click to watch your video.

Circulation

Choose a circulation size to meet your needs in 1,000 increments.


Case Study Specs:

  • 3 case studies (as pdf's) along with headlines for each case study.

-OR-

  • 3 headlines and 3 URL links to the case studies.

Please email the case studies directly to clientservices@tradepress.com. A proof will be sent to you prior to the mail date.

Email materials to clientservices@tradepress.com

Advertising Policies & Guidelines

Webcasts

Your event, your presentation, your exclusive leads.

For your exclusive webcast event we develop your marketing creative, we run the promotion on digital channels and we produce the event making educating this audience as turn key as possible.

That makes getting your message in front of this audience as easy for you as possible.

Every webcast gets a test run to ensure your event runs smoothly.

Marketing plans include dedicated emails, event reminder emails, visibility on our popular daily eNewsletter.

You can also get the video of your webcast for post-event visibility.

Your webcast registration report includes name, job title, company & email.

Solution Expert Fastcast - 30-minute presentation

Standard webcast marketing plan. Leads generally range from 40-100

Thought Leader Webcast - 60-minute presentation
  • 2 registration questions to better understand the leads from this event.
  • Larger webcast marketing plan. Leads generally range from 70-200
  • Attendees Can Earn Continuing Education Units for the Webcast

Basic Webcast Sample:
Loading the player ...

View a sample Standard Webcast


Round 1 Materials
  • Webcast Title, Summary & Learning Objectives
  • Presenter Name, Title, Photo & Bio
  • Company Logo & URL
  • Thought Leader Webcast: Up to 2 Registration Questions. Registration questions are required to answer in order to register for the webcast.
Round 2 Materials
  • Webcast Slides
  • Presenter Phone Number & Email

Email materials to webcasts@tradepress.com

Advertising Policies & Guidelines

Branded Features

Branded features appear in the news feed along trusted and topical content from HealthcareFacilitiesToday. Branded Features are searchable, appear on the home, news and branded features landing pages and may contain multiple images, video treatments and are promoted via:

  • Appears on the HealthcareFacilitiesToday Home Page for 1 month. Rotates in that position with all the branded features running during that time period. To view a sample, click here
  • Appears on HealthcareFacilitiesToday Trending News Landing Page for 1 month. Rotates in that position with all the branded features running during that time period. To view a sample, click here
  • Appears on the HealthcareFacilitiesToday eNewsletter for 2 days to a 25,000 circulation per blast. To view a sample, click here
  • Archived on HealthcareFacilitiesToday for 1 year on the Branded Feature Landing page. click here

Branded Package Specs:

Required Featured Page Components:
  • Company Name: 30 characters max*
  • Headline: 10 words max
  • Text File^: 4000 words max, including hyperlinks, multiple images, graphs & charts
  • Images: GIF, JPEG or PNG
  • Accepted Video: YouTube, Vimeo
  • URL: provide landing page URL

*Spaces and special characters are included in the character count.
^Content is subject to review and may be edited for length, clarity and style.

Branded content is intended to provide useful or otherwise engaging, non-promotional information to cleaning professionals.

Email materials to clientservices@tradepress.com

Advertising Policies & Guidelines

Pipeline Qualified Leads Program

In a year when the leads you relied upon from trade show booths went away, our Pipeline Lead-Generation program has emerged as one of our most popular products. This program provides you pre-qualified facility executives willing to be contacted regarding their needs for products and services. They've already told us they need help operating their buildings, seeking products like yours.

Our experienced telecom team calls subscribers of Building Operating Management and Facility Maintenance Decisions, asking targeted questions that you've provided. The telecom team uncovers the hottest prospects that are interested in learning about your products or services. We turn these leads over to you. These potential buyers give us their permission to have your sales team contact them.

No risk! You only pay when we fulfill the contract and deliver your leads.

Print Supplements

HealthcareFacilitiesToday.com's print supplements extend your reach to the qualified circulation files of Building Operating Management and Facility Maintenance Decisions' executive building ownership, facilities management and maintenance/engineering decision makers in the healthcare sector.

Reach a total print circulation of 21,000

February:

Ad Close (December 30); Material Due (January 7)

  • Infection Control

April:

Ad Close (February 28); Material Due (March 6)

  • Back Up Power

June:

Ad Close (May 1); Material Due (May 8)

  • Hospital Design

August:

Ad Close (June 30); Material Due (July 8)

  • Security - Access Control

September:

Ad Close (July 31); Material Due (August 7)

  • Water Quality- Legionella

November:

Ad Close (October 1); Material Due (October 8)

  • HVAC - IAQ challenges and strategies

Contact your sales rep to reserve your ad space

Print Specs

Preferred File Types

  • PDF/X-1a:2001 or TIFF (TIF) for: 4-color process (CMYK) ads.
  • EPS or DCS2 (Photoshop eps) for: 2-color (3 process colors) ads.
  • EPS or TIFF (TIF) for: Grayscale or B/W (Process Black) ads.

(Note: We are unable to process Microsoft Publisher files)

10 STEP GUIDE to obtaining a maximum quality print ad

  1. All fonts must be embedded, converted to outline or rasterized.
  2. Photos and artwork should be at least 300 dpi. Lineart (ie: logos) should be 1200 dpi bitmap or a Vector image. We cannot submit any photos or artwork, to the printer, with less than 266 dpi.
  3. All color must be set up in either spot color or CMYK (process color). All RGB colors will be converted and will not appear in print as it did on-screen.
  4. All black type must be black only, not Rich Black or Registration.
  5. All color photos must be converted to CMYK with a total ink limit of 300%. Click here to see how to insure proper ink density levels.
  6. All black and white photos must be converted to grayscale with a 20-25% dot gain.
  7. Documents should be set up to the correct final ad size.
  8. Any bleeds need to be set at 0.125" on all sides - no printer's marks or slugs.
  9. Transparencies must be flattened. Layer/effects, Flattener Presets must be set to "high resolution."
  10. It is recommended to use the Adobe PDF preset: PDF/X-1a:2001 when creating your PDF file. This setting is an industry standard for printing (please deselect all printer mark defaults and, if applicable, include the bleed here).

Color Typography

For optimum reproduction and clear and sharp copy, use sans serif fonts such as Arial, Calibri, Helvetica, Myriad or similar for small type. Reverse type reproduces best with large bold sans serif fonts. The same is true for color type. Thin serif fonts are difficult to read in color or reverse type. It is recommended that four color type and/or small four color reverse knock-outs be avoided. Black type that uses four color blends should never be used (Registration not allowed).



Submit Ad Materials

Mechanical Specs

  • Publication Trim Size: 7.875 x 10.75
  • Live Area: 7 x 10
Ad Type Width Depth
Bleed Page 8.125" 11"
Page 7" 10"
2/3 Page 4.5" 10"
1/2 Island 4.5" 7.5"
1/2 Vertical 3.375" 10"
1/2 Horizontal 7" 4.875"
1/3 Square 4.5" 4.875"
1/3 Vertical 2.125" 10"
1/3 Horizontal 7" 3.125"
1/4 Vertical 3.375" 4.875"
1/4 Horizontal 7" 2.375"
1/6 Vertical 2.125" 4.875"
1/6 Horizontal 7" 1.5"


Submit Ad Materials