Audience
Get Your Share of the $41.2 Billion Health Care Construction Market
Healthcare Facilities Today is used by health care facility managers, engineers, architects, designers, and constructors responsible for the construction, renovation and operations of hospitals, medical clinics, and nursing homes.
HealthcareFacilitiesToday.com serves facilities and construction executives responsible for the largest healthcare facilities in the United States and Canada.
Who Visits Healthcare Facilities Today?
High-level Facility Executives:
Director Of Planning And Development
St Joseph's Health Centre
Toronto, ON
VP of Facilities Operations
St. Jude Children's Research Hospital
Memphis, TN
Facility & Operations Mgr
Kaiser Permanente
San Diego, CA
VP of Facilities
Tucson Medical Center
Tucson, AZ
Facility Managers:
Director Facilities
Good Samaritan Hospital
Downers Grove, IL
Chief Operating Officer
Newton Medical Center
Newton, NH
Facility Manager
Columbia Memorial Hospital
Catskill, NY
Facility Manager
Children's Hospital
Hopkins, MN
SR VP
Univ Maryland Med Ctr
Baltimore, MD
Engineering & Maintenance Managers:
Director Facilities Maintenance
Johns Hopkins Hospital
Baltimore, MD
Chief Engineer
Lillibridge Health Trust
Bridgeton, MO
Operating Engineer
Integris Cancer Institute
Oklahoma City, OK
Maint Dir Facil Mgmt
Shriners Hospitals For Chi
Chicago, IL
Director Of Maintenance
San Francisco VA Medical
San Francisco, Ca
Construction Managers:
Sr Construction Manager
Mayo Clinic
Rochester, MN
Director of Construction
Piedmont Mountainside Hospital
Jasper, GA
Environmental Managers:
Director of Environmental Services
Seattle Childrens Hosp
Seattle, WA
Director of Environmental Services
Temple University Hospital
Philadelphia, PA
Safety & Environmental Director
St Luke's-Roosevelt Hospital Center
New York, NY
Director Of Environmental Svs
Saint Francis Hospital Memphis
Memphis, TN
Interior Designers:
Dir Of Fac Planning & Design
Childrens Mercy Hospital
Kansas City, MO
Director Design And Construction
Indiana Univ Health
Indianapolis, IN
Interior Designer
JFK Health
Edison, NJ
Senior Interior Designer
OSF Healthcare
Peoria, IL
Architects:
Staff Architect
University Hospitals Health System
Beachwood, OH
Senior Architect
NYS Department of Health
Albany, NY
Project Manager Architect
Rhode Island Hospital
Providence, RI
Staff Architect
The Queens Medical Center
Honolulu, HI
Senior Architect
NYS Department Of Health
Albany, NY
Average years of experience is 16
Years of experience |
More than 30 years |
15% |
26 to 30 years |
12% |
21 to 25 years |
12% |
16 to 20 years |
15% |
11 to 15 years |
16% |
5 to 10 years |
17% |
5 years or less |
13% |
Average age is 56 years.
Age Group |
Under 35 years old |
5% |
35 to 44 years old |
17% |
45 to 54 years old |
24% |
55 to 64 years old |
45% |
65 years or older |
9% |
Gender |
Male |
77% |
Female |
23% |
Digital Sponsorship Packages
By becoming a sponsor you get the most efficient and cost effective visibility to this audience, plus we make available perks not available for ala carte programs.
*Optional
Reporting
Reporting will include overall program engagement, including send numbers, impressions and clicks.
We can create a gated landing page for your program if you would like us to capture leads for you. Our standard gated landing page provides email address and customer name.
Give us the ad materials below and we will create these ads for your campaign:
native eNewsletter ad, a 300x250, 728x90 and a 320x50. (You can give us your own creative for the display ad units if you wish)
Logo
Company Name
Image
- 350 pixels width by 200 pixels height
Headline
Description
URL
- Include the URL to which you would like the ad linked.
Call to Action
- 20 character max including spaces and special characters
*Spaces and special characters are included in the character count.

Advertising Policies & Guidelines
Website Advertising
Advertise to Healthcare Facilities Management Executives
HealthcareFacilitiesToday.com averages more than 23,000 unique visitors per month and 35,000 page views per month. Increase brand awareness among its influential audience of architects/designers, operations managers, building owners and facility managers.
Healthcarefacilitiestoday.com
Run of Site Ads
View Ad spaces
For run of site advertising, please provide a leaderboard ad, an image ad, and a mobile ad.
Leaderboard Ad:
- Image Size: 728 pixels wide x 90 pixels high
- Max File Size: 50K
- URL: Include link to landing page
Image Ad:
- Image Size: 300 pixels wide x 250 pixels high
- Max File Size: 50K
- URL: Include link to landing page
Mobile Leaderboard:
- Image Size: 320 pixels wide x 50 pixels high
- File Type: No animation allowed
- Max File Size: 50K
- URL: Include link to landing page

Advertising Policies & Guidelines
Mobile-Targeted Ads
You will receive reports detailing interaction with your ad in terms of monthly impressions and clicks.
View a Mobile sample Ad
Moble Site Ad Specs:
- Image Size: 320 pixels wide x 50 pixels high
- File Type: No animation allowed
- Max File Size: 50K
- URL: Include link to landing page

Advertising Policies & Guidelines
Healthcarefacilitiestoday.com
Healthcare Facilities Today Retargeting
Program:
You provide your campaign budget and campaign duration. Our experienced digital media managers and analysts will custom configure your campaign and make recommendations with your targeting needs in mind.
Reporting:
Ad impressions. Ad clicks.
Leaderboard Ad:
- Image Size: 728 pixels wide x 90 pixels high
- Max File Size: 50K
- URL: Include link to landing page
Image Ad:
- Image Size: 300 pixels wide x 250 pixels high
- Max File Size: 50K
- URL: Include link to landing page
Mobile Leaderboard:
- Image Size: 320 pixels wide x 50 pixels high
- File Type: No animation allowed
- Max File Size: 50K
- URL: Include link to landing page
Landing page content must be relevant to the ad and helpful to the user. It must promote transparency and foster trustworthiness. It should make mobile and computer navigation easy and should be fast to load.
Animated gifs must end after a max of 30 seconds. HTML5 not allowed. HD animaged gifs are not supported.
Additional ad requirements apply relating to copyrighted material, prohibited content, spammy ads and the like. Ads must be approved before going live.
Additional ad requirements apply relating to copyrighted material, prohibited content, spammy ads and the like. Ads must be approved before going live.

Advertising Policies & Guidelines
Healthcarefacilitiestoday.com
FM Social Media Marketing Solution
View Social Media Ad Sample
We can make your social media efforts easier and more productive. Since we can identify our targeted print and digital readers/users on the platform, we will get your brand message in front of decision makers you are unable to reach.
The standard targeting on these platforms is tailored for local and consumer products; it's not meant for reaching B2B audiences. Most targeting is overly generic keywords and categories which end up reaching kids or hobbyists and doesn't get to the audience you need. We help you reach top facilities management executives that you are unable to target yourself.
Reporting:
Campaign impressions and clicks
Campaign Tiers:
Campaign budget 1:
25,000 - 30,000 impressions
Campaign budget 2:
40,000 - 50,000 impressions
Campaign budget 3:
60,000 - 75,000 impressions
Social Media Marketing Specs:
Give us the ad materials below and we will create these ads for your campaign: native eNewsletter ad, a 300x250 and a 320x50. (You can give us your own creative for the display ad units if you wish)
- Logo: Company logo
- Company Name: 30 characters max
- Image: 1200x628
- Headline: 70 characters max
- Description: 90 characters max
- URL: Include the URL to which you would like the ad linked.
- Call to Action: 20 character max including spaces and special characters

Advertising Policies & Guidelines
Healthcarefacilitiestoday.com
Lead Generating Ad
View a sample ad
Get better conversion rates when we create an ad for you with form fields inside the ad. Some programs have had a 100% higher conversion rate when comparing to their landing page with form.
Lead Generating Ad Specs
For the "Lead Generated" we will run ads in our dynamic placements. Here are the specs:
Get better conversion rates with your content marketing assets. We create an ad for you with form fields right inside the ad. We've seen increased conversion rates when comparing to the traditional landing page approach. Some programs have had a 100% higher conversion rate when comparing to their landing page with form.
- Tag: company name as it should appear above headline
- Image: 216 x 120 minimum dimensions. (You can send a larger image and we will crop it to fit the above)
- Headline: 45 characters max including spaces and special characters
- Description: 80 characters max including spaces and special characters
- PDF/URL: the PDF should be optimized for digital
Select a Call-To-Action option below:
- Free, Read It Now
- Download Free Brochure
- Get Free Whitepaper
Program Requirements:
In-ad customer consent line will read:
This sponsor can send me information related to the content above via email (not changeable)
- Ad text and pdf are vetted for approval.
- Ad text must correspond to pdf content. PDF must deliver on expectations set from the ad.
- PDFs that are not high enough quality or purely advertorial in nature as to not deliver on expectations will not be accepted.
As publisher we retain the right to refuse ad text or content asset as we see fit and as it relates to the best well being of our audience.
Healthcarefacilitiestoday.com
Splash or Floorboard (Interstitial) Ad
Make a big impression with one of these take over ads. The Healthcare Facilities Today Splash and Floorboard ad opportunities are high-visibility way for you to promote your brand. Your ad will repeatedly welcome visitors to the site and leave a lasting impression.
View a sample Splash Ad
View a sample Floorboard Ad
Healthcare Facilities Today Splash Ad Specs
- Image Size: 600 pixels wide x 375 pixels high
- Max File Size: 100K
- URL: Include link to landing page
- The ad appears for 7 seconds; animations must be shorter than 7 seconds for the entire sequence to be displayed.
- The ad appears once per user session.

Advertising Policies & Guidelines
Healthcare Facilities Today Floorboard Ad Specs
Large Image:
- Image Size: 640 pixels wide x 410 pixels high
- Max File Size: 125K
- URL: Include link to landing page
Sticky Pencil:
- Image Size: 640 pixels wide x 40 pixels high
- Max File Size: 20K
NEEDED???- URL: Include link to landing page
- The ad appears once per user session.

Advertising Policies & Guidelines
eNewsletter
Facility Pulse
A daily e-newsletter (Monday - Friday) that provides a quick read and links to articles and items of interest for healthcare facilities executives and construction management professionals.
Sold in daily increments.
Program Send Total:
25,000
Reporting:
You will receive a report with email opens and clicks.
Bonus Reporting
Your report will include the names, titles, companies and street addresses where we have them for recipients who click on your ad.
View Facility Pulse Sample
Facility Pulse Specs:
- 175 pixels wide x 100 pixels tall
- File size: 30K
- File type: gif or jpg
- Headline: 70 characters max
- Description text max 90 characters (Spaces and special characters are included in the character count.)
- The URL to which you would like the ad linked.
- Company name
- Call to Action: 20 character max including spaces and special characters

Advertising Policies & Guidelines
Sole-Sponsor Email
Custom Email
Do it your way!
View a Custom eNewsletter sample
Sponsor an electronic newsletter with content specific to your business. Your Custom eNewsletter reaches buyers interested in your business solutions.
Reporting:
You will receive a report with email opens and clicks.
Bonus reporting:
Your report will include the names, titles, companies and street addresses where we have them for recipients who click through on your content links.
Circulation
Choose a circulation size to meet your needs in 1,000 increments.
Custom eNewsletter Specs:
Have our team setup you email creative:
See our creative setup and design policies.
Supply your own completed newsletter:
Send an HTML version of your own completed newsletter designed to be 600 pixels wide or less (PDF files are not accepted.) E-newsletters containing 350 - 500 words perform best. Also provide a subject line with a maximum of 50 characters, including spaces and punctuation.
Need newsletter content created?
Please refer to the Content Development Services section below in Ad Policies & Guidelines.
Some Things to Note:
- Maximum number of 6 links per newsletter. Click tracking on links, provided by publication, are not tracked separately. There is one tracking entry per email.
- A proof will be sent to you prior to the e-newsletter mailing out.

Advertising Policies & Guidelines
Sole-Sponsor Email
Whitepaper Email
Promote your white papers
View a Whitepaper Email sample
Reporting:
You will receive a report with email opens and clicks.
Bonus reporting:
Your report will include the names, titles, companies and street addresses where we have them for recipients who download the whitepaper.
Circulation
Choose a circulation size to meet your needs in 1,000 increments.
White Paper Specs:
Please submit the following:
- PDF of the white paper
- Email subject line (56 characters or less)
- Intro copy for the white paper (approx 100 words or less)

Advertising Policies & Guidelines
Sole-Sponsor Email
Video on Demand Email
Promote your company's video via email
View a Video on Demand sample
Reporting:
You will receive a report with email opens and clicks.
Bonus reporting:
Your report will include the names, titles, companies and street addresses where we have them for recipients who click to watch your video.
Circulation
Choose a circulation size to meet your needs in 1,000 increments.
Video on Demand Email Ad Specs:
Please submit the following:
- Video headline
- Description
- URL that links to the Video
- URL for clients to click on for more info about your company

Advertising Policies & Guidelines
Sole-Sponsor Email
Case Studies Email
Promote up to three of your company's case studies via email
View a Case Studies sample
Reporting:
You will receive a report with email opens and clicks.
Bonus reporting:
Your report will include the names, titles, companies and street addresses where we have them for recipients who click to watch your video.
Circulation
Choose a circulation size to meet your needs in 1,000 increments.
Case Study Specs:
- 3 case studies (as pdf's) along with headlines for each case study.
-OR-
- 3 headlines and 3 URL links to the case studies.
Please email the case studies directly to webads@tradepress.com. A proof will be sent to you prior to the mail date.

Advertising Policies & Guidelines
Webcasts
It's your opportunity to present your expertise and educate the audience on your solutions to challenges healthcare FMs face on the job. We do the creative and run a custom marketing campaign for your event that includes eNewsletter, website and email promotion to the facilities audience online.
|
Basic Webcast |
Standard Webcast |
Webcast Duration |
30 minutes |
1 hour |
Webcast Landing Page |
no |
yes |
Custom Registration Question(s) |
no |
2 max |
Presentation Setup |
yes |
yes |
Webcast Test Run |
yes |
yes |
Develop Marketing Creative |
yes |
yes |
Produce Event |
yes |
yes |
Polling Question During Webcast |
no |
no |
Number of Days Ads run on e-news |
8 |
11 |
Website Ad Impressions |
5,000 |
10,000 |
1st Email Distribution |
25,000 |
25,000 |
2nd Email Distribution |
25,000 |
25,000 |
Follow-up email to openers of previous two |
no |
yes |
Social Media Mention |
no |
1 |
Webcast Registration Reminder Email |
yes |
yes |
Provide Post-Event Video* |
yes |
yes |
Webcast Archived on Website |
no |
6 months |
Webcast Registration Report (name, job title, company, email) |
yes |
yes |
Healthcare Facilities Today to Identify Content/Speaker (and provide slides) |
Additional $750 |
Additional $750 |
Attendee Earn Continuing Education Units for the Webcast |
|
|
*If you need us to provide the speaker it will take additional time to determine topic and procure the speaker. We would need to begin three months before the event date.
**If we provide the speaker we are not able to provide customer the video
Basic Webcast Sample:
Loading the player ...
View a sample Standard Webcast
Round 1 Materials
- Webcast Title, Summary & Learning Objectives
- Presenter Name, Title, Photo & Bio
- Company Logo & URL
- (If applicable) Registration Questions or Polling Questions (You can decide which questions will be registration questions vs. which questions will be polling questions. Registration questions are required to answer in order to register, while polling questions are asked during the live event and are not a requirement to answer.
Round 2 Materials
- Webcast Slides
- Presenter Phone Number & Email
- (If applicable) Commercial —
- Visual — PowerPoint or jpg images (Up to 5 slides, no animations or video)
- Audio — Include script for in house recording OR provide an MP3/WAV file of audio recording
- Length — 30 seconds or less (about 90 words)

Advertising Policies & Guidelines
Customized Sole Webcast Sponsorship
View a Sole Webcast sample
We do the creative and run a custom marketing campaign for your event that includes eNewsletter, website and email promotion to our high-value audience.
1. Before and During the Webcast:
- Enjoy exclusive branding on promo or attendance building emails sent out during a two-week period
2. During the webcast:
- Your 30-second, 5-slide commercial runs at the beginning of the Webcast
- Your logo appears on-screen throughout the Webcast
- Get valuable feedback by asking this audience up to four questions for your event via the event registration page and polling questions during the live event. (*sponsor can choose how they want to use those four between the registration page and live event polling)
3. After the webcast:
- You receive database of registrants and attendees (Email address, Name, Title Company, City/State, Phone)
- You get 12 months of bonus exposure as the webcast archive is posted on HealthcareFacilitiesToday.com
Key Values:
- Generate a key list of interested decision makers
- You control the content
- Live questions from attendees
- Key educational opportunity to walk through the issues and explain the value and solutions you can bring to help solve the challenges attendees are dealing with
Round 1 Materials
- Webcast Title, Summary & Learning Objectives
- Presenter Name, Title, Photo & Bio
- Company Logo & URL
- Up to 4 Registration Questions or Polling Questions (You can decide which questions will be registration questions vs. which questions will be polling questions. Registration questions are required to answer in order to register, while polling questions are asked during the live event and are not a requirement to answer. You may do up to 4 registration questions if you would like.)
Round 2 Materials
- Webcast Slides
- Presenter Phone Number & Email
- Commercial —
- Visual — PowerPoint or jpg images (Up to 5 slides, no animations or video)
- Audio — Include script for in house recording OR provide an MP3/WAV file of audio recording
- Length — 30 seconds or less (about 90 words)

Advertising Policies & Guidelines
Fastcast
A Bite-Sized Webcast Delivering Immediate Exposure to Busy Executive Facility Managers
Invest in this low-cost, highly customizable event for the perfect entry level webcast sponsorship. Your sponsorship includes:
- A dynamic marketing campaign tailored specifically to your event that includes eNewsletter, website and email promotion to our high-value audience
- Your own choice of sole-sponsored, custom content. We'll assist in copy review, slide generation and provide our experience and expertise to assure a successful event.
- The opportunity to get in front of and present your expert knowledge on your solutions to challenges that FMs face on the job.
- A 30-minute, fast-paced broadcast prompting facility managers to continue dialogue after the event
- Exclusive branding on promotional emails during the two weeks prior to the the webcast
- The ability to promote to your prospect list (optional)
- Your logo included on screen throughout the presentation's entirety
- The exclusive database of all registrants including email address, name, title, company, city, state and phone
* Live events are limited to 1,000 attendees at the same time.
View a sample Fastcast
Lead Generation
Pipeline Lead-Generator Program
Pipeline lead-generator provides phone-interviewed, pre-qualified facility manager buyers willing to be contacted by industry-leading vendors regarding their needs for upcoming renovation, replacement, retrofit and modernization projects.
Our highly-qualified telecom team calls facility manager subscribers of industry-leading magazines, Building Operating Management and Facility Maintenance Decisions, users of the market-leading website, FacilitiesNet and attendees to the nation's #1 facility-industry conference/exhibition, NFMT.
Asking targeted questions you've created, the telecom team ferrets out hot prospects for your sales team to follow up with. These potential buyers give their permission to have your sales team contact them.
Content Development
Case Study
Journalists who know the healthcare facilities management market will write a 500 to 1,000 word customer case study or product application note based on email and/or telephone interviews with the customer you provide. You can supply photos, charts or other artwork, or stock photography and other graphic elements can be provided. You receive a PDF laid out in your template or in a template we provide.
Content Development
Whitepaper
Journalists who know the healthcare facilities management market will write a 2,000 to 3,000 word thought-leader report based on email and/or telephone interviews with a mix independent industry experts and/or your internal sources. Can include customer examples or case studies as available. Can be based on original research for an additional cost.
Content Development
Custom Webcast
Project managers who know the healthcare facilities management market will work with you to create an attractive and educational Webcast presentation consisting of either a moderator and 1 to 3 expert sources, or a single presenter (FastCast). You select the presenter(s) and moderator, and you control the content.
Webcasts and FastCasts are promoted and presented as live events, and you can ask up to 4 polling questions during the presentation. Questions from attendees are captured in real time and are answered and after the main presentation is over. Webcasts are archived and available on Healthcare Facilities Today on demand.
Webcast and FastCast sponsors enjoy exclusive branding on up to four emails sent out during the two-week promotional period. They also receive:
- A 30-second ad spot run at the beginning of the presentation
Content Development
Original Research
Researchers familiar with the healthcare facilities management market will work with you to conduct market research using the FM industry's most comprehensive database. A member of Healthcare Facilities Today's expert editorial team will provide project management and consulting services to help define the scope of the project and deliver results. You will receive a written report with charts. Original research can be made part of other content deliverables, such as whitepapers or webcasts.
Content Development
eNewsletter/Native Advertising Content
Journalists who know the healthcare facilities management market will write a 500 to 1,000 word technical, how-to or other article based on email and/or telephone interviews with the customer you provide. Our writers will ask about your goals and information objectives and help you craft a message that meets those goals. You can provide photos, charts or other artwork, or stock photography and other graphic elements can be utilized.
Data Services
List Rental
The Medical Facilities Management database gives exclusive access to facility executives and top level maintenance management and key purchasing personnel at the nation's largest medical and healthcare facilities.
Find out more
Gated Forms & Landing Pages
Need a landing page or gated form for your digital campaign? We can help.
Gated Forms:
An easy way for you to gather the user information you're looking for from your eNewseltter, email or website ad program.
We can develop a gated landing page for you to help you gather user emails or other information you would like to collect.
To maximize usage, we suggest keeping the number of fields to a minimum.
Users will be more likely to use your form if they perceive a high level of value exchange for their information. Make sure you communicate the value of what they will get when the complete and submit the form.
View sample
Customized Landing Page
Landing pages are a standard in digital marketing to help focus and accomplish the marketing goals for a digital campaign.
We can put together a landing page for you that focuses on your brand and drives home your message to the audience. We can work with you to develop something memorable and relevant to your ads.
* For a landing page with a more complex scope we can give your a custom project price.
Branded Features
Branded features appear in the news feed along trusted and topical content from HealthcareFacilitiesToday. Branded Features are searchable, appear on the home, news and branded features landing pages and may contain multiple images, video treatments and are promoted via:
- Appears on the HealthcareFacilitiesToday Home Page for 1 month. Rotates in that position with all the branded features running during that time period. To view a sample, click here
- Appears on HealthcareFacilitiesToday Trending News Landing Page for 1 month. Rotates in that position with all the branded features running during that time period. To view a sample, click here
- Appears on the HealthcareFacilitiesToday eNewsletter for 2 days to a 25,000 circulation per blast. To view a sample, click here
- Archived on HealthcareFacilitiesToday for 1 year on the Branded Feature Landing page. click here
Branded Package Specs:
Required Featured Page Components:
- Headline (up to 10 words)
- Text file* (up to 4,000 words)
- Images, graphs, and/or charts: gif, jpeg or png
- Accepted Video URLs: YouTube or Vimeo
- Advertiser to provide URLs
- Company Name: 30 characters max*

Advertising Policies & Guidelines
*Content is subject to review and may be edited for length, clarity and style.
Branded content is intended to provide useful or otherwise engaging, non-promotional information to facility professionals.
Pipeline Qualified Leads Program
In a year when the leads you relied upon from trade show booths went away, our Pipeline Lead-Generation program has emerged as one of our most popular products. This program provides you pre-qualified facility executives willing to be contacted regarding their needs for products and services. They've already told us they need help operating their buildings, seeking products like yours.
Our experienced telecom team calls subscribers of Building Operating Management and Facility Maintenance Decisions, asking targeted questions that you've provided. The telecom team uncovers the hottest prospects that are interested in learning about your products or services. We turn these leads over to you. These potential buyers give us their permission to have your sales team contact them.
No risk! You only pay when we fulfill the contract and deliver your leads.
Print Supplements
HealthcareFacilitiesToday.com's print supplements extend your reach to the qualified circulation files of Building Operating Management and Facility Maintenance Decisions' executive building ownership, facilities management and maintenance/engineering decision makers in the healthcare sector.
Reach a total print circulation of 21,000
February:
Ad Close (December 30); Material Due (January 7)
April:
Ad Close (February 28); Material Due (March 6)
June:
Ad Close (May 1); Material Due (May 8)
August:
Ad Close (June 30); Material Due (July 8)
- Security - Access Control
September:
Ad Close (July 31); Material Due (August 7)
- Water Quality- Legionella
November:
Ad Close (October 1); Material Due (October 8)
- HVAC - IAQ challenges and strategies
Contact your sales rep to reserve your ad space
Print Specs
Preferred File Types
- PDF/X-1a:2001 or TIFF (TIF) for: 4-color process (CMYK) ads.
- EPS or DCS2 (Photoshop eps) for: 2-color (3 process colors) ads.
- EPS or TIFF (TIF) for: Grayscale or B/W (Process Black) ads.
(Note: We are unable to process Microsoft Publisher files)
10 STEP GUIDE to obtaining a maximum quality print ad
- All fonts must be embedded, converted to outline or rasterized.
- Photos and artwork should be at least 300 dpi. Lineart (ie: logos) should be 1200 dpi bitmap or a Vector image. We cannot submit any photos or artwork, to the printer, with less than 266 dpi.
- All color must be set up in either spot color or CMYK (process color). All RGB colors will be converted and will not appear in print as it did on-screen.
- All black type must be black only, not Rich Black or Registration.
- All color photos must be converted to CMYK with a total ink limit of 300%. Click here to see how to insure proper ink density levels.
- All black and white photos must be converted to grayscale with a 20-25% dot gain.
- Documents should be set up to the correct final ad size.
- Any bleeds need to be set at 0.125" on all sides - no printer's marks or slugs.
- Transparencies must be flattened. Layer/effects, Flattener Presets must be set to "high resolution."
- It is recommended to use the Adobe PDF preset: PDF/X-1a:2001 when creating your PDF file. This setting is an industry standard for printing (please deselect all printer mark defaults and, if applicable, include the bleed here).
Color Typography
For optimum reproduction and clear and sharp copy, use sans serif fonts such as Arial, Calibri, Helvetica, Myriad or similar for small type. Reverse type reproduces best with large bold sans serif fonts. The same is true for color type. Thin serif fonts are difficult to read in color or reverse type. It is recommended that four color type and/or small four color reverse knock-outs be avoided. Black type that uses four color blends should never be used (Registration not allowed).
Submit Ad Materials
Mechanical Specs
- Publication Trim Size: 7.875 x 10.75
- Live Area: 7 x 10
Ad Type |
Width |
Depth |
Bleed Page |
8.125" |
11" |
Page |
7" |
10" |
2/3 Page |
4.5" |
10" |
1/2 Island |
4.5" |
7.5" |
1/2 Vertical |
3.375" |
10" |
1/2 Horizontal |
7" |
4.875" |
1/3 Square |
4.5" |
4.875" |
1/3 Vertical |
2.125" |
10" |
1/3 Horizontal |
7" |
3.125" |
1/4 Vertical |
3.375" |
4.875" |
1/4 Horizontal |
7" |
2.375" |
1/6 Vertical |
2.125" |
4.875" |
1/6 Horizontal |
7" |
1.5" |
Submit Ad Materials