Audience

Get Your Share of the $41.2 Billion Health Care Construction Market

Healthcare Facilities Today is a website used by health care facility managers, engineers, architects, designers, and constructors responsible for the construction, renovation and operations of hospitals, medical clinics, and nursing homes. Each day the website reports on industry news, facility management and operations practices and product information.

HealthcareFacilitiesToday.com serves facilities and construction executives responsible for the largest healthcare facilities in the United States and Canada.

Who Visits Healthcare Facilities Today?

2019 New Construction

43% will undertake the new construction of buildings in 2019.

2019 Renovation/Retrofit/Modernization

77% will undertake the renovation, retrofit or modernization of buildings in 2019.

Website Advertising

Advertise to Healthcare Facilities Management Executives

HealthcareFacilitiesToday.com averages more than 23,000 unique visitors per month and 35,000 page views per month. Maximize your visibility and increase brand awareness among its influential audience of architects/designers, operations managers, building owners and facility managers.

Healthcarefacilitiestoday.com

Run of Site Ads

Healthcare Facilities Today Run of Site Advertising targets Healthcare Facilities professionals while they are on a trusted website that relates to their profession and to the products being sold. It is the combination of those things that makes having an ad on the Healthcare Facilities Today website a critical place for brands who want to generate sales in this marketplace.

Healthcarefacilitiestoday.com

Healthcare Facilities Today Retargeting

Healthcare Facilities Today is the best place to get in front of key facilities professionals, and we can help extend your message by targeting health care FMs all across the web. Reach the people you want to do business with. Target top prospects that you know you need to reach, but otherwise can't get in front of. Drive more health care FMs directly into your purchasing funnel.

Reporting:

Ad impressions. Ad clicks.

Program:

You provide your campaign budget and campaign duration. Our experienced digital media managers and analysts will custom configure your campaign and make recommendations with your targeting needs in mind.

Healthcarefacilitiestoday.com

FM Social Media Marketing Solution

Connecting with facility professionals on social channels like Facebook is no easy task. The standard targeting on these platforms is tailored for local and consumer products; it's not meant for reaching B2B audiences. Most targeting is overly generic keywords and categories which end up reaching kids or hobbyists and doesn't get to the audience you need. It becomes impossible to get in front of the right people at any kind of scale resulting in minimal returns. We can make your social media efforts easier and more productive. Since we can identify our targeted print and digital readers/users on the platform, we will get your brand message in front of decision makers you are unable to reach.

Through our turnkey social marketing program, our targeted decision-maker databases, and employing best practices, we give your brand maximum visibility on Facebook. We help you reach top facilities management executives that you are unable target yourself. With our program, you will end up driving more of the prospects you want directly into your purchasing funnel.

Reporting:

Campaign impressions and engagements

Program:

You provide your campaign budget and campaign duration. Our experienced digital media managers will configure your campaign to reach the our audience with your creative.

Campaign Tiers:

Campaign budget 1: $1,500
25,000 - 30,000 impressions

Campaign budget 2: $2,400
40,000 - 50,000 impressions

Campaign budget 3: $3,500
60,000 - 75,000 impressions

Healthcarefacilitiestoday.com

Dynamic, Lead-Gen Web Ad

Get better conversion rates with your content marketing assets. We create an ad for you with form fields right inside the ad. We've seen increased conversion rates when comparing to the traditional landing page approach. Some programs have had a 100% higher conversion rate when comparing to their landing page with form.

Healthcarefacilitiestoday.com

Splash or Floorboard (Interstitial) Ad

Make a big impression with one of these take over ads. The Healthcare Facilities Today Splash and Floorboard ad opportunities are high-visibility way for you to promote your brand. Your ad will repeatedly welcome visitors to the site and leave a lasting impression.

View a sample Splash Ad

View a sample Floorboard Ad

Healthcarefacilitiestoday.com

Mobile-Targeted Ads

Want to go mobile?

Now you can with the HealthcareFacilitiesToday Mobile Site Ads!

Take advantage now and gain exposure to on-the-go Healthcare FMs monthly. As an advertiser on HealthcareFacilitiesToday mobile, your ad will be displayed on every visit to HealthcareFacilitiesToday from a mobile device - use your ad to build brand awareness and increase web traffic with no competitive ads in sight!

As the web moves towards mobile-friendly websites, position yourself on the cutting edge of technology with HealthcareFacilitiesToday mobile. Whether visitors come from search or email, direct or referral, your ad will be front and center for the duration of these high-value visits. You will receive reports detailing interaction with your ad in terms of monthly impressions and clicks.

View a Mobile sample Ad

Healthcarefacilitiestoday.com

2019 Editorial Calendar

eNewsletter

Facility Pulse

A daily e-newsletter (Monday - Friday) that provides a quick read and links to articles and items of interest for healthcare facilities executives and construction management professionals.

Sold in daily increments

Program Send Total:

25,000

Reach more than 25,000 hard to reach facilities and construction management decision makers at healthcare organizations one day of the week (Monday thru Friday). This is the ultimate way to maintain brand awareness in this niche market. Sponsorships are available in daily, monthly, or yearly increments – giving you multiple options of exposure.

Reporting:

You will receive a report with email opens and clicks.

Bonus Reporting

Your report will include the names, titles, companies and street addresses where we have them for recipients who click on your ad.

View Facility Pulse Sample

Sole-Sponsor Email

Behaviorally-Targeted Direct Email

Powered by

Save Time and Money Finding New Prospects

AU DataMine is built on the largest and most comprehensive database of FM decision-makers. As a result, you save time and money trying to identify new customers. We are constantly identifying new decision-makers, using our experience with audience building in the facilities marketplace, who fit your buyer profile.

Choose from Two List Options

1. Customized List

Tell us your desired buyer profile and we will build a targeted list of facilities professionals that fit your specific parameters. We build your custom list using a combination of geo, job title, and company type to hone in and make your marketing campaign count.

2. Likely-Purchaser List

Use our advanced purchase-potential targeting where we build a custom list of individuals who look most interested and most likely to buy your product. Our audience analytics experts will, using behavioral indicators, analyze our audience data to pinpoint your most likely buyer candidates. They will then recommend the best options for you to reach them.

In Action - A Case Study

Build Your CRM and Better Sales Leads in 5 Steps:

A leading roofing manufacturer was seeking new customers for a product launch. With Au DataMine and our audience analytics expert:

1. We generated a likely-purchaser list of 2,500 facilities professionals who looked and behaved like the potential buyer prospects for this product type

2. We put together a three part, content-marketing campaign to this tailored audience

3. We drove audience interest via an inbound marketing campaign

4. We identified key-target FMs via user engagement behavior with actionable requests. The campaign achieved over 500 engagements from 338 high-level facilities professionals.

5. We helped drive sales leads by directly connecting our customer with these key individuals so they could continue the lead development and sales process. The customer added these 338 roofing decision maker prospects to their CRM with the email addresses and full contact information we provided.

View a standard sample where we deliver your leads from a call to action click

Email Reporting

You will receive a report with email opens and clicks.

Lead Gen Reporting

Your report will include the emails, phone numbers, names, titles, companies and street addresses where we have them for recipients who click on your lead generation, call-to-action links. (Not all links apply)

Sole-Sponsor Email

Custom Email

Do it your way!

Sponsor an electronic newsletter with content specific to your business. Your Custom eNewsletter reaches buyers interested in your business solutions.

Reporting:

You will receive a report with email opens and clicks.

Bonus reporting:

Your report will include the names, titles, companies and street addresses where we have them for recipients who click through on your content links.

Circulation

Choose a circulation size to meet your needs in 1,000 increments.

Sole-Sponsor Email

Whitepaper Email

Promote your white papers

Reporting:

You will receive a report with email opens and clicks.

Bonus reporting:

Your report will include the names, titles, companies and street addresses where we have them for recipients who download the whitepaper.

Circulation

Choose a circulation size to meet your needs in 1,000 increments.

Sole-Sponsor Email

Video on Demand Email

Promote your company's video via email

Reporting:

You will receive a report with email opens and clicks.

Bonus reporting:

Your report will include the names, titles, companies and street addresses where we have them for recipients who click to watch your video.

Circulation

Choose a circulation size to meet your needs in 1,000 increments.

Sole-Sponsor Email

Case Studies Email

Promote up to three of your company's case studies via email

Reporting:

You will receive a report with email opens and clicks.

Bonus reporting:

Your report will include the names, titles, companies and street addresses where we have them for recipients who click to watch your video.

Circulation

Choose a circulation size to meet your needs in 1,000 increments.

Customized Sole Webcast Sponsorship

We do the creative and run a custom marketing campaign for your event that includes eNewsletter, website and email promotion to our high-value audience.

1. Before and During the Webcast:

• Enjoy exclusive branding on promo or attendance building emails sent out during a two-week period

2. During the webcast:

• Your 30-second, 5-slide commercial runs at the beginning of the Webcast
• Your logo appears on-screen throughout the Webcast
• Get valuable feedback by asking this audience up to four questions for your event via the event registration page and polling questions during the live event. (*sponsor can choose how they want to use those four between the registration page and live event polling)

3. After the webcast:

• You receive database of registrants and attendees (Email address, Name, Title Company, City/State, Phone)
• You get 12 months of bonus exposure as the webcast archive is posted on HealthcareFacilitiesToday.com

Key Values:

• Generate a key list of interested decision makers
• You control the content
• Live questions from attendees
• Key educational opportunity to walk through the issues and explain the value and solutions you can bring to help solve the challenges attendees are dealing with

Fastcast

A Bite-Sized Webcast Delivering Immediate Exposure to Busy Executive Facility Managers

This webcast-light, is low-cost, highly customized event is the perfect entry level webcast sponsorship. As a sponsor, you get:

• Sole-sponsored, custom content—you choose your topic. We'll assist in copy review, slide generation and provide experience and expertise to assure a successful event.
• You select speaker/presenter
• Presentation is a 30 minute, fast-paced broadcast, prompting facility managers to continue dialogue after the event.
• Exclusive branding on promo emails during the two weeks prior the webcast
• Promote to your prospect list (optional)
• Your logo appears on screen throughout the presentation
• You get the exclusive database of registrants and attendees—email address, name, title, company, city/state, phone

* Live events are limited to 1,000 attendees at the same time.

View a sample Fastcast

Lead Generation

Pipeline Lead-Generator Program

Pipeline lead-generator provides phone-interviewed, pre-qualified facility manager buyers willing to be contacted by industry-leading vendors regarding their needs for upcoming renovation, replacement, retrofit and modernization projects.

Our highly-qualified telecom team calls facility manager subscribers of industry-leading magazines, Building Operating Management and Facility Maintenance Decisions, users of the market-leading website, FacilitiesNet and attendees to the nation's #1 facility-industry conference/exhibition, NFMT.

Asking targeted questions you've created, the telecom team ferrets out hot prospects for your sales team to follow up with. These potential buyers give their permission to have your sales team contact them.

Content Development

Case Study

Journalists who know the healthcare facilities management market will write a 500 to 1,000 word customer case study or product application note based on email and/or telephone interviews with the customer you provide. You can supply photos, charts or other artwork, or stock photography and other graphic elements can be provided. You receive a PDF laid out in your template or in a template we provide.

Content Development

Whitepaper

Journalists who know the healthcare facilities management market will write a 2,000 to 3,000 word thought-leader report based on email and/or telephone interviews with a mix independent industry experts and/or your internal sources. Can include customer examples or case studies as available. Can be based on original research for an additional cost.

Content Development

Custom Webcast

Project managers who know the healthcare facilities management market will work with you to create an attractive and educational Webcast presentation consisting of either a moderator and 1 to 3 expert sources, or a single presenter (FastCast). You select the presenter(s) and moderator, and you control the content.

Webcasts and FastCasts are promoted and presented as live events, and you can ask up to 4 polling questions during the presentation. Questions from attendees are captured in real time and are answered and after the main presentation is over. Webcasts are archived and available on Healthcare Facilities Today on demand.

Webcast and FastCast sponsors enjoy exclusive branding on up to four emails sent out during the two-week promotional period. They also receive:

• A 30-second ad spot run at the beginning of the presentation

Content Development

Original Research

Researchers familiar with the healthcare facilities management market will work with you to conduct market research using the FM industry's most comprehensive database. A member of Healthcare Facilities Today's expert editorial team will provide project management and consulting services to help define the scope of the project and deliver results. You will receive a written report with charts. Original research can be made part of other content deliverables, such as whitepapers or webcasts.

Content Development

eNewsletter/Native Advertising Content

Journalists who know the healthcare facilities management market will write a 500 to 1,000 word technical, how-to or other article based on email and/or telephone interviews with the customer you provide. Our writers will ask about your goals and information objectives and help you craft a message that meets those goals. You can provide photos, charts or other artwork, or stock photography and other graphic elements can be utilized.

Data Services

List Rental

The Medical Facilities Management database gives exclusive access to facility executives and top level maintenance management and key purchasing personnel at the nation's largest medical and healthcare facilities.

Find out more

Gated Forms & Landing Pages

Need a landing page or gated form for your digital campaign? We can help.

Gated Forms:

An easy way for you to gather the user information you're looking for from your eNewseltter, email or website ad program.

We can develop a gated landing page for you to help you gather user emails or other information you would like to collect.

To maximize usage, we suggest keeping the number of fields to a minimum.

Users will be more likely to use your form if they perceive a high level of value exchange for their information. Make sure you communicate the value of what they will get when the complete and submit the form.

View sample

Customized Landing Page

Landing pages are a standard in digital marketing to help focus and accomplish the marketing goals for a digital campaign.

We can put together a landing page for you that focuses on your brand and drives home your message to the audience. We can work with you to develop something memorable and relevant to your ads.

* For a landing page with a more complex scope we can give your a custom project price.

Branded Features

Branded features appear in the news feed along trusted and topical content from HealthcareFacilitiesToday. You have a message and you need it in front of this audience of decision makers.

Branded Features are searchable, appear on the home, news and branded features landing pages and may contain multiple images, video treatments and are promoted via:

• Appears on the HealthcareFacilitiesToday Home Page for 1 month. Rotates in that position with all the branded features running during that time period. To view a sample, click here
• Appears on HealthcareFacilitiesToday Trending News Landing Page for 1 month. Rotates in that position with all the branded features running during that time period. To view a sample, click here
• Appears on the HealthcareFacilitiesToday eNewsletter for 1 day to a 25,000 circulation. click here
• Archived on HealthcareFacilitiesToday for 1 year on the Branded Feature Landing page. click here

Print Supplements

While HealthcareFacilitiesToday.com averages more than 20,000 unique visitors per month, its print supplements extend your reach to the qualified circulation files of Building Operating Management and Facility Maintenance Decisions' executive building ownership, facilities management and maintenance/engineering decision makers in the healthcare sector. Four times a year in 2019, place your ad among highly targeted content going to more than 21,000 healthcare facility executives.

Reach a total print circulation of 21,000

Plus, a virtual edition of the supplement is made available to 25,000+ Healthcare Segment Professionals via our Facility Pulse daily email.

February

Energy Efficiency - Whether it's in new construction or renovation, which products, equipment, design features and practices are healthcare facilities using to conserve money and energy?

Patient experience renovation ideas - When healthcare facility managers choose flooring, what are their priorities/ options?

April

Infection control vs. green cleaning best practices - How do facility managers balance protecting patients and the environment?

Lighting retrofit project - How can lighting and control upgrades save energy and pay for themselves?

Acoustics - Noise levels can affect staff healing times and staff satisfaction. How can healthcare designers and facility managers keep things quiet?

June

Building to curb Legionella risk - It takes smart design and maintenance to make sure healthcare facilities' water supplies are safe. What should facility managers be doing?

HVAC for infection control - Which products, practices help facility managers maintain safe indoor air quality?

Security - Balancing safety & comfort. Healthcare facilities offer security teams unique challenges. How do they keep staff, patients and visitor safe?

September

Physical tools in cyber security battle - What can facility managers do to maintain a "brick and mortar" hospital that supports cybersecurity.

Fire safety - Which products, equipment, design features and practices are healthcare facilities adopting for fire safety?

Internet of things for the facility manager - What challenges and opportunities does the increase in connectivity offer facility managers?

Contact your sales rep to reserve your ad space

Print Specs

Preferred File Types

• PDF/X-1a:2001 or TIFF (TIF) for: 4-color process (CMYK) ads.
• EPS or DCS2 (Photoshop eps) for: 2-color (3 process colors) ads.
• EPS or TIFF (TIF) for: Grayscale or B/W (Process Black) ads.

(Note: We are unable to process Microsoft Publisher files)

10 STEP GUIDE to obtaining a maximum quality print ad

1. All fonts must be embedded, converted to outline or rasterized.
2. Photos and artwork should be at least 300 dpi. Lineart (ie: logos) should be 1200 dpi bitmap or a Vector image. We cannot submit any photos or artwork, to the printer, with less than 266 dpi.
3. All color must be set up in either spot color or CMYK (process color). All RGB colors will be converted and will not appear in print as it did on-screen.
4. All black type must be black only, not Rich Black or Registration.
5. All color photos must be converted to CMYK with a total ink limit of 300%. Click here to see how to insure proper ink density levels.
6. All black and white photos must be converted to grayscale with a 20-25% dot gain.
7. Documents should be set up to the correct final ad size.
8. Any bleeds need to be set at 0.125" on all sides - no printer's marks or slugs.
9. Transparencies must be flattened. Layer/effects, Flattener Presets must be set to "high resolution."
10. It is recommended to use the Adobe PDF preset: PDF/X-1a:2001 when creating your PDF file. This setting is an industry standard for printing (please deselect all printer mark defaults and, if applicable, include the bleed here).

Color Typography

For optimum reproduction and clear and sharp copy, use sans serif fonts such as Arial, Calibri, Helvetica, Myriad or similar for small type. Reverse type reproduces best with large bold sans serif fonts. The same is true for color type. Thin serif fonts are difficult to read in color or reverse type. It is recommended that four color type and/or small four color reverse knock-outs be avoided. Black type that uses four color blends should never be used (Registration not allowed).

Mechanical Specs

• Publication Trim Size: 7.875 x 10.75
• Live Area: 7 x 10

Request Digital Rates

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I'm interested in (Check all that apply):

  Building Operating Management magazine advertising

  Facility Maintenance Decisions magazine advertising

  FacilitiesNet website advertising

  Healthcare Facilities Today

  E-Newsletters

  Webcasts

  Marketing Services

  NFMT Baltimore

  NFMT Vegas

  NFMT High-Performance Buildings

  Critical Facilities Summit

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