Ad Specs

Digital Sponsorship Packages

Give us the ad materials below and we will create these ads for your campaign: leaderboard ad, image ad, mobile leaderboard, retargeting and an eNewsletter ad. (You can give us your own creative for the display ad units if you wish)


Logo

  • Company logo

Company Name

  • 30 characters max

Images

  • 175 pixels wide x 100 pixels tall
  • 728 pixels wide x 90 pixels tall
  • 300 pixels wide x 250 pixels tall
  • 320 pixels wide x 50 pixels tall

Headline

  • 70 characters max

Description

  • 90 characters max

URL

  • Include the URL to which you would like the ad linked.

Call to Action

  • 20 character max including spaces and special characters

*Spaces and special characters are included in the character count.

Submission

Please upload your file here -
https://tradepress.com/uploads/file/

If you have any issues or questions, please reach out to
clientservices@tradepress.com

If you'd like to email your materials to
clientservices@tradepress.com please be aware that we only accept the latest versions of Microsoft files. (File types accepted are: .xlsx, docx, pptx and .pdf)

Advertising Policies & Guidelines


< Back to top

Run of Site Ads

For run of site advertising, please provide a leaderboard ad, an image ad, and a mobile ad.


Leaderboard Ad:

  • Image Size: 728 pixels wide x 90 pixels high
  • Max File Size: 50K
  • URL: Include link to landing page

Image Ad:

  • Image Size: 300 pixels wide x 250 pixels high
  • Max File Size: 50K
  • URL: Include link to landing page

Mobile Leaderboard:

  • Image Size: 320 pixels wide x 50 pixels high
  • File Type: No animation allowed
  • Max File Size: 50K
  • URL: Include link to landing page

Submission

Please upload your file here -
https://tradepress.com/uploads/file/

If you have any issues or questions, please reach out to
clientservices@tradepress.com

If you'd like to email your materials to
clientservices@tradepress.com please be aware that we only accept the latest versions of Microsoft files. (File types accepted are: .xlsx, docx, pptx and .pdf)

Advertising Policies & Guidelines


< Back to top

Intro Ad

Video Creative Specs

*note: videos do not auto play, they will appear at the top of the screen and users must click to play. See the sample to view how this looks.

  • URL of video on YouTube. Video on YouTube must be sharable.
  • URL ad should link to.
  • Line of text, max 45 characters (includes spaces and special characters. Lines of all capital characters is not allowed.)

Use your existing YouTube video as creative

Send us your embed code or YouTube url and we can use that as your ad on the site

  • Note, you can control the image displayed before a users presses play (the video thumbnail) by adding or editing the video thumbnail image in your YouTube account where the video is hosted.
  • Tips for creating a thumbnail images

Image Creative Specs

  • Ad Dimensions: 640x360 pixels
  • File Size: 175K Maximum
  • URL: provide landing page URL
  • Animation not allowed for this ad unit
  • This ad unit cannot be hosted 3rd party

Submission

Please upload your file here -
https://tradepress.com/uploads/file/

If you have any issues or questions, please reach out to
clientservices@tradepress.com

If you'd like to email your materials to
clientservices@tradepress.com please be aware that we only accept the latest versions of Microsoft files. (File types accepted are: .xlsx, docx, pptx and .pdf)

Advertising Policies & Guidelines


< Back to top

Wallpaper Ad

  • Left Ad Dimensions: 200x1100 pixels
  • Right Ad Dimensions: 200x1100 pixels
  • File Size: 125K Maximum each
  • URL: provide landing page URL — must be the same url for both sides
  • Animation not allowed for this ad unit
  • This ad unit cannot be hosted 3rd party
  • Critical Information (i.e. CTA, Copy) should be placed in the top half of ad.
  • Height of the image is absolute and not responsive to the screen size. Fitting the most important information to the top part of the ad is recommended for showing on smaller screen sizes.

Submission

Please upload your file here -
https://tradepress.com/uploads/file/

If you have any issues or questions, please reach out to
clientservices@tradepress.com

If you'd like to email your materials to
clientservices@tradepress.com please be aware that we only accept the latest versions of Microsoft files. (File types accepted are: .xlsx, docx, pptx and .pdf)

Advertising Policies & Guidelines


< Back to top

Interstitial Ad

Full Image Ad

  • Ad dimensions: 320 x 480 pixels
  • File Size: 300K Maximum
  • URL: provide landing page URL

Embedded Video Ad

  • URL of video on YouTube. Video on YouTube must be shareable.
  • URL ad should link to
  • Logo
  • Optional: 65 characters of text below video and above CTA
  • CTA will be: Learn More

Submission

Please upload your file here -
https://tradepress.com/uploads/file/

If you have any issues or questions, please reach out to
clientservices@tradepress.com

If you'd like to email your materials to
clientservices@tradepress.com please be aware that we only accept the latest versions of Microsoft files. (File types accepted are: .xlsx, docx, pptx and .pdf)

Advertising Policies & Guidelines


< Back to top

Retargeting

Leaderboard Ad:

  • Image Size: 728 pixels wide x 90 pixels high
  • Max File Size: 50K
  • URL: Include link to landing page

Image Ad:

  • Image Size: 300 pixels wide x 250 pixels high
  • Max File Size: 50K
  • URL: Include link to landing page

Mobile Leaderboard:

  • Image Size: 320 pixels wide x 50 pixels high
  • File Type: No animation allowed
  • Max File Size: 50K
  • URL: Include link to landing page

Landing page content must be relevant to the ad and helpful to the user. It must promote transparency and foster trustworthiness. It should make mobile and computer navigation easy and should be fast to load.

Animated gifs must end after a max of 30 seconds. HTML5 not allowed. HD animaged gifs are not supported.

Additional ad requirements apply relating to copyrighted material, prohibited content, spammy ads and the like. Ads must be approved before going live.

Submission

Please upload your file here -
https://tradepress.com/uploads/file/

If you have any issues or questions, please reach out to
clientservices@tradepress.com

If you'd like to email your materials to
clientservices@tradepress.com please be aware that we only accept the latest versions of Microsoft files. (File types accepted are: .xlsx, docx, pptx and .pdf)

Advertising Policies & Guidelines


< Back to top

FM Social Media Marketing Solution

Social Media Marketing Specs:

  • Logo: Company logo
  • Company Name: 30 characters max
  • Image: 1200x628
  • Headline: 70 characters max
  • Description: 90 characters max
  • URL: Include the URL to which you would like the ad linked.
  • Call to Action (Choose): Apply, Download, View Quote, Learn More, Sign Up, Subscribe, Register, Join, Attend, Request Demo

Submission

Please upload your file here -
https://tradepress.com/uploads/file/

If you have any issues or questions, please reach out to
clientservices@tradepress.com

If you'd like to email your materials to
clientservices@tradepress.com please be aware that we only accept the latest versions of Microsoft files. (File types accepted are: .xlsx, docx, pptx and .pdf)

Advertising Policies & Guidelines


< Back to top

Lead Generating Ad Specs

For the "Lead Generated" we will run ads in our dynamic placements. Here are the specs:

Get better conversion rates with your content marketing assets. We create an ad for you with form fields right inside the ad. We've seen increased conversion rates when comparing to the traditional landing page approach. Some programs have had a 100% higher conversion rate when comparing to their landing page with form.

  • Tag: company name as it should appear above headline
  • Image: 216 x 120 minimum dimensions. (You can send a larger image and we will crop it to fit the above)
  • Headline: 45 characters max including spaces and special characters
  • Description: 80 characters max including spaces and special characters
  • PDF/URL: the PDF should be optimized for digital

Select a Call-To-Action option below:

  • Free, Read It Now
  • Download Free Brochure
  • Get Free Whitepaper

Program Requirements:

In-ad customer consent line will read:

This sponsor can send me information related to the content above via email (not changeable)

  • Ad text and pdf are vetted for approval.
  • Ad text must correspond to pdf content. PDF must deliver on expectations set from the ad.
  • PDFs that are not high enough quality or purely advertorial in nature as to not deliver on expectations will not be accepted.

As publisher we retain the right to refuse ad text or content asset as we see fit and as it relates to the best well being of our audience.

< Back to top

Facility Pulse

  • 175 pixels wide x 100 pixels tall
  • File size: 30K
  • File type: gif or jpg (no animation)
  • Image should support your text and should not be an ad. It is used with your native text to engage the reader. It should not contain text, or should have minimal text. Company logos are not advised.
  • Headline: 70 characters max
  • Description text max 90 characters (Spaces and special characters are included in the character count.)
  • The URL to which you would like the ad linked.
  • Company name
  • Call to Action: 20 character max including spaces and special characters

Submission

Please upload your file here -
https://tradepress.com/uploads/file/

If you have any issues or questions, please reach out to
clientservices@tradepress.com

If you'd like to email your materials to
clientservices@tradepress.com please be aware that we only accept the latest versions of Microsoft files. (File types accepted are: .xlsx, docx, pptx and .pdf)

Advertising Policies & Guidelines


< Back to top

Custom Email

Have our team setup your email creative:

See our creative setup and design policies

Supply your own completed email:

Send an HTML version of your own completed email designed to be 600 pixels wide or less (PDF files are not accepted.) Emails containing 350 - 500 words perform best. Also provide a subject line with a maximum of 50 characters, including spaces and punctuation (Cannot include any special characters, emojis or ™, ®, ©).

Some Things to Note:

  • Click tracking on links, provided by publication, are not tracked separately. There is one tracking entry per email.
    *note: links cannot have a space between the " and the url or tracking will not work properly and it will not be eligible for a make good.
    • correct:
      <a href="https://www.tradepress.com">...</a>
    • incorrect:
      <a href=" https://www.tradepress.com">...</a>
    • incorrect:
      <a href="https://www.tradepress.com ">...</a>
  • A proof will be sent to you prior to the email mailing out.
  • We recommend using all https (secure) links for all images, resources and outbound links in your email code.

Submission

Please upload your file here -
https://tradepress.com/uploads/file/

If you have any issues or questions, please reach out to
clientservices@tradepress.com

If you'd like to email your materials to
clientservices@tradepress.com please be aware that we only accept the latest versions of Microsoft files. (File types accepted are: .xlsx, docx, pptx and .pdf)

Advertising Policies & Guidelines


< Back to top

White Paper

Using our White Paper template, send us a PDF of the white paper, an email subject line (56 characters or less), and intro copy for white paper (100 words or less)


Submission

Please upload your file here -
https://tradepress.com/uploads/file/

If you have any issues or questions, please reach out to
clientservices@tradepress.com

If you'd like to email your materials to
clientservices@tradepress.com please be aware that we only accept the latest versions of Microsoft files. (File types accepted are: .xlsx, docx, pptx and .pdf)

Advertising Policies & Guidelines


< Back to top

Video on Demand

Using our Video on Demand template, send us a text headline and description of the video (maximum of 200 words) along with a maximum of 3 URL links (one main video and up to two additional). We will create a screen shot from the video. If you want to provide your own screen shot, it should be 550 pixels wide x 300 pixels tall.


Submission

Please upload your file here -
https://tradepress.com/uploads/file/

If you have any issues or questions, please reach out to
clientservices@tradepress.com

If you'd like to email your materials to
clientservices@tradepress.com please be aware that we only accept the latest versions of Microsoft files. (File types accepted are: .xlsx, docx, pptx and .pdf)

Advertising Policies & Guidelines


< Back to top

Case Study

Send 3 case studies (as PDFs) along with headlines for each case study, or 3 headlines and 3 URL links to the case studies we can pick up.


Submission

Please upload your file here -
https://tradepress.com/uploads/file/

If you have any issues or questions, please reach out to
clientservices@tradepress.com

If you'd like to email your materials to
clientservices@tradepress.com please be aware that we only accept the latest versions of Microsoft files. (File types accepted are: .xlsx, docx, pptx and .pdf)

Advertising Policies & Guidelines


< Back to top

Webcast

Round 1 Materials

  • Webcast Title — 75 characters max (Company name is not allowed in the Title)
    Your title is the most important item to drive registration and should contain strong language to sell your event to a potential registrant.
  • Summary — 500 characters max
  • Learning Objectives (3—4, one sentence each) example below
  • Presenting Company As You Want It To Appear
  • Presenter Name, Title, Photo & Bio
  • Company Logo & URL
  • (If applicable) Registration Questions or Polling Questions (You can decide which questions will be registration questions vs. which questions will be polling questions. Registration questions are required to answer in order to register, while polling questions are asked during the live event and are not a requirement to answer.

Round 2 Materials

  • Presentation Slides (PPT) (can also include video but be aware that videos can drop frames)
  • Presenter(s) Phone & Email
  • Seed Questions (2—4 questions)
  • Attendee Contact: (Name, email and/or phone) Who an attendee should contact after the event if they have more questions

Title and descriptions drive the most registrants when they:

  • Tell the end user how they will benefit - how it addresses their challenges and needs;
  • Tell the end user what they will learn or get out of attending;
  • Tell the end user key takeaways;
  • Let the end user know the presentation is specific to their profession and tailored to them;
  • Offer extra value to attract viewers if possible (a free trail, a discount coupon for attending, etc.)

Tips:

  • Focus less on the product itself and more on addressing the challenges of your audience.
  • Don't be generic in your title where a potential registrant won't know what the presentation is about and won't understand why it is important for them.

NO: See The FMPRO 4800® from ACME-TECH

NO: Out-Do Your Indoor Facilities

YES: Learn How You Can Save Thousands In HVAC Costs

YES: 5 Steps Facility Managers Need for Healthy Spaces

YES: Tips For Less Costly Roof Coatings + Registrants Save 5%

The purpose of the headline and summary is not to sell your product, it is to get the user interested enough that they will register and attend your presentation to learn more about what your product can do for them.

Example Learning Objectives

  • Conceptualize the inner workings of lift and pump stations to better understand system electrical and plumbing components
  • Learn how lift stations are utilized throughout the country and the importance of preventative maintenance to mitigate environmental and sanitary disaster.
  • Explore case studies and real-life examples that showcase the economic, environmental, and safety benefits of lift station maintenance.
  • Understand the needs of your lift station system and the common signs that action is required.

Email materials to webcasts@tradepress.com

Advertising Policies & Guidelines


< Back to top

Summits

Round 1 Materials

  • Company Logo - .eps format or high-resolution version is preferred
  • Presentation Title
  • Abstract
  • Presenter Name, Title, Company, Bio, and Photo

Round 2 Materials

  • Presentation Slides (.pptx)
  • Complimentary Registrations (2): Name, Job Title, Company Name, Email for each of your registrations
  • Company Handout - included in a post-event email to attendees (PDF)
  • Seed Questions (2-4 questions)

Email materials to webcasts@tradepress.com

Advertising Policies & Guidelines


< Back to top

Branded Features

Required Featured Page Components:

  • Company Name: 30 characters max*
  • Headline: 10 words max
  • Text File: 4000 words max, including hyperlinks, multiple images, graphs & charts
  • Images: GIF, JPEG or PNG
  • Accepted Video: YouTube, Vimeo
  • URL: provide landing page URL

*Spaces and special characters are included in the character count.

^Content is subject to review and may be edited for length, clarity and style.


Branded content is intended to provide useful or otherwise engaging, non-promotional information to healthcare facilities professionals.

Submission

Please upload your file here -
https://tradepress.com/uploads/file/

If you have any issues or questions, please reach out to
clientservices@tradepress.com

If you'd like to email your materials to
clientservices@tradepress.com please be aware that we only accept the latest versions of Microsoft files. (File types accepted are: .xlsx, docx, pptx and .pdf)

Advertising Policies & Guidelines


< Back to top