Ad Specs

Digital Sponsorship Packages

Give us the ad materials below and we will create these ads for your campaign: native eNewsletter ad, a 300x250, 728x90 and a 320x50. (You can give us your own creative for the display ad units if you wish)

Value Added Partner Solutions Headline:
  • 62 character headline max (includes spaces and special characters)
  • Include the URL to which you would like the headline linked.
  • Value added headline and URL can be different from other materials.
  • The best headlines link to articles or pages of value and that indicate why a reader should click.

eNewsletter & Display Ad Materials:

Company Name

  • 30 characters max

Image

  • 350 pixels width by 200 pixels height.
  • Image should support your text and should not be an ad. It is used with your native text to engage the reader. It should not contain text, or should have minimal text. Company logos are not advised.

Headline

  • 70 characters max

Description

  • 90 characters max

URL

  • Include the URL to which you would like the ad linked.

Call to Action

  • 20 character max including spaces and special characters

*Spaces and special characters are included in the character count.

Submission

Please upload your file here -
https://tradepress.com/uploads/file/

If you have any issues or questions, please reach out to
clientservices@tradepress.com

If you'd like to email your materials to
clientservices@tradepress.com please be aware that we only accept the latest versions of Microsoft files. (File types accepted are: .xlsx, docx, pptx and .pdf)

Advertising Policies & Guidelines


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Facilities Insider eNewsletter

Native Ad

Image:
  • Dimensions: 175 pixels width x 100 pixels height
  • File Size: 30K
  • File type: gif or jpg (no animation)
  • Image should support your text and should not be an ad. It is used with your native text to engage the reader. It should not contain text, or should have minimal text. Company logos are not advised.

Headline:

  • 70 characters max

Company Name

  • 30 characters max

Description:

  • 90 characters max

URL:

  • Include the URL to which you would like the ad linked.

Call to Action

  • 20 character max including spaces and special characters

*Spaces and special characters are included in the character count.

Submission

Please upload your file here -
https://tradepress.com/uploads/file/

If you have any issues or questions, please reach out to
clientservices@tradepress.com

If you'd like to email your materials to
clientservices@tradepress.com please be aware that we only accept the latest versions of Microsoft files. (File types accepted are: .xlsx, docx, pptx and .pdf)

Advertising Policies & Guidelines


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Top Products

Company Name:

  • 30 characters max*

Image:

  • Dimensions: 100 pixels width x 100 pixels height
  • File size: 25K
  • File types: gif or jpg (no animation)

Headline:

  • 65 characters max*

Description:

  • 150 characters max*

URL:

  • Your landing page link

*Spaces and special characters are included in the character count.

Submission

Please upload your file here -
https://tradepress.com/uploads/file/

If you have any issues or questions, please reach out to
clientservices@tradepress.com

If you'd like to email your materials to
clientservices@tradepress.com please be aware that we only accept the latest versions of Microsoft files. (File types accepted are: .xlsx, docx, pptx and .pdf)

Advertising Policies & Guidelines


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Custom Email

Have our team setup your email creative:

Send an HTML version of your own completed email designed to be 600 pixels wide or less (PDF files are not accepted.) Emails containing 350 - 500 words perform best. Also provide a subject line with a maximum of 50 characters, including spaces and punctuation (Cannot include any special characters, emojis or ™, ®, ©).

Some Things to Note:

  • Click tracking on links, provided by publication, are not tracked separately. There is one tracking entry per email.
    *note: links cannot have a space between the " and the url or tracking will not work properly and it will not be eligible for a make good.
    correct:
    <a href="https://www.tradepress.com">...</a>
    incorrect:
    <a href=" https://www.tradepress.com">...</a>
    incorrect:
    <a href="https://www.tradepress.com ">...</a>
  • A proof will be sent to you prior to the email mailing out.
  • We recommend using all https (secure) links for all images, resources and outbound links in your email code.

Submission

Please upload your file here -
https://tradepress.com/uploads/file/

If you have any issues or questions, please reach out to
clientservices@tradepress.com

If you'd like to email your materials to
clientservices@tradepress.com please be aware that we only accept the latest versions of Microsoft files. (File types accepted are: .xlsx, docx, pptx and .pdf)

Advertising Policies & Guidelines


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White Paper Specs

Using our White Paper template, send us a PDF of the white paper, an email subject line (56 characters or less), and intro copy for white paper (100 words or less)

Required:

  • Company Name as it should appear in text
  • Logo: eps format
  • Headline to use when marketing the piece (56 characters or less)
  • Intro copy for white paper (100 words or less)
  • PDF of the white paper

Submission

Please upload your file here -
https://tradepress.com/uploads/file/

If you have any issues or questions, please reach out to
clientservices@tradepress.com

If you'd like to email your materials to
clientservices@tradepress.com please be aware that we only accept the latest versions of Microsoft files. (File types accepted are: .xlsx, docx, pptx and .pdf)

Advertising Policies & Guidelines


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Video on Demand

Using our Video on Demand template, send us a text headline and description of the video (maximum of 200 words) along with a maximum of 3 URL links (one main video and up to two additional). We will create a screen shot from the video. If you want to provide your own screen shot, it should be 550 pixels wide x 300 pixels tall.

Submission

Please upload your file here -
https://tradepress.com/uploads/file/

If you have any issues or questions, please reach out to
clientservices@tradepress.com

If you'd like to email your materials to
clientservices@tradepress.com please be aware that we only accept the latest versions of Microsoft files. (File types accepted are: .xlsx, docx, pptx and .pdf)

Advertising Policies & Guidelines


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Case Study Email Specs

Send 3 case studies (as PDFs) along with headlines for each case study, or 3 headlines and 3 URL links to the case studies we can pick up.

Submission

Please upload your file here -
https://tradepress.com/uploads/file/

If you have any issues or questions, please reach out to
clientservices@tradepress.com

If you'd like to email your materials to
clientservices@tradepress.com please be aware that we only accept the latest versions of Microsoft files. (File types accepted are: .xlsx, docx, pptx and .pdf)

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Run of Site Specifications

For run of site advertising, please provide a leaderboard ad, an image ad, and a mobile ad.

Leaderboard Ad

  • Image Size: 728 pixels wide x 90 pixels high
  • Max File Size: 50K
  • URL: Include link to landing page

Image Ad

  • Image Size: 300 pixels wide x 250 pixels high
  • Max File Size: 50K
  • URL: Include link to landing page

Mobile Leaderboard

  • Image Size: 320 pixels wide x 50 pixels high
  • File Type: No animation allowed
  • Max File Size: 50K
  • URL: Include link to landing page

Submission

Please upload your file here -
https://tradepress.com/uploads/file/

If you have any issues or questions, please reach out to
clientservices@tradepress.com

If you'd like to email your materials to
clientservices@tradepress.com please be aware that we only accept the latest versions of Microsoft files. (File types accepted are: .xlsx, docx, pptx and .pdf)

Advertising Policies & Guidelines


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Intro Ad

*note: videos do not auto play, they will appear at the top of the screen and users must click to play. See the sample to view how this looks.

  • URL of video on YouTube. Video on YouTube must be sharable.
  • URL ad should link to.
  • Line of text, max 45 characters (includes spaces and special characters. Lines of all capital characters is not allowed.)

Use your existing YouTube video as creative

Send us your embed code or YouTube url and we can use that as your ad on the site

  • Note, you can control the image displayed before a users presses play (the video thumbnail) by adding or editing the video thumbnail image in your YouTube account where the video is hosted.
  • Tips for creating a thumbnail images

Image Creative Specs

  • Ad Dimensions: 640x360 pixels
  • File Size: 175K Maximum
  • URL: provide landing page URL
  • Animation not allowed for this ad unit
  • This ad unit cannot be hosted 3rd party

Submission

Please upload your file here -
https://tradepress.com/uploads/file/

If you have any issues or questions, please reach out to
clientservices@tradepress.com

If you'd like to email your materials to
clientservices@tradepress.com please be aware that we only accept the latest versions of Microsoft files. (File types accepted are: .xlsx, docx, pptx and .pdf)

Advertising Policies & Guidelines


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Wallpaper Ad Specs

  • Left Ad Dimensions: 200x1100 pixels (*can also accept 200x733 pixels)
  • Right Ad Dimensions: 200x1100 pixels (*can also accept 200x733 pixels)
  • File Size: 125K Maximum each
  • URL: provide landing page URL — must be the same url for both sides
  • Animation not allowed for this ad unit
  • This ad unit cannot be hosted 3rd party
  • Height of the image is absolute and not responsive to the screen size. Fitting the most important information to the top part of the ad is recommended for showing on smaller screen sizes.

Submission

Please upload your file here -
https://tradepress.com/uploads/file/

If you have any issues or questions, please reach out to
clientservices@tradepress.com

If you'd like to email your materials to
clientservices@tradepress.com please be aware that we only accept the latest versions of Microsoft files. (File types accepted are: .xlsx, docx, pptx and .pdf)

Advertising Policies & Guidelines


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Video Ad

Video Ad Specs:

  • URL of video on YouTube. Video on YouTube must be sharable.
  • URL that the ad should link to.
  • Line of text, max 45 characters (includes spaces and special characters. Lines of all capital characters is not allowed.)

Use yor existing Youtube video as creative

  • Send us your embed code or YouTube url and we can use that as your ad on the site

Submission

Please upload your file here -
https://tradepress.com/uploads/file/

If you have any issues or questions, please reach out to
clientservices@tradepress.com

If you'd like to email your materials to
clientservices@tradepress.com please be aware that we only accept the latest versions of Microsoft files. (File types accepted are: .xlsx, docx, pptx and .pdf)

Advertising Policies & Guidelines


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Interstitial Ad Between Pages Specs

Full Image Ad

  • Ad dimensions: 320 x 480 pixels
  • File Size: 300K Maximum
  • URL: provide landing page URL

Embedded Video Ad

  • URL of video on YouTube. Video on YouTube must be shareable.
  • URL ad should link to
  • Logo
  • optional: 65 characters of text below video and above CTA
  • CTA will be: Learn More

Submission

Please upload your file here -
https://tradepress.com/uploads/file/

If you have any issues or questions, please reach out to
clientservices@tradepress.com

If you'd like to email your materials to
clientservices@tradepress.com please be aware that we only accept the latest versions of Microsoft files. (File types accepted are: .xlsx, docx, pptx and .pdf)

Advertising Policies & Guidelines


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Contextually-Targeted Ads

For contextually targeted advertising, please provide the following 3 ad sizes.

Leaderboard Ad:

  • Image Size: 728 pixels wide x 90 pixels high
  • Max File Size: 50K
  • URL: Include link to landing page

Image Ad:

  • Image Size: 728 pixels wide x 90 pixels high
  • Max File Size: 50K
  • URL: Include link to landing page

Mobile Leaderboard:

  • Image Size: 320 pixels wide x 50 pixels high
  • File Type: No animations
  • Max File Size: 50K
  • URL: Include link to landing page

Submission

Please upload your file here -
https://tradepress.com/uploads/file/

If you have any issues or questions, please reach out to
clientservices@tradepress.com

If you'd like to email your materials to
clientservices@tradepress.com please be aware that we only accept the latest versions of Microsoft files. (File types accepted are: .xlsx, docx, pptx and .pdf)

Landing page content must be relevant to the ad and helpful to the user. It must promote transparency and foster trustworthiness. It should make mobile and computer navigation easy and should be fast to load.

Ads must name the product, service, or entity being promoted. Image or animated ads must clearly display identifying information such as a product or company name, logo, or display URL on the final static frame (after the animation has ceased).

Animated gifs must end after a max of 30 seconds. HTML5 not allowed. HD animated gifs are not supported.

Additional ad requirements apply relating to copyrighted material, prohibited content, spammy ads and the like. Ads must be approved before going live.


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Lead Generating Ads

For the "Lead Generated" we will run ads in our dynamic placements. Here are the specs:

  • Tag: company name as it should appear above headline
  • Image: 216 x 120 minimum dimensions. (You can send a larger image and we will crop it to fit the above)
  • Headline: 45 characters max including spaces and special characters
  • Description: 80 characters max including spaces and special characters
  • PDF: send us the pdf the user should get after filling out the form. Should be optimized for digital.

Select a Call-To-Action option below:

  • Free, Read It Now
  • Download Free Brochure
  • Get Free White Paper

Program Requirements

In-ad customer consent line will read:
This sponsor can send me information related to the content above via email (not changeable)

  • Ad text and pdf are vetted for approval.
  • Ad text must correspond to pdf content. PDF must deliver on expectations set from the ad.
  • PDFs that are not high enough quality or purely advertorial in nature as to not deliver on expectations will not be accepted.

As publisher we retain the right to refuse ad text or content asset as we see fit and as it relates to the best well being of our audience.


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Standard Retargeting

Leaderboard Ad:

  • Image Size: 728 pixels wide x 90 pixels high
  • Max File Size: 50K
  • URL: Include link to landing page

Image Ad:

  • Image Size: 728 pixels wide x 90 pixels high
  • Max File Size: 50K
  • URL: Include link to landing page

Mobile Leaderboard:

  • Image Size: 320 pixels wide x 50 pixels high
  • File Type: No animations
  • Max File Size: 50K
  • URL: Include link to landing page

Landing page content must be relevant to the ad and helpful to the user. It must promote transparency and foster trustworthiness. It should make mobile and computer navigation easy and should be fast to load.

Submission

Please upload your file here -
https://tradepress.com/uploads/file/

If you have any issues or questions, please reach out to
clientservices@tradepress.com

If you'd like to email your materials to
clientservices@tradepress.com please be aware that we only accept the latest versions of Microsoft files. (File types accepted are: .xlsx, docx, pptx and .pdf)

Advertising Policies & Guidelines


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High Impact Retargeting 

Half Page Ad:

  • Image Size: 300 pixels wide x 600 pixels high
  • Max File Size: 150K
  • URL: Include link to landing page

Netboard Ad:

  • Image Size: 580 pixels wide x 400 pixels high
  • Max File Size: 150K
  • URL: Include link to landing page

Top Banner Ad:

  • Image Size: 930 pixels wide x 180 pixels high
  • Max File Size: 150K
  • URL: Include link to landing page

Landing page content must be relevant to the ad and helpful to the user. It must promote transparency and foster trustworthiness. It should make mobile and computer navigation easy and should be fast to load.

Ads must name the product, service, or entity being promoted. Image or animated ads must clearly display identifying information such as a product or company name, logo, or display URL on the final static frame (after the animation has ceased).

Animated gifs must end after a max of 30 seconds. HTML5 not allowed. HD animated gifs are not supported.

Additional ad requirements apply relating to copyrighted material, prohibited content, spammy ads and the like. Ads must be approved before going live.

Submission

Please upload your file here -
https://tradepress.com/uploads/file/

If you have any issues or questions, please reach out to
clientservices@tradepress.com

If you'd like to email your materials to
clientservices@tradepress.com please be aware that we only accept the latest versions of Microsoft files. (File types accepted are: .xlsx, docx, pptx and .pdf)

Advertising Policies & Guidelines


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Social Media Marketing

  • Logo: Company logo
  • Company Name: 30 characters max
  • Image: 1200x628
  • Headline: 70 characters max
  • Description: 90 characters max
  • URL: Include the URL to which you would like the ad linked.
  • Call to Action (Choose): Apply, Download, View Quote, Learn More, Sign Up, Subscribe, Register, Join, Attend, Request Demo

Submission

Please upload your file here -
https://tradepress.com/uploads/file/

If you have any issues or questions, please reach out to
clientservices@tradepress.com

If you'd like to email your materials to
clientservices@tradepress.com please be aware that we only accept the latest versions of Microsoft files. (File types accepted are: .xlsx, docx, pptx and .pdf)

Advertising Policies & Guidelines


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FacilitiesNet Podcast

  • Photo of speaker | Name
  • Headline (60 Characters)
  • Contact Information
  • Email Address
  • Website URL
  • Phone number if wanted

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Custom Webcast

Round 1 Materials

  • Webcast Title — 75 characters max (Company name is not allowed in the Title)
    • Your title is the most important item to drive registration and should contain strong language to sell your event to a potential registrant.
  • Summary — 500 characters max
  • Learning Objectives (3-4, one sentence each) example below
  • Presenting Company As You Want It To Appear
  • Presenter Name, Title, Photo & Bio
  • Company Logo & URL
  • (If applicable) Registration Questions or Polling Questions (You can decide which questions will be registration questions vs. which questions will be polling questions. Registration questions are required to answer in order to register, while polling questions are asked during the live event and are not a requirement to answer.

Round 2 Materials

  • Presentation Slides (PPT) (can also include video but be aware that videos can drop frames)
  • Presenter(s) Phone & Email
  • Seed Questions (2-4 questions)
  • Attendee Contact: (Name, email and/or phone) Who an attendee should contact after the event if they have more questions

Title and descriptions drive the most registrants when they:

  • Tell the end user how they will benefit - how it addresses their challenges and needs;
  • Tell the end user what they will learn or get out of attending;
  • Tell the end user key takeaways;
  • Let the end user know the presentation is specific to their profession and tailored to them;
  • Offer extra value to attract viewers if possible (a free trail, a discount coupon for attending, etc.)

Tips:

  • Focus less on the product itself and more on addressing the challenges of your audience.
  • Don't be generic in your title where a potential registrant won't know what the presentation is about and won't understand why it is important for them.

NO: See The FMPRO 4800® from ACME-TECH
NO: Out-Do Your Indoor Facilities
YES: Learn How You Can Save Thousands In HVAC Costs
YES: 5 Steps Facility Managers Need for Healthy Spaces
YES: Tips For Less Costly Roof Coatings + Registrants Save 5%

The purpose of the headline and summary is not to sell your product, it is to get the user interested enough that they will register and attend your presentation to learn more about what your product can do for them.

Example Learning Objectives

  • Conceptualize the inner workings of lift and pump stations to better understand system electrical and plumbing components
  • Learn how lift stations are utilized throughout the country and the importance of preventative maintenance to mitigate environmental and sanitary disaster.
  • Explore case studies and real-life examples that showcase the economic, environmental, and safety benefits of lift station maintenance.
  • Understand the needs of your lift station system and the common signs that action is required.

Email materials to webcasts@tradepress.com

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Facilities Summits

Round 1 Materials:

  • Company Logo - .eps format or high-resolution version is preferred
  • Presentation Title
  • Abstract
  • Presenter Name, Title, Company, Bio, and Photo

Round 2 Materials:

  • Presentation Slides (.pptx)
  • Complimentary Registrations (2): Name, Job Title, Company Name, Email for each of your registrations
  • Company Handout - included in a post-event email to attendees (PDF)
  • Seed Questions (2-4 questions)

Email materials to webcasts@tradepress.com

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Panels

Round 1 Materials:

  • Presenter Name, Title, Photo, Bio, Phone Number & Email
  • 1-2 Sentences on Key Points (Not product specific)
  • Company Logo & URL - .eps format or high-resolution version is preferred
  • 1 Custom Registration Question (Registration questions are required to answer in order to register. Registration questions are yes/no or multiple choice with only one selected choice).

Round 2 Materials:

  • Webcast Slides (.pptx)

Email materials to webcasts@tradepress.com

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Democasts

Round 1 Materials:

  • What Is Being Demoed
  • Presenting Company As You Want It To Appear
  • Presenter Name, Title & Photo
  • Company Logo
  • DemoCast Title: 75 characters max
    • (Company name is not allowed in the Title)
  • Presentation Summary: 425 characters max
    • Your title is the most important and should contain strong language to sell your event to a potential registrant.

Round 2 Materials:

  • Presentation Slides (PPT) (can also include video but be aware that videos can drop frames)
  • Presenter(s) Name & Email
  • Seed Questions (2-4 questions)
  • Attendee Contact: (Name, email and/or phone)
    • Who an attendee should contact after the event if they have more questions

Tips:

  • Focus less on the product itself and more on addressing the challenges of your audience.
  • Don't be generic in your title where a potential registrant won't know what the presentation is about and won't understand why it is important for them.

NO: See The FMPRO 4800® from ACME-TECH
NO: Out-Do Your Outdoor Facilities
YES: Learn How You Can Save Thousands In HVAC Costs
YES: 5 Steps Facility Managers Need for Healthy Spaces
YES: Tips For Less Costly Roof Coatings + Registrants Save 5%

The purpose of the headline and summary is not to sell your product, it is to get the user interested enough that they will register and attend your presentation to learn more about what your product can do for them.

Email materials to webcasts@tradepress.com

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eBooks

Required:

Branded Feature Package

Required Featured Page Components:

  • Headline (up to 10 words)
  • Text file* (up to 4,000 words)
  • Images, graphs, and/or charts: gif, jpeg or png
  • Accepted Video URLs: YouTube or Vimeo
  • Advertiser to provide URLs
  • Company Name: 30 characters max

Submission

Please upload your file here -
https://tradepress.com/uploads/file/

If you have any issues or questions, please reach out to
clientservices@tradepress.com

If you'd like to email your materials to
clientservices@tradepress.com please be aware that we only accept the latest versions of Microsoft files. (File types accepted are: .xlsx, docx, pptx and .pdf)

Advertising Policies & Guidelines

*Content is subject to review and may be edited for length, clarity and style. Branded content is intended to provide useful or otherwise engaging, non-promotional information to facility professionals.


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Virtual Edition Sponsorship

  • Logo: 200 x 150 pixels, 40kb, 72 dpi, RGB
  • Full-page ad: 500 x 600 pixels
  • Banner: 900 x 60 pixels
  • Accepted formats: GIF, JPEG, and third-party tags
  • URL: Advertiser to provide URL Submit all ad material to 

Submission

Please upload your file here -
https://tradepress.com/uploads/file/

If you have any issues or questions, please reach out to
clientservices@tradepress.com

If you'd like to email your materials to
clientservices@tradepress.com please be aware that we only accept the latest versions of Microsoft files. (File types accepted are: .xlsx, docx, pptx and .pdf)

Advertising Policies & Guidelines


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White Paper Package

Required:

  • Company Name as it should appear in text
  • Logo: eps format
  • Headline to use when marketing the piece (56 characters or less)
  • Intro copy for white paper (100 words or less)
  • PDF of the white paper

Submission

Please upload your file here -
https://tradepress.com/uploads/file/

If you have any issues or questions, please reach out to
clientservices@tradepress.com

If you'd like to email your materials to
clientservices@tradepress.com please be aware that we only accept the latest versions of Microsoft files. (File types accepted are: .xlsx, docx, pptx and .pdf)

Advertising Policies & Guidelines


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